How to Build a Successful Webinar Funnel for Beginners Cont.
Welcome back to our comprehensive guide to building a successful funnel and driving traffic to your webinar. Make sure to check out parts 1 and 2 and 3 of the guide before you proceed, as we did cover some of the most important points over there.
In the first and second part of the guide, we discussed the importance and efficiency of webinar funnels in general, as well as why deployment schedules play a crucial role in your success. We mentioned Facebook ads in there as a means of getting more traffic to your landing page.
The third part consisted of a more detailed analysis of how to turn simple social media ads into high converting campaigns, as well as how to optimize your landing page for guaranteed success.
Another thing we mentioned in there was how to capture crucial information from your visitors in order to launch a successful retargeting campaign and get as many people as possible to sign up for the webinar.
It might sound like we’ve covered it all, but there are still some details we need to look into. In the fourth section of the guide, we are going to go back to retargeting and the critical methods you can use to win people over.
Retargeting is the most crucial part of marketing a webinar.
This method is responsible for converting the warm audience and turning them into excited attendees of your online event.
Now it is time to use retargeting to make sure the people who already signed up get excited about what awaits them at the webinar.
It is important to pay attention to details when preparing your retargeting emails because almost 1 in 4 email users report email as spam just for the fun of it.
To avoid being classified as a spammer, you need to step up your email writing skills. You can check out a guide to writing stellar emails and scripts right here.
For now, we are going to discuss some of the crucial aspects of writing emails, as well as how to make sure your message gets heard. We will include some valuable information about SMS marketing as well so stay tuned!
What Is Retargeting and Why Is It Important?
If you remember what we talked about in the previous sections, you already know that retargeting is a marketing method used to follow up with your customers through targeted campaigns.
Retargeting messages come in many shapes and forms including ads, text messages, consultations calls, and emails. The mission behind every retargeting campaign is to draw people in even closer and make them anticipate the event they signed up for.
With so many platforms available these days, there are so many possibilities to send retargeting messages. Email is definitely the most common choice but it’s not the only option out there.
To understand the importance of retargeting, take a look at these statistics:
Reports have proven that email retargeting campaigns tied to purchases can reduce high abandonment rates.
Moreover, these campaigns seem to be more efficient than social media marketing thanks to the more personalized approach.
Besides getting people excited, retargeting can be used to convert previous visitors into potential customers even after they have left your site.
It is quite clear that retargeting campaigns are a must if you want to succeed with your next webinar.
Pro Tip: You can create specific and targeted campaigns for any subset of your data base. You don’t have to limit it only to the people who have already signed up for your webinar. Perhaps having a separate campaign for people who attended your previous events could be a good way of growing the number of attendees for your upcoming webinar.
Personalizing Your Emails
Maintaining a high open rate is very important when it comes to email marketing. You’ll find many strategies that will help you improve this statistic but we are going to focus on the most important one, which is personalization.
Almost 100 billion spam emails are sent out all over the world every single day. People are finding it difficult to sift through all the emails they receive on a daily basis so most of them goes unnoticed.
Studies confirm that people’s attention spans have gotten so short that you only have around 3 seconds to grab their attention or else your email will go to waste.
Statistics also confirm that messages based on previous customer behaviors are more likely going to be opened.
When targeting people through email marketing, you have to go a step further to make sure your message gets heard.
Start by creating an eye-catching title that contains the most relevant information. Try to use words “you” or “your” to make the message more personalized.
Make sure every email you send out is customized to the specific customer and that it contains their name at the top. You can automate this process so you don’t have to write every single email by yourself.
Most importantly, come up with a way to make a message more engaging and intriguing instead of just reminding them of the upcoming webinar. Perhaps let your readers know that they can ask questions or email you directly if they have any inquiries.
This might seem like a small detail but, in reality, the details are what make emails work so well. For instance, research conducted by Aberdeen Group has shown that personalizing emails can significantly increase open and click-through rates of your campaign.
Pro Tip: Besides personalizing the message using the recipient’s name, make sure to consider other important factors such as their age and location.
Setting Up Your Retargeting Campaign
Setting up your retargeting campaign is an important part of the overall process, especially if this is your first time doing so. You can choose to set up your campaign any way you like but we decided to give you a ready-made template to help you get better results.
Before we get started, keep in mind that it is best to prepare emails in advance rather to wait for the last minute to get them done. This way you will be able to focus on the quality of the email and you won’t have to rush just to get it over with.
Besides, if you start feeling nervous about your webinar and the campaign, at least you will know that your retargeting emails are ready to be sent out automatically. With that said, here’s the template we prepared for you:
#1 Email – You’re Registered for the Webinar
Even though you already have a thank you page set up (if you were paying attention to the previous parts of our guide), it is a great idea to send out a confirmation email as well.
This will confirm the registration in the visitor’s mind and it will let them know that you are open to communicate. Thus, they can expect more emails to come from you.
#2 Email – 36 Hour Reminder
Next up, prepare a reminder email to be sent out 36 hours before the event. This will jog the audience’s memory and perhaps encourage them to list your webinar into their weekly planner.
You can also use this opportunity to include an important link such as a link to your Youtube channel or a worksheet for the webinar. Make sure to include some kind of call-to-action to get them moving.
#3 Email – 24 Hour Reminder
This is a more precise reminder where you need to include crucial information such as the exact time of the day your webinar is going to take place. This will allow the audience to clear their schedule for the next day and make some time for your event.
Make sure to keep this message short and concise to avoid any confusion. You want the audience to focus on the time of the event so they don’t miss out on it.
#4 1 Hour Reminder
Once you get down to one hour before the event, it’s time to create some urgency. Research has proven that creating a sense of urgency is crucial in all types of marketing. Just in case people have a busy day, you can use the one hour reminder to make sure the webinar doesn’t slip their mind.
Mention that you’re excited to have them attend the event to boost the personalization. It’s also a good idea to ask them what they would like to hear you talk about. This will give the audience the feeling of being involved in the organization of the event.
#5 SMS 10 Minute Reminder
If you paid attention to our guide from the beginning, you know that it is important to collect people’s phone numbers. If you have their number, send out 10 minute reminders via SMS.
Make sure to keep the message under 20 words and try not to sound too pushy. Just let them know that the event is about to start and that you’re waiting to see them there. It’s a good idea to use Twilio integration with ClickFunnels to make this step easier.
#6 Email – Going Live Now!
If you already have some experience with webinars or if you’ve watched many of them, you know that the Going Live Now email has to be sent out ten minutes before the actual start of the event.
This gives people some time to get to their computer and join the webinar in time. They won’t feel pressured to run and sign in because they will have ten minutes to settle down and get comfortable.
Pro Tip: This is a plain email template that is proven to work efficiently. However, you can add your own twist to it if you want to share additional links or content. Whatever you do, make sure to keep it short and concise.
And that’s it! You now have a pre-webinar funnel that will help you drive traffic, collect valuable information, and create a sense of urgency. The funnel will also help you attract more people to the webinar and maintain high attendee rates.
Make sure to stay tuned for more guides and valuable information on our site! Don’t forget to check out the free guide on how to create the perfect webinar.
Let us know what webinars have you attended in the past and was there something important that you picked up from them?
How to Create a Killer Webinar (Part 1/4)
How to Create a Killer Webinar (Part 2/4)
How to Create a Killer Webinar (Part 3/4)
How to Create a Killer Webinar (Part 4/4)