How to Drive Traffic to your Sales Funnel

6 Great Tips on How to Use Social Media to Generate Customers for Your New Sales Funnel

There is no doubt that Social Media is the most powerful magnet ever invented when it comes to capturing leads. 

Why not take advantage of this gigantic machine? It would be crazy if you do not. 

Yet, this craziness is common. Many brands managers fail to take advantage of social media marketing simply because they lack the know-how. Some of them are old-school diehards who are scared of transitioning. 

The good thing is that social media is the easiest tool to use when it comes to capturing and nurturing leads. 

Furthermore, with ClickFunnels, you need not be scared. With ClickFunnels as your partner, the transitional journey becomes a painless hassle-free success. 

While you think about how we can be part of your journey, we present you with 6 Great Tips on How to Use Social Media to Drive Traffic to Your New Sales Funnel.

They are as easy as 123 plus 456:

1.   Sweeten Your Deal

Social media is a fertile fishing ground. Your sales funnel is the fishing net. 

Like every other experienced fisherman, very few fish would willingly enter the net. 

Thus, you need to OFFER A BAIT!

Yet, humans are not like fish. They have advanced intelligence. Unlike a fish trapped into a net with no option of escape, humans have absolute freedom. 

Thus, the bait can only be an enticement to a sweeter deal

One important quality of a bait is that it has to be a sweet, sweet surprise. For example, Free Plus Shipping! on every purchase. 

A sweet deal is not only a one that makes them feel good but also relieves their pain points while enabling them to achieve their goals.

The big benefit of social media is that those who taste the sweetness are more inclined to share it with others and thus spread the bait… and hence romp in more potential leads. 

Thus, with social media, every potential lead is also a potential bait. This is the viral power of social media.  

Make the sweet deal go viral. 

Identify their pain points and offer instant relief

We know how pricking pain is and how urgent it needs to be addressed.  Most people hardly go to hospitals until the pain of not going there supersedes the pain of going there. 

The same applies to marketing and eCommerce. When you identify a people’s pain points, win their confidence. And when you go a step further to remedy it, you become their revered nurse. 

Seek out their pain points. Like a doctor carrying out diagnosis, review their responses to your posts. Ask questions. Engage them in deep conversation to reach the depth of their pain. Only then can you shout Eureka!

Pain relief is obviously not their ultimate end. What they want to do once freed from pain is the ultimate end. This is their goal. Pain relief is only an immediate objective. 

Seek out their goal. 

Align your offer with their goals

Once you have identified your leads’ pain points and found out their goals, you can now formulate a solution. 

Package this solution into an offer.

Attach a sweet bait to this offer such that it will sound too irrational not to take it up. 

Create a Landing Page

As baited fish lands on a net so are baited leads on a landing page. 

And like an inescapable net, make your landing page be a point-of-no-return.

Let there be no reason whatsoever that would dissuade a lead from digging deep into the sales funnel. 

Keep off distractions so that the leads can see through the throat of the funnel to the sweeter world that awaits them. 

Make the funnel attractive, enticing, and compelling. 

To achieve this:

  • Make sure that the aesthetics are appealing to attract attention
  • Make the bait so enticing and strategically position it to bring focus to the bigger prize at the end of the sales funnel
  • Answer the lead’s psychological question; “what is it in it for me?” in glowing terms – glorify the advantages, benefits, and… prestige! Let them not just imagine it but also feel it.
  • Package your communication in a seductive yet subtle way – push them to think with their emotions rather than logic. 
  • Push your Call to Action in the most compelling manner of urgency 

2.   Share Out the Honey

Let your content be as sweet and succulent as dripping honey. Only then can your fan base be compellingly inspired to share out their experiences. 

They say content is king. I say content is honey! Brew it to the most optimal sweetness. Let those who lick it forget their pain… at least for a moment, and get fully absorbed in its sheer goodness.

Like the crafty skills of a dedicated bee in blending various types of nectar… hone your copywriting skills in blending powerfully emotive and captivating punch lines into an outstanding blog post. 

Like a fisherman dropping a baited line into the water, Share your posts on social media. The post will net the leads and fetch them to your sales funnel. 

But, remember, scarcity makes it sweeter. Don’t overwhelm your audience with excessive honey drips. That will spoil their taste buds. Make sure that they keep on receiving the dose, but don’t overwhelm them. Don’t give them too many posts. Just a few enough to make them desperately yearn for the next dose.  Don’t overkill them. You still need them tomorrow. One or two posts a day is sufficient.

Another way to increase scarcity is to break the trend. Break the norm. Don’t make your posts so predictable. Predictability is the shortest way to boredom. You could have a predictable time frame but don’t ever have predictable content. Surprise your audience with refreshingly unique content.  

Increase Your Social Media Levers

The big advantage of social media is that there are many networks with nearly identical ways of posting. Consider each network as a lever. The more levers you have, the easier it is to lift heavy leads. 

Social media sharing tools have made it much easy to place content on different social media network. While share buttons and automated sharing tools make it nearly effortless to share your content, guard against becoming an obnoxious nuisance. Be careful about what you share and where you share it. Otherwise, you may end up repelling potential leads instead of attracting them. 

Be conscious of the uniqueness of each social media network and the kind of audience each attracts. Furthermore, each social media network is like a wide ocean. You have to decide in advance your port of destination, otherwise, there is no journey. Thus, even with a particular social media network, targeting a specific audience yields higher returns… and like a predetermined port of destination, you easily achieve your goals. 

3.   Build Group Solidarity

Whenever there is a group established for a common purpose, solidarity gets enhanced. There is no doubt about the effect of solidarity in building loyalty. 

Unlike creating a group in the traditional face-to-face encounters, building a group on social media is much easier. 

Having a social media page is ideal and a must for marketing. But, there are certain features that groups have that a social media page lacks. 

While a social media page grants you absolute control in terms of being in charge of the narrative, groups do not. This is not a disadvantage but the very nature of a group discussion.  However, you can still be in charge of the narrative by offering thought-leadership and providing content and perspectives that stand out from the crowd. Like a politician in a democracy who cannot decide how people vote but can inspire them to vote in a certain way, you cannot decide how your group members will respond to your content. But, you can still inspire them to respond in a certain desired way. 

The social media group features many advantages over the social media page. However, the following two stand out from the rest: 

  • Group-wide notifications
  • Community feature

Group-Wide Notifications

Whenever you post in a group, all members of your group will be notified. This is a better way than relying on your audience to voluntarily share your post. 

One thing that you have to take note is that the Facebook algorithm limits the spread of your page’s posts. This is pretty obvious from the advertisement point of view. Facebook cannot negate the need for its Ads revenue by allowing you unlimited reach.  This is not the case with the group. 

Thus, to increase the reach of your post to your group, all you need to do is to find ways to expand your group.

Community Feature

The biggest advantage of a social media group over a social media page is the ability to create a community. 

Groups give you an opportunity to establish a community around your brand. Based on the reactions of your community to your post and the nature of posts that group members make, you will be able to gauge their interests, sentiments, joys and pain points. You will also be able to uncover their goals and what really inspires them. 

All this information will help you to craft the most befitting buyer persona to your product or brand. With the buyer persona in mind, you will be able to refine and fine-tune your brand strategies to be more targeted and precise. 

In turn, these strategies will help you to improve on your incentives, repositioning your sales funnel and even smoothening out the friction on the flow into the sales funnel. Eventually, you will be able to improve on your lead conversion rate. 

The other not often mentioned benefit of the community is that you can be able to find brand ambassadors within the community whom you can use to further your brand image and reach.

4.   Bait their Focus on Your Big Deal 

With more than a billion members, the content of prominent social media networks such as Facebook and Twitter flows like a river. And just like a river, unless there is an extra-ordinary item floating on it, you won’t be conscious of every wave in its flow. 

The same is the case with posts on social media. It is hard to recognize one particular post among so many streaming posts unless it carries something extra-ordinary. Like all posts, the most prominent text is the HEADLINE! If the headline doesn’t look extraordinary, then, your post won’t attract attention and scrutiny.  

If you desire your post to act as a bait for leads to your sales funnel, then, you have to make its headline capture attention in the most striking of ways.  

Split-Testing your Headlines

To make it a perfect bait, you have to split test the headline to be assured of its impact. Only then can you drop it into this river that is the social media flow of posts. 

Employ copywriting tricks to derive different headlines of the same post to a split test. Remember, personalization rather than generalization works best on social media posts. For example, “Get YourFree Sample” is likely going to attract more attention than “Get A Free Sample”.  

Another important traffic rule is that – What attracts more attention drives more traffic. As such “Get Your Free Sample” will potentially attract more traffic to your sales funnel. Why? This is because it is personalized rather than generalized. Personalization subtly imposes responsibility on the reader to act. 

Well, I have theorized this rule of thumb, put to a split test to prove it. 

Figures don’t lie?

Mmmh, which of these two statements will draw much of your attention?

  • This sales funnel is going to convert more leads into sales
  • This sales funnel is going to convert 70% more leads into sales 

Numbers not only help to bring specificity but also helps to capture the imagination. What captures more imagination attracts more attention. And what attracts more attention is likely going to lead into action.

Even if figures have not been verified, people tend to trust the statement incorporating them than that which doesn’t. Of course, you shouldn’t use the figures in a non-factual manner.

Use figures for so long as they are verifiable and justifiable. Wild and exaggerated lies can demolish your reputation much bolder than a hammer can do… worse of it if they are in figures.

5. Romp in Your Social Snippets 

Social snippets are the identikits of your posts to the Search Engines and Social Media Networks. 

Typical information captured by social snippets includes your post title, post’s URL, meta description, and the main post image. Without these, no one can relate your post on social media with your blog. 

Thus, without social snippets, your bait will be dull and unattractive. Besides this, it will have less potential to capture potential leads and fetch them into your sales funnel. What a disservice!

Optimizing your social snippets is, in essence, optimizing your bait. Which, in essence, is increasing your lead capture potential.

6.   Ride on the Power of Ads

We saw how social media groups have an upper hand compared to social media pages. This is simply because the Facebook algorithm doesn’t limit the spread of a post in a group as it does on a page.

However, it is a fact that you cannot romp everyone into your group. As such, if you rely on the group alone, you will miss out on potential leads that are not within your group. 

To overcome these two limitations (of the group and the page), plus the limitation of not having sufficient follower base, you can ride on the power of Ads. Use social media ads as a boat to swim beyond frontier limitations. 

To have a multiplier effect, you can use Ads to market your page, your group, and your brand.

Yet, don’t forget to obey the law of “a thousand words”. Make sure you incorporate an attractive and quality image in your Ad so that it doesn’t flow unrecognized in the fast-flowing social media river. Yet again, don’t forget to incorporate a powerfully compelling Call-to-Action in your Ad… of course, this is the primary mission of your Ad. 

Conclusion

Like a fisherman prepares himself to fish in the river, don’t forget to prepare yourself to fish leads in the social media river. 

Implementing the 6 powerful tips mentioned herein will ensure that you do not capture as many leads as possible but also convert as many of them as possible into sales. 

Improve your Facebook Page Engagement

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Generating Traffic for your Funnel

Via Facebook

In this post, we will show you how to find new readers with Facebook, how to collect their email addresses, and how to then send these into the Sales-Funnel. It really is very simple, if you follow my guidance and take each step at a time.

In our case, we would like to find many new people on Facebook, who don’t know you yet, turn them into readers/followers, then get them to subscribe to your newsletter, literally funnel them into your Sales-Funnel and finally convince them to buy one of your products.

So, as soon as you have created your perfect Facebook fan page, we can get started.

Provide your readers with added value 

You have finally created your very own author Facebook fan page, including name, profile picture and everything else. Awesome! That wasn’t too hard, was it? Now, we get to the point, where you will learn how to add new people to your Sales-Funnel. You will have to offer them something in exchange. For this added value, your readers are prepared to give you their email address, which is exactly what you are trying to achieve.

Utilize the Sign-Up button

So, how will you get those email addresses of your readers? You can add a button to your newly created Facebook page to link them to your website and to subscribe them to your newsletter. For this, you will select the “Register” button. Here, you simply enter the URL to your landing page or own website, where the people can subscribe, or register, for your newsletter.

 

How to link your Facebook Page with Your Website / Landingpage / the Funnel 

On your website, you need to integrate a Lead-Capture program, which is a service that automatically collects and stores email addresses of your potential readers, and which helps you to send out newsletters. There are plenty of these kinds of services available, and we personally use GetResponse. Using them, you can send out a free eBook automatically as soon as a reader has registered their email address.


Facebook-Ads: Your chance for new readers

First and foremost, people will have to come across your Facebook page. How you get them to do that? By advertising to them. Facebook offers plenty of great advertisement features on its platform. The great thing about that is that you can specifically choose your target group for your ads. This will ensure that your advertisement will only be shown to people, who could be potentially interested for what you have to offer, which means that you will have to pay much less money for the “spread” of your content. Genius!

What does a good Facebook Ad look like?

Let’s look at such Facebook advertisements in detail, and what they should contain for them to work well. This principle applies to almost all social media platforms (i.e. Facebook, Pinterest, Twitter and even email).

1. The Heading

Here, you relate your post to your readers. Use only very few words and avoid paragraphs. The most important rule of all: Focus on the benefits for the readers, not on the features of the product. Avoid words which make it too obvious that you are trying to sell something, because otherwise the Spam radar will go off with most readers. 

2. The Title

This will tell your readers what your post is about or what they can gain from it, if they read it.

3. The Subtitle

Once again, relates to your readers and lets them know what they would miss, if they didn’t read your post, for example: you can tell them more about what they will get if they keep reading.

4. The URL

You have to include the URL. After all, you want to generate traffic to your website. However, you should avoid using bit.ly and similar URL-shortening services.

5. The Picture

Choose an image or photo that will appeal to the readers and tickles their curiosity.

6. Verbs, you could use

try
do it 
you must
discover
let’s go (or let’s get)
take
make it
get going
achieve
gain


Facebook-Ads: This is how much you should spend

Facebook advertisement can be started with very little money: You should start with $5 per day and test things out first. This is enough to advertise one of your posts on your fan page and increase the reach to new people. If this is successful, which means that you have a certain amount of feedback, and if people sign up for your newsletter, you can slowly increase your budget. Marketing one post is fairly simple: Facebook offers to do this directly, as soon as you create the post. But you are also able to apply this to older posts.

Rule of thumb: Wait until you have reached 500 – or if your budget allows it 1000 people, who have seen your post, before you determine the Click-Price (which is the price you will have to pay for every single click).

Address the correct target group!

I have already previously mentioned the target group: You have several options to choose from, who will actually get to see your post or ad. For example, you may select the gender, but also the age group, interests, regions etc. Getting back to our examples: Your target person for your niche “dogs” could be men between 20 and 40 years old, who are interested in dogs. For the “Baby” post, you may opt for female Facebook users only and in the age group of between 27 and 35 years old, who are mainly interested in motherhood, raising children, family and cooking. This will increase your chances that one of these people might find your post compelling to the point where they will sign up for your newsletter. For a fiction novel, you could decide on the following target group: Females, age between 30 and 45 years old, interested in romance novels and fantasy. If you are writing a book about the history of New York City, you could also decide that these people should also live in or near New York City. 

As you can see, you will be able to specifically define your target groups, which will automatically and significantly increase your success rates, whilst you in turn won’t have to spend so much money. Simply genius!

General rule of thumb: A U.S. audience of 100,000 users is perfect, which also provides Facebook with enough people, so that your Click-Price won’t rise too quickly too high.

A step-by-step guide to your first Facebook Ad

Now that you are aware of the various different building blocks of advertisements on Facebook, we will now take a closer look at how you will have to build your ad specifically. It is very simple.

Facebook has three different platforms, or ways to interact with people:

  1. Profile: This is you. Your private person. You won’t be able to start any ads from your private and personal profile.
  2. Groups: Here, people come together and exchange content related to specific topics. As of today, you won’t be able to launch any advertisements from groups.
  3. Pages: If you are releasing a new ad, this advertisement from your page will show up in people’s feeds.

1) So, first of all you need a fan page, if you don’t already have one.

Once you have created your page…

2) Design your advertisement.

 As I have already explained it previously, your Facebook ad should contain the following: The title and your text, which will enable your target person to fall in love with your product and pictures.Post something on your fan page with the previously listed components.

Once you have created your post…

3) Go to your Ads Manager.

On your page, click on the small arrow in the upper right-hand corner. From the drop-down menu, select “Advertising on Facebook” and then follow the obvious links.

4) In your Ads Manager, select the option [engagements] and then [post engagements]. 

Personally, I prefer interactions, because I want to find people, who will like and share my content or my advertisement – since they often sell my products better than I do!

5) Select your target group options.

Here, you can select the gender of the people, who should receive your ad, and also the region where they live, their age, as well as their interests etc.


6) Decide on your budget.

I like to start small, most often with just a couple of dollars per day, until I know what works.

7) Select your running time or when your advertisement should expire 

This will prevent you from spending too much money, if you accidentally forget an ad.


8) Publicize your ad!

It is important that you monitor your Ads Manager after a couple of days to check on the results of your advertisement. The “average” click conversion for products on Facebook is 2%. You should therefore be able to achieve 2 sales per 100 clicks, which will lead from Facebook to Amazon.


Right… now you will be able to test your ad. Has it performed according to the market average? Was it better? Optimize it and let it run again until you have figured out what converts best.

How to double your traffic is described in detail in DotCom Secrets, a game-changing book by the ClickFunnels CEO Russel Brunson.