Clickfunnels Vs Shopify: Which Is the Ideal Tool for Your Business In 2019?
So, you taken the bold decision to either take your business online or start a new online business. But now you’ve got your business plan and product, the question of where you want to sell still lingers. You have two giant e-commerce powerhouses to choose from – Clickfunnels and Shopify. However, how do you identify which one is ideal for your business?
But, here is the catch:
None of either tool have all the answers to your online market problems. They both have areas where they excel and fall short. Although, the ideal platform for your business will largely depend on the kind of business you want to run and the type of products you are looking to sell.
Let’s give you a brief overview of both amazing platforms:
Shopify: The Ultimate Online Store Builder
If what you have in mind is a fully functional store with lots of products, then you cannot go wrong with Shopify.
Not only will you get a variety of themes to build your website with, but you’ll also get an inventory management system to basically help you manage and organize your payment integration, physical products and exclusive shipping fees from UPS, DHL and USPS.
In summary, you get all the support and help you need to get your online store up and running without having to learn or know any programming language or code. You also have a wonderful Shopify online community to help you out if you run into any technical hitches or need help finding your way around. A simple google search will solve most of the problems you may encounter on Shopify. To add icing to the cake, you’ll also get access to a versatile App Store that is packed with integrations and plugins that can help you further streamline and customize the look, feel and functionality of your Shopify website.
Clickfunnels: The All-In-One Sales Funnel Software
If you have zero idea about selling or marketing a product, then we singlehandedly think you should go for Clickfunnels if you are a newbie when it comes to selling or marketing any kind of product.
Curious to know why? Well…
By default, Clickfunnels comes with an in-built, tested and proven conversion sales funnel. There are a variety of funnels that are suited to sell various kinds of products such as webinars, products, eBooks, courses and services you have to sell or market.
Apart from setting up your own online store to sell your own products and services, you can also manage and operate your automated email and marketing campaigns on Clickfunnels.
Although the stores on Shopify are richer in feature than Clickfunnels, you are still sure to have more than enough to get started with Clickfunnels. Plus, once you go with Clickfunnels, you will not spend another dime on marketing tools again.
Clickfunnels Vs Shopify: Features Comparison
You may have deuced from the overview above that both platforms are suited and built for two very diverse kinds of users. Well, if you did, you are absolutely correct.
Shopify Feature Rundown
Shopify is more suited to professional entrepreneurs that understand how to integrate various marketing tools with their stores, have in-depth knowledge of how to create funnels and turn visitors to customers and only seek a functional and robust platform to enable them build and operate their online store.
Below are the Top 9 Features of Shopify:
1. Online Store Builder:
Shopify boasts of a wonderful collection of both free and paid themes that you can use to design your online shop. The easy drag-and-drop website builder allows you to set up in a few minutes and lets you tinker with your design and website features. You can pick your own color, text and images to make your website a reflection of your imagination. Also, if you happen to know a thing or two about coding, you can go on to add your own lines of CSS and HTML codes to add to the layout of your online store. You can also create blog posts with the content management system on Shopify and your website will be automatically resized for mobile viewers.
2. Analytics Dashboard:
Shopify also shows you all the essential data that you need to see. You can have a quick glance of your orders, traffic and sales. Furthermore, owing to Google Analytics integration, you can track where most of your customers are from, what items they visit and how much time they actually spend on your online store. Also, you can see how your products are performing by tracking what’s selling and what’s not and then planning your inventory in like manner.
3. Inventory Management Systems:
With Shopify, you can always stay on top of your inventory – both old and new. You can add new products, make various versions of them, put up a few great pictures and then assign the number of that particular product you have. Shopify will automatically help you track what’s left, what’s sold and when you need to replenish your stock. You also reserve the right to sell or withhold items even when you have restocked them.
4. Customer Management System:
With Shopify, you can track and see the behavior of every visitor that has patronized your store. In addition, you can create membership sites to help increase the chances of repeat sales and send emails to customers. You may also choose to categorize your customers based on their country, products they buy and how much money they spend in your store. Furthermore, you can organize refunds for your customers too.
5. Sales Channels:
With Shopify, you can configure and operate stores in various social media platforms like Pinterest, Amazon, Ebay, Facebook or your physical store or formal store website. With this option, customers can browse and buy your products without having to directly visit your Shopify store.
6. Payment Integration:
Shopify makes your payment gateway as seamless as possible. You can accept payments via Mastercard, Visa, American Express and Discover, in addition to more than 50 other payment gateways including 2Checkout and Paypal. Shopify also gives you the option to offer free shipping and also help you sort out your city and state taxes.
7. Shipping and Delivery:
Shopify has formed a business relationship with some of the biggest global couriers like USPS, DHL and UPS to offer some of the best shipping fees. To spice things up, their partnership with Oberlo now means that you can buy and sell items to your customers that you don’t even have in your own inventory.
9. App Store:
Shopify features a variety of plugins and integrations that can help you enhance the layout and functionality of your website. You can always find a tool to help you create landing pages, operate email marketing campaigns, get insight on analytics and so on.
9. Mobile App:
Shopify is available on both Android and iOS platforms. So, you can track and manage your orders and inventory on the go from your smartphone.
Clickfunnels Feature Rundown
On the other hand, Clickfunnels is perfect for beginners in the world of e-commerce and online selling. Users in this category want more than just an e-commerce website, they want a holistic platform that can also help them set up and manage their sales funnel too.
This is why Clickfunnels offers a myriad of comprehensive tools such as:
1. Ready-made Sales Funnels with lots of Templates:
Clickfunnels will basically help you market your products to potential customers. Here, you get ‘funnels’ – a set of prepared web pages that is aimed at guiding customers to the final checkout page. There are several funnel options and templates to choose from depending on what you’re selling. You can find already built funnels for digital products, physical products, eBooks, courses, webinars, seminars, memberships and much more. Furthermore, you get templates for opt-in pages, checkout pages, sales pages, and thankyou pages. You basically have to add your own copy and images and your tailormade funnel is ready for use.
2. Website Building Tool –Good Visual Drag and Drop Editor
If you don’t fancy any of the already made templates, you can opt to use the website building tool to create your own sales funnel from scratch. You can add carts, images, texts, integrate payments, sign-up forms and any other items you want included in your sales funnel.
3. Effective Landing Page Creator
You can create landing pages in a breeze and don’t need to be or hire a web developer. You can duplicate pages and do split testing.
4. Payment Integrations:
Clickfunnels allows you to integrate payments into your funnel and you can also receive payments once they are made. You can integrate Stripe, PayPal and several other payment gateways to your funnel.
This is an automated Clickfunnels toolbar email integration. With Actionetics, you can merge your funnels with your email campaigns to make one comprehensive marketing machine. You can design it in such a way that users can be added to lists of your choice when they either opt in or out of your funnels and the kind of emails they receive. You can also create a list of action based on certain decisions. For instance, if a customer buys a particular product, you can choose to add them to a particular email campaign.
6. CRM System:
Clickfunnels also has a useful feature that offers you insight into your customer behavior, location, social profile, their order history and so on. You can also put customers in various categories based on their location, order history, amount spent, age and more – this data will come in handy when you want to create a special marketing campaign.
7. Affiliate-Friendly Marketing System:
This feature is almost unique to Clickfunnels. Here, you can design your own affiliate programs for your services and products. So, other people can help you sell your products with a link you give to the. And every successful sale via that link entitles the person who initiated the sell an agreed upon commission. This allows you create your own team of marketers on terms that are convenient for both you and them.
Clickfunnels Vs. Shopify: Pros and Cons
- Thanks to its amazing inventory management system, Shopify is arguably the best platform to create and sell thousands of products on.
- You also enjoy some of the best and lowest shipping rates due to their partnership with major couriers like UPS, DHL and USPS.
- Run and manage your store from the comfort of your mobile phone via the Shopify mobile app.
- Shopify only enables you to sell your products on their platform. The entire marketing process is the sole responsibility of the seller.
- You would need to rely on and pay for the integration of other tools on Shopify for creating landing pages, email marketing, affiliate programs and so on.
- You would spend a considerable amount of time in creating your own marketing strategy and sales funnel. Not also forgetting the technical expertise to make it possible.
- You do not need to be a marketing guru to sell your products or services on Clickfunnels. This will be taken care of by the already prepared and tested marketing tools and funnels.
- All-In-One-Tool: You do not need to pay for or rely on third-party marketing tools or services because you get a comprehensive CRM system, automation tools and email marketing tools already preinstalled.
- In only a few hours you can create or pick a funnel from one of the many existing templates and get started immediately.
- The subscription fee is on the high side
- Not the best choice if you are going to be selling lots of products online and running a proper online store.
- Does not have a mobile platform so you cannot work on the go.
Shopify is an ideal choice if you are well versed with marketing and just need a full-time platform to run and operate your store on. Shopify has an unrivalled delivery feature and product management function. Although you would need to know how to set up your own landing pages, run your own email campaigns and automate your business all by yourself.
Conversely, Clickfunnels is the best choice for those who are just starting out in the online store world. You do not need to have any prior experience with marketing to design your funnels and you would also receive all the tools and services that will help you automate and seamlessly run your online store. This also includes a hosting plan to get your online store running.