How to Create a Killer Webinar (Part 4/4)

How to Build a Successful Webinar Funnel for Beginners Cont.

Welcome back to our comprehensive guide to building a successful funnel and driving traffic to your webinar. Make sure to check out parts 1 and 2 and 3 of the guide before you proceed, as we did cover some of the most important points over there.

In the first and second part of the guide, we discussed the importance and efficiency of webinar funnels in general, as well as why deployment schedules play a crucial role in your success. We mentioned Facebook ads in there as a means of getting more traffic to your landing page.

The third part consisted of a more detailed analysis of how to turn simple social media ads into high converting campaigns, as well as how to optimize your landing page for guaranteed success.

Another thing we mentioned in there was how to capture crucial information from your visitors in order to launch a successful retargeting campaign and get as many people as possible to sign up for the webinar.

It might sound like we’ve covered it all, but there are still some details we need to look into. In the fourth section of the guide, we are going to go back to retargeting and the critical methods you can use to win people over.

Retargeting is the most crucial part of marketing a webinar.

This method is responsible for converting the warm audience and turning them into excited attendees of your online event.

Now it is time to use retargeting to make sure the people who already signed up get excited about what awaits them at the webinar.

It is important to pay attention to details when preparing your retargeting emails because almost 1 in 4 email users report email as spam just for the fun of it.

To avoid being classified as a spammer, you need to step up your email writing skills. You can check out a guide to writing stellar emails and scripts right here.

For now, we are going to discuss some of the crucial aspects of writing emails, as well as how to make sure your message gets heard. We will include some valuable information about SMS marketing as well so stay tuned!

What Is Retargeting and Why Is It Important?

If you remember what we talked about in the previous sections, you already know that retargeting is a marketing method used to follow up with your customers through targeted campaigns.

Retargeting messages come in many shapes and forms including ads, text messages, consultations calls, and emails. The mission behind every retargeting campaign is to draw people in even closer and make them anticipate the event they signed up for.

With so many platforms available these days, there are so many possibilities to send retargeting messages. Email is definitely the most common choice but it’s not the only option out there.

To understand the importance of retargeting, take a look at these statistics:

Reports have proven that email retargeting campaigns tied to purchases can reduce high abandonment rates.

Moreover, these campaigns seem to be more efficient than social media marketing thanks to the more personalized approach.

Besides getting people excited, retargeting can be used to convert previous visitors into potential customers even after they have left your site.

It is quite clear that retargeting campaigns are a must if you want to succeed with your next webinar.

Pro Tip: You can create specific and targeted campaigns for any subset of your data base. You don’t have to limit it only to the people who have already signed up for your webinar. Perhaps having a separate campaign for people who attended your previous events could be a good way of growing the number of attendees for your upcoming webinar.

Personalizing Your Emails

Maintaining a high open rate is very important when it comes to email marketing. You’ll find many strategies that will help you improve this statistic but we are going to focus on the most important one, which is personalization.

Almost 100 billion spam emails are sent out all over the world every single day. People are finding it difficult to sift through all the emails they receive on a daily basis so most of them goes unnoticed.

Studies confirm that people’s attention spans have gotten so short that you only have around 3 seconds to grab their attention or else your email will go to waste.

Statistics also confirm that messages based on previous customer behaviors are more likely going to be opened.

When targeting people through email marketing, you have to go a step further to make sure your message gets heard.

Start by creating an eye-catching title that contains the most relevant information. Try to use words “you” or “your” to make the message more personalized.

Make sure every email you send out is customized to the specific customer and that it contains their name at the top. You can automate this process so you don’t have to write every single email by yourself.

Most importantly, come up with a way to make a message more engaging and intriguing instead of just reminding them of the upcoming webinar. Perhaps let your readers know that they can ask questions or email you directly if they have any inquiries.

This might seem like a small detail but, in reality, the details are what make emails work so well. For instance, research conducted by Aberdeen Group has shown that personalizing emails can significantly increase open and click-through rates of your campaign.

Pro Tip: Besides personalizing the message using the recipient’s name, make sure to consider other important factors such as their age and location.

Setting Up Your Retargeting Campaign

Setting up your retargeting campaign is an important part of the overall process, especially if this is your first time doing so. You can choose to set up your campaign any way you like but we decided to give you a ready-made template to help you get better results.

Before we get started, keep in mind that it is best to prepare emails in advance rather to wait for the last minute to get them done. This way you will be able to focus on the quality of the email and you won’t have to rush just to get it over with.

Besides, if you start feeling nervous about your webinar and the campaign, at least you will know that your retargeting emails are ready to be sent out automatically. With that said, here’s the template we prepared for you:

#1 Email – You’re Registered for the Webinar

Even though you already have a thank you page set up (if you were paying attention to the previous parts of our guide), it is a great idea to send out a confirmation email as well.

This will confirm the registration in the visitor’s mind and it will let them know that you are open to communicate. Thus, they can expect more emails to come from you.

#2 Email – 36 Hour Reminder

Next up, prepare a reminder email to be sent out 36 hours before the event. This will jog the audience’s memory and perhaps encourage them to list your webinar into their weekly planner.

You can also use this opportunity to include an important link such as a link to your Youtube channel or a worksheet for the webinar. Make sure to include some kind of call-to-action to get them moving.

#3 Email – 24 Hour Reminder

This is a more precise reminder where you need to include crucial information such as the exact time of the day your webinar is going to take place. This will allow the audience to clear their schedule for the next day and make some time for your event.

Make sure to keep this message short and concise to avoid any confusion. You want the audience to focus on the time of the event so they don’t miss out on it.

#4 1 Hour Reminder

Once you get down to one hour before the event, it’s time to create some urgency. Research has proven that creating a sense of urgency is crucial in all types of marketing. Just in case people have a busy day, you can use the one hour reminder to make sure the webinar doesn’t slip their mind.

Mention that you’re excited to have them attend the event to boost the personalization. It’s also a good idea to ask them what they would like to hear you talk about. This will give the audience the feeling of being involved in the organization of the event.

#5 SMS 10 Minute Reminder

If you paid attention to our guide from the beginning, you know that it is important to collect people’s phone numbers.  If you have their number, send out 10 minute reminders via SMS.

Make sure to keep the message under 20 words and try not to sound too pushy. Just let them know that the event is about to start and that you’re waiting to see them there. It’s a good idea to use Twilio integration with ClickFunnels to make this step easier.

#6 Email – Going Live Now!

If you already have some experience with webinars or if you’ve watched many of them, you know that the Going Live Now email has to be sent out ten minutes before the actual start of the event.

This gives people some time to get to their computer and join the webinar in time. They won’t feel pressured to run and sign in because they will have ten minutes to settle down and get comfortable.

Pro Tip: This is a plain email template that is proven to work efficiently. However, you can add your own twist to it if you want to share additional links or content. Whatever you do, make sure to keep it short and concise.

And that’s it! You now have a pre-webinar funnel that will help you drive traffic, collect valuable information, and create a sense of urgency. The funnel will also help you attract more people to the webinar and maintain high attendee rates.

Make sure to stay tuned for more guides and valuable information on our site! Don’t forget to check out the free guide on how to create the perfect webinar.

Let us know what webinars have you attended in the past and was there something important that you picked up from them?

How to Create a Killer Webinar (Part 1/4)
How to Create a Killer Webinar (Part 2/4)
How to Create a Killer Webinar (Part 3/4)
How to Create a Killer Webinar (Part 4/4)

How to Create a Killer Webinar (Part 3/4)

How To Build a Successful Webinar Funnel Cont.

Welcome to the third part of our webinar funnel series where we simplify the process of building a funnel to a point where even the beginners can do it! In the last part of the series, we focused on marketing, schedules, and Facebook ads as the main method of driving traffic.

While that might sound like funnel building in a nutshell, there are plenty of other things we need to be focused on. After all, we just got started. This series will help you get the best out of your next webinar and max out all of its potential.

A simple webinar is a great way to showcase your marketing skills and provide value to your industry. Why not collect some leads and make sales while you’re at it? Some reports state that it takes up to 13 marketing steps to develop a hot lead.

A successful webinar can be a shortcut to this process as it will provide exposure for your brand and the ability to test the quality of your sales funnel. With that said, let’s get started with the second part of the series where we will look at landing pages in more detail. We will also touch up on capturing lead information and getting the buzz started!

How to Capture Attention with the Landing Page

In the previous part of the series, you learned how to set up Facebook ads. Now you have to determine the location that your ads will lead to. If you simply direct your visitors to your general website, they might get lost in all the information and end up leaving before taking any action.

One of the most important keys to building a successful webinar is making things clear and simple to understand. To avoid any confusion or bad user experience, direct your visitors to a clear and comprehensive landing page.

Here are some tips on how to increase the efficiency of your landing page:

1. Optimize the Headline

People’s attention span has shortened extremely over the past couple of decades. Believe it or not, 8 out of 10 people don’t even read past the headline. What this tells us is that an interesting and captivating headline is the key to grabbing people’s attention.

To write a killer headline that will drive traffic to your funnel, focus on shaping a clear message in few words. Make sure the headline is short and exciting, and that it contains a call-to-action that invites visitors to enter their information (you’ll see why in just a minute)!

2. Choose the Right Image

They say an image is worth a thousand words. This couldn’t be more true, especially when it comes to online webinars. Images are a great way to generate interest and raise awareness about certain topics.

For instance, if you use a plain stock photo that can be seen on any random site, you’re less likely going to generate any results from it. However, if you find a vibrant image that has a “wow” effect to it, we can guarantee that your visitors will be more likely to proceed with your funnel.

3. Keep It Simple

People’s attention spans are already short enough, you don’t have to stretch their patience even further by complicating the sign up process. The more steps there is to sign up for the webinar, the less likely people are going to go through with it.

Luckily, this problem can be solved easily. Just keep things simple and focus on a single action page as a way of capturing leads. A simple “Sign up now” button is enough to keep the visitors engaged without losing their interest.

Pro Tip: When selecting the landing page image, use an image related to the one you posted in the Facebook ad. This will create a nice consistency and a more dynamic feeling.

Why Is Capturing Lead Information Important?

Nowadays, people are expecting to receive some sort of a follow up before the event as a confirmation that their seat has been reserved. According to recent research, 43% of customers report that they are ore likely to convert if the marketing campaign includes good and consistent follow-ups.

If you’re not capturing people’s information when they sign up for the webinar, you’re letting them go before they even come to you. Collecting lead information will help you retarget those people and follow up with them until the event takes place.

Retargeting will keep the leads interested and excited for your event. If you simply ignored them past the sign up point, chances are most of the leads will either lose interest or completely forget about the webinar.

Research suggests that retargeted content increases searches and site visits, thus helping drive more traffic to your business. This can be done through email follow ups, SMS, or in-store push notifications. Some even take the retargeting further and schedule consultation calls with their leads.

There’s more evidence that customers react positively to retargeted material, which is why you should start capturing info right away. Here are a few tips to help you collect lead information:

Ask for the Right Information

In order to properly retarget your leads, you need to collect useful information that includes their name, email, and phone number. There is no need to over-complicate things with additional details such as addresses or age. Simply ask for the basic information that will help you leverage both email and mobile.

Capture Info the Right Way

After all, email addresses and phone numbers are considered personal information. Therefore, it is important how you ask for it. Avoid sounding too pushy or intrusive. The main goal here is to create a feeling of trust in order to form a positive relationship with your leads.

Pro tip: If you’ve held webinars previously, you can ask visitors if they have already attended one of your past webinars. If so, they can skip this step and offer them to log into their existing account. This will improve user experience and make your webinar look more professional.

Start Generating Buzz

If you’re asking yourself what generating the buzz even means, the entire concept is very simple. It means getting people excited about your webinar to the point where they are anticipating the event.

You want people to be so excited about the webinar that they start talking to their friends and colleagues about it. Word of mouth has always been one of the most effective forms of marketing and, by generating the buzz, you can leverage it completely free of charge.

Create a Thank You Page

Remember, you’re building the webinar to create trustworthy and positive relationships with potential leads and customers. To do so, make sure they feel appreciated once they sign up for the webinar.

After they submit the info you asked for, send them to a thank you page to let them know you appreciate their interest and the effort to sign up. To take things a step further, put a video on your thank you page.

It has been proven that thank you pages with video material increase conversions by almost 90%, which is a huge number! Make sure to consider adding a fun and valuable video to boost the overall success of the funnel.

Prepare a Worksheet

Another good way to make sure people show up at your webinar is to provide them with a ready-made worksheet. A free worksheet will help maintain their interest and hold them accountable for the next step.

Since they have already applied and they have a printable worksheet, they are more likely to stick through the entire process. It’s also a good idea to include the date and the time of the webinar as a reminder.

Use Contests to Drive More Traffic

You have to face it, not everyone is going to be open to providing their information, even if it’s as simple as an email address and a phone number. However, a contest can motivate them to take that extra step closer to the goal.

Offering a unique prize can increase the conversion rates massively and, if you let the attendees know that you will announce the winner during the webinar, they are definitely going to show up!

Don’t Forget the Social Media Buttons

Setting up social media buttons on your thank you page can significantly increase conversions, as your already converted leads will have a chance to share the webinar with their friends and followers.

Let them generate the buzz for you by using Facebook and Twitter buttons to share the news about the contest and the webinar. The additional linkbacks will also boost your SEO efforts, which is always a plus!

Pro Tip: It won’t hurt to get creative and mix up different marketing ideas to promote your webinar. Check out how you can build a perfect webinar and drive engagement to your funnel with these simple marketing strategiesStick around for the third part of the series where we are going to look into additional strategies to convert registrants into attendees!

Click here to the next article: How to Create a Killer Webinar (Part 4/4)

How to Create a Killer Webinar (Part 2/4)

How to Build a Successful Webinar Funnel

Webinars have emerged in the past couple of years as one of the most important marketing strategies. They’re not only affordable but also highly valuable for your audience. Using a webinar, you can get people interested in your brand or product in less than 30 minutes.

According to research studies, 61% of professional marketers rely on webinars to boost the success of their marketing campaigns. However, despite using webinars frequently, most of them struggle with structuring the hook of their offer and turning a webinar into a sales funnel.

Even though it might seem simple to put together a few slides and hold a presentation, building a successful webinar is more challenging than you think. It’s not only about making the audience love the content you provide. They are going to appreciate the mini-seminar you created to interact with them.

However, the success of the webinar as a sales funnel depends on the sales you manage to pull out of it. If you’re wondering was my webinar successful? Could it have been any better?

We’ve got an answer that will end your doubts once and for all. One simple method to turning any webinar into a successful campaign is to properly set up a webinar funnel.

That’s exactly what we’re going to be dealing with in this 3 part series. Let’s get started with the step by step process of launching a webinar funnel.

What to Expect From Your Funnel

We’ve seen successful webinars with thousands of people in the audience and we’ve seen those with only a dozen. This leads us to conclude that it is important for the creator to know what they are expecting out of their own webinar.

It is necessary to set up realistic goals for the campaign in order to understand how well your content is performing. Only an average of 50% of registrants attend the actual webinar according to the statistics.

A similar percentage of your landing page visitors will actually register. At this stage of the process, we need to focus on increasing the number of people who register so that we can increase our overall audience.

Pro Tip: Let relevant ideas guide you while building the funnel.

To gain more perspective into this matter, ask yourself questions like “what demographics will most enjoy my webinar content?” or “are my sign up questions too invasive?

Planning a Deployment Schedule

The next important step of the process is to establish a deployment schedule. Cutting corners for your general sales funnels can hurt the conversion rates. The same goes for webinar deployment schedules.

By now you understand that setting up a webinar is a complex process that requires lots of interaction prior to the actual event.

If you put some effort in choosing the best time to host the event and scheduling a specific date for your webinar, things will go much smoother along the way.

Like any marketing campaign, webinars can be held at good or bad times. It is best to avoid the bad times by using online tools for laying out your schedule.

However, if you want to keep things simple, you can use a Google Calendar to mark the date when you will be ready to present your content.

The whole point of this step is to plan out your content well in advance so the entire scheduling and presenting process would go much more smoothly.

Pro Tip: These two resources (1 and 2) will help you determine the best time for your webinar.

More about Utilizing Ads

One of the primary aims of any successful webinar is to bring new customers to your company or brand. If you only post your webinar link to your website, you won’t be inviting anyone else other than your already existing audience.

The point is to use the webinar to draw new people in and the best way to do that is to leverage what the digital world has given us – the social media networks.

According to DMR stats, Facebook ads take up almost 20% of all global digital ads, which means there is a great opportunity for you to jump in and take a piece of that pie.

Since Facebook has almost 1.5 billion users, you are definitely going to find people who are interested in the content you have to offer.

Let’s take a look at your options when it comes to creating Facebook ads. By far the best method to grow your audience using Facebook ads is to use the Facebook ad pixel. However, we are going to focus on driving traffic to the webinar using the simplest Facebook ad methods.

1. Choose an Image and Ad Size

Before creating the actual ad, you need to determine its size. We’re going choose the  size recommended by Facebook, which is 1 200 x 628 pixels. You can refer to their handy guide in case you need more help with setting up the ad.

Make sure to choose a powerful image that will capture people’s attention and encourage them to take action. Keep in mind that you can’t just use a photo of a cute puppy, it has to have a strong connection to the actual webinar.

2. Create Content and a Call-to-Action

Next up, you have to make sure that the message you’re advertising reaches your audience the right way. Make sure to create content that combines valuable information about the content of your webinar yet puts enough emphasis on the benefits people could gain from it.

Ask yourself what the audience is going to get out of this webinar. Will they learn more about the industry, will they get motivated, or learn some new tricks and tips related to the topic?

Make sure your ad content is simple and concise. Don’t forget to include a strong call-to-action at the end to encourage people to sign up. 

3. Start Your Campaign

The actual process of setting up a basic ad campaign on Facebook is very simple. Here are some of the key steps:

  1. Go to Facebook and select the Ads Manager on the left side menu. You will be taken to the basic dashboard where you can create and manage all your ads, as well as check the statistics of already existing campaigns.
  2. Click the Create Campaign button to start a new ad campaign for the Webinar. Make sure to fill in your billing and payment information so everything is ready to go once the ad is set up. To do so, click Ad Manager at the top and select Billing and Payment Methods.
  3. Next up, you have to choose where the ad is going to send your audience to. If you’re not using an ad pixel, it is best to choose Send People to Your Website. However, you can play around with the options if you want to implement a specific ad strategy.
  4. Now you have to fill out the audience info, which will depend on your business and the type of content you provide. Think of the type of viewers who would gain value from your webinar and try to target their similar interests. The audience definition gauge on the right side will help you determine how many people your campaign is going to reach.
  5. Lastly, decide your ad budget and finish filling up the relevant information on the next page. Make sure to use the ads preview to see what your ad will look like once live. Check whether it looks good across all devices to ensure best results. Now you’re ready to go!

Pro Tip: You can also add custom audiences using the Create a Custom Audience link on your audience selection page. This lets you use the data from previous customers to better target your new audience.

4. How Long Should You Run the Ad Campaign?

Most people usually shut off their ad campaigns a day or two before the webinar. It seems like a reasonable way to save some budget since the ad has already done its job.

However, this is not the best thing to do. While it is true that 75% of Facebook ad engagement happens in the first five hours of posting, there’s a lot more that goes on later.

Even when the ad traffic starts slowing down, it is good to keep it running all the way until your webinar starts. According to webinar attendance and viewership statistics, almost 25% of attendees sign up at the very day of the event.

That means shutting down your ads too soon could hurt the attendance rate. It is recommended to keep your ad running until the webinar is done.

Pro Tip: Learn how a Facebook ad pixel can help you track conversion rates more efficiently.

In the second part of our guide we will tackle the best practices for creating landing pages and capturing customers. Stay tuned for a lot of fun and valuable information.

Let us know which part of hosting a webinar is most challenging to you?

Click here to the next article: How to Create a Killer Webinar (Part 3/4)

How to Create a Killer Webinar (Part 1/4)

The Guide to Creating a Successful Webinar That Sells for Beginners

Welcome to our 4 part series on how to create a perfect webinar. Let’s jump right in. Standing out from the internet crowd is an inevitable part of your content marketing strategy. This is especially the case if you desire to convert viewers into buyers.

What strategy would you employ to rise above the crowd?

Interactive visibility is the secret. No tool does this better than a webinar! Through a carefully crafted engaging and inspiring content, you can easily convert viewers into customers by use of lively and informative discussion.

This mode of engaging conversion is supported by GoToWebinar study, which found out that webinar is the most magnetic media when it comes to attracting consumers and engaging them in a constructive and beneficial way. This is proven by the fact that consumers are willing to spend more time on a webinar than any other type of marketing media.

The webinar is the most magnetic media when it comes to attracting consumers and engaging them in a constructive and beneficial discussion.

When it comes to branding, webinar leads other media in terms of brand validation. Potential consumers and the general audience easily gain trust with a brand that uses webinar than any other mode of communication and engagement. This arouses more interest from the potential consumers and the general viewership.

Most marketers avoid webinars simply because they lack the know-how. However, starting with trial-and-error is the best way to begin. All is required is an open mind and a positive attitude. Putting adequate content preparation and consistent practice helps to minimize errors.

While there is no one-fits-all formula on how to create a webinar, there are general rules of thumb on how to go about it. We are going to discuss what you need in order to create an impactful webinar. 

Grounding the Basics

To be on the same page, let us, first of all, remind ourselves of what a webinar is.

So, what is a webinar?

A webinar is simply an engaging live video presentation, in a seminar format, that is used to communicate, inform, instruct, train or educate viewers on important topical issues.

Webinars are widely used in high-end marketing communication to introduce a product, demonstrate product features, and instruct customers on how to use the product.

Webinars are widely used in high-end marketing communication to introduce a product, demonstrate product features, and instruct customers on how to use the product.

The primary aim of marketing webinar is to acquire, nurture and convert potential leads.

What do you need to create a powerful webinar?

There are three crucial things you need to create a powerful webinar… a goal, a host, and a call to action. We will take you through this in the following three simple steps:

1. Set up a Goal 

Remember, you are in a game to score. Thus, to be a winner in this game, you have to establish a SMART goal. Some of the common goals include: to inform, to educate, to nurture, to convert, to build trust, and to create loyalty, among others. Thus, the webinar should have two main parts:

  • Informative and empowering content (the what, not the how!)
  • A call to action (sales pitch)

We will discuss these two parts later on.

2. Prepare and Host the Webinar

The first step in preparation is to know what it takes to make a webinar. ClickFunnels offers a great tutorial on how to create a perfect webinar – for free. Simply click here to get started. 

Equipped with this important piece of information, the next thing to do is to find out the best webinar hosting system. Clickfunnels, Zoom or GoToWebinar are some of the best in the market today.

Before the presentation, you need to ascertain that your hosting system works. First of all, ensure that you are connected to a fast internet. Next, ensure that the webcam and microphone are in working condition. Lastly, confirm that other webinar tools are ready.

Once you are sure that the hosting conditions are ripe, the next thing to do is to publicize the webinar so that potential viewers become aware of it. We will discuss this further later on. 

3. Call out your Audience into Action 

If your objective is to convert viewers into customers, then, the call to action will involve a sales pitch. In the case of non-conversion, call to action may an invitation to an event, an invitation to interview, etc.

Marketing webinars always ends with a sales pitch in which you invite customers to subscribe for a demo, receive a sample, or buy the product straight away. Even if the webinar is not for marketing purpose, it has to end with a call to action. 

Want to know how Webinars Work? Here are the tidbits 

Live webinars work the same way as a seminar (from which they derive their name), only that they are on the web (online). 

Like in all seminars, you have the freedom of creativity when it comes to how you want your webinar to come out. You are absolutely in charge of how to conduct it. 

Once you are done with the live webinar, you can post the recording (as video) on your promotional sites. You can as well publicize it on social media network and even email it to your existing and prospective customers. 

Why PowerPoint is an Inevitable Companion to Your Webinar Session

When it comes to converting slide presentation into a webinar, there is no alternative match to PowerPoint. 

With PowerPoint, you have a huge array of slide templates to choose from. You can also choose your preferred themes and transitions.

PowerPoint is great when it comes to presenting information in a visual-graphic form such as charts, graphs, etc.

You can either incorporate the PowerPoint presentation as part of your live discussion or as a standalone presentation. Whichever the case, you still need to carry out background research in terms of target viewership, timing, and hosting.

Want to Convert Your Viewers into Buyers?

Here is the rule of thumb on what you ought to do

1. Take advantage of Facebook Ads

With over 2 billion users, Facebook is the largest social media network. You can leverage this massive population to catapult your webinar as a tool for converting viewers into buyers. 

Like in a big forest, without a proper strategy, you may end up being lost in the world of Facebook. To prevent this, it is important to carry out adequate research on your target viewership. Only then can you be able to make a proper presentation that will create a following and engineer intended outcome.

For example, in researching your target viewership, consider their demographics, location, timing, motivations, tastes, and preferences and then employ Facebook metrics to target your ads.

In researching your target viewership, consider their demographics, location, timing, motivations, tastes, and preferences and then employ Facebook metrics to target your ads.

Timing is extremely important, use Facebook analytical data to determine the most appropriate time of the day to post your advert. Also, determine the most appropriate days of the week to do so. 

For maximum impact, RSVPing and other forms of Call-To-Action should accompany your interaction and engagement with your audience on Facebook. 

With about 29% of webinar attendees signing up on the day of the presentation, you must allow Facebook Ads to be active on the day of the presentation. 

More about Facebook Ads in part 2!

2. Make your Webinar landing page ooze out a ‘now or never’ sense of urgency 

A compelling landing page headline is extremely important for your webinar campaign. 

It is the one that will strike the attention of potential viewers and attract them to read more about the landing page. Thus, it just has to be magnetically compelling.

In addition to a compelling headline, make the landing page provide an easy user experience. 

There should be a seamless flow in terms of navigation links. A broken link is simply abominable.  

Keep details to the most minimum. Be conscious of the visitors’ time. Most of them don’t have that much time to spend on your landing page. Just request for the most minimal details from them and make a follow-up later. A name and an email or telephone contact are just enough. You can inquire about the rest of the details on a subsequent follow-up.

3. Leverage the power of compelling content to boost the worth of your webinar

People follow that which inspires them, that which raises their spirit, and that which relieves their pain-points.

As such, it is important to factor this in your webinar. Ask yourself “what potential problem exists that most of my audience would like to be solved?” 

Answer this question by providing a webinar that not only solves the problem but also solves it in the most inspiring way.  Remember, whichever the solution, there will always be emotional and psychological aspects of it.

The emotional aspect could be a desire to connect. The psychological aspect could be a desire for fulfillment. Blending both as part of your solution is what creates a loyal fanatical following. 

More than anything else, open up a new window of opportunities to them. Unveil a new perspective to the problem and a matching solution. Let them visualize the greater picture… in which they are proudly part of it.

4. Create a powerful follow-up system to reap from the after-sale benefits

The greatest salesmanship acumen rests in follow-ups. It is not the first sale but the after-sale follow-up that ushers in loyal and dedicated customers. A follow-up is like giving an escort to a guest. 

The greatest salesmanship acumen rests in follow-ups. It is not the first sale but the after-sale follow-up that ushers in loyal and dedicated customers.

It not only gives a sense of appreciation but also some psychological “Welcome Again” signal. 

A follow-up system should include an automated replay email within 24 hours after the webinar. It should also include retargeting email campaign such as upcoming webinars, subscriptions, survey feedback, among others. 

To avoid negative response to emails, it is important to carry out a background survey to know how many emails your audience expects after the webinar. Don’t flood their inbox with emails as this will not only appear as spam mail but also repugnant to your campaign. 

A retargeting email campaign is the best way to keep the conversion engine firing up. It is the best way of encouraging converts to buy more. And if you encourage them to forward their emails to their contacts, it becomes a greater way of generating new potential leads.

Implement the above tips and you will be assured of harvesting great returns on your webinar investment. 

Perfect Webinar Funnels by ClickFunnels – What you ought to know about it

Ever wished to host a perfect webinar and organically grow your email list? There is no doubt that the length and quality of your email list are directly proportional to your capacity to generate more sales.

ClickFunnels is a sales funnel tool that is specially crafted to enable you to grow your email list and maintain it in the most optimal business-healthy condition. 

With ClickFunnels, you can easily build your own webinars sales funnels in easy steps and be ready to start converting leads into customers. No need for technical expertise. It is all simple, straightforward, and seamless.

ClickFunnels is not just a tool, but an all-encompassing system prepackaged with all that you need to quickly set up and launch your webinar sales funnel.

To make it quicker for you to grasp what ClickFunnels is all about and how to use it in setting up your sales funnel and webinar, check out ClickFunnels’ Perfect Webinar Funnel — and get started.

Click here to the next article: How to Create a Killer Webinar (Part 2/4)