One Funnel Away Challenge is Officially Opening

What’s goin’ on everyone? I’m excited to hear that the One Funnel Away Challenge is officially opening again! This is the challenge of change! It’s the one that changed my business. It showed me the best strategies for getting my funnel built and LIVE. And it did it all in 30 days!

In a month, I learned the “how to’s” of building my offer, creating my funnel, and driving traffic to my site.  If you don’t have a product yet, or you don’t know exactly what to offer……that’s ok! This challenge is still for you! Get started on the right financial foot for only 100 US dollars. 

What does this get you? Well, first you’ll get the 30-day book. This book was being sold on eBay for 600 USD….and you get it for 100! This book features the step-by-step instructions of 30 millionaires on how they’d go from zero back to a million bucks in 30 days if they lost it all. There’s lots of variety – with the plans of 30 different people, you’re sure to find something that resonates!

You also get an MP3 player. This MP3 player is loaded with the content of the last challenge so you can listen in advance. You get the workbook, too. And you’ll receive access to the 30-Day Summit, which is filled with exclusive recordings!

100 dollars for 30 days. That’s all it takes to create your own incredible sales funnel (a funnel template that works). This is the best gift you can give yourself.

Take action and make things happen. 

In the past, we’ve seen great interest in this. Last time, nearly 8,000 people signed up. Don’t miss your chance to join before the door closes.

Click on the button to begin. 

Double your Leads with the perfect Fan Page

If you want to be run ads on Facebook, you first need your own page. Most likely, you already have a private Facebook account, but I am now talking about a professional Facebook fan page, which will be your business page.

Everything revolves around them: Your Target-Audience

Before you do anything else, you should intensively focus on and define your target audience. Now, you might ask “What is a target audience?”. Basically, it is a group of people, who you will address, because you think that they could be interested in your work, services or products. A target person is pretty much exactly that, but more defined. Instead of envisioning an entire group you want to reach, you should just focus on one single person. Imagine what your preferred customer would look like, and try to be as detailed as possible. You should definitely write this down and make notes.

  • Give him or her a name, 
  • Write down their age, 
  • What kind of job they may have, 
  • What kind of hobbies they have, and
  • What they dream about in their life.

The more detailed you are, the better! This imaginative person will then become the guide to all of your posts, all of your offers and your communications, which you will literally post just for this “individual” you created. The more detailed you can envision your target person / reader, the more people will be able to identify with this image of that person, and therefore more people will be interested in your product. 

You might think that you cannot base your products on just one person, because you would like to reach everyone out there? I would think about that for a second… If you are addressing everybody out there, you are literally reaching nobody. Believe me, it really is essential and beneficial if you have just one detailed target person in your head. Let’s say, your target person is a female – obviously this won’t mean that no man will ever buy your product. Do you see what I mean?

The guide to your perfect Facebook fan page in just 5 minutes

1 – The difference to your private Facebook account

The most important difference between your Facebook fan page and your private account is that you will be able to receive comprehensive statistics with regards to your visitors, who you will be able to and which you should use. For example, you will have access to information such as the time of day, when you have the most online visitors, so that you can target your posts for this particular time frame. You will also be able to see what age group your visitors fall into and what gender they are, which you can then later utilize in your advertisements to achieve better results overall. In addition to that, you will only be able to launch advertisements from fan pages. I will come back to this topic later.

2 – How to get started

I won’t even get into all the technical details, where which button can be found, because Facebook changes these things all the time. But obviously, it is important to know where you can create your fan page. So, when you are logged into your private Facebook account, in the top right-hand corner you will see a downward pointing arrow. Click on it, and you will either see the option “create page” or can simply go to facebook.com/pages/create. You will then be asked, if you want to create a page for a business or for a public figure.In most cases it is best, if you chose a community page, which basically means a page where you can bring people together, who share the same interests. This is a particularly good idea, because Facebook then knows that you are someone, who is not just after a quick sale and making money, much like most people are with their products, but that you want to offer useful information as well as giving your community some added value. Obviously, Facebook prefers this very much, because this way they will be able to create more income with advertisements with their own partners.

As an author and entrepreneur, who wants to market their own name, click on “create page”, then on “Community or Public Figure”, enter your name and select “Author” or “Entrepreneur”.

3 – Your name is everything

Now, we come to the name for your fan page: Use your own name, if you want to create a brand around your name (for example as author or entrepreneur, where you would market your own name), because the people are supposed to get to know you and remember you and your name.

However, it is important to remember: People won’t search Facebook for your name, if you are not known. They will search for keywords instead and those are the words you should utilize.

Two practical examples:

  1. Is your niche “dogs”, then it would make sense to call your fan page something like “Dog Training Made Easy”.
  2. Is your niche for example “babies”, you could name your community page “Babies are My Life”.

This means that interested people immediately know what your page is about and they will be able to easily find you by simply searching the keywords “dogs” or “babies”. If you already have your own blog, which also runs under your name or where your name is at least part of the blog name, like for example “Marie Muller’s Thought’s”, you will obviously be able to integrate this blog on Facebook, but you should also create the name of the fan page with one or multiple important keywords with regards to your niche topic: “Dog School Peter Parker” or “Babies are My Life – Marie Muller”. Put the keyword(s) mentioned in the title as close to the beginning of the line as it is possible,  because it will rank much higher in Facebook searches (much like in Google), and you will be found much easier.

Here too – think about your target person:What is he/she interested in and what keywords would this individual use in their searches? 

4 – One expressive profile picture

What counts for your name, also applies to your profile picture: For our previously mentioned examples, you should use either a dynamic dog picture or a cute baby photo to immediately appeal to your target groups, which would be dog owners or mothers. These days, people don’t have so much time anymore, so anything popping up in their timeline has to immediately catch their attention for them to click on it and read further.

Common mistake: Too many details in the profile picture

The profile picture is only displayed in a very small circle or square, particularly on mobile phones. It is very important to bear this in mind, when you are choosing your profile picture, which should not contain too many details. For our examples, the images should only contain one dog or one baby, instead of a whole bunch of dogs at the beach or a baby in the midst of its entire family. The simpler the picture is, the better it will work. People want to immediately recognize what a post in their timeline is about, since they don’t have the time to try and decipher a picture full of smaller details. Also, any text in profile pictures is often hard to read and should be eliminated entirely.

Most people use Facebook on their smartphones and mobile devices. This could be a mobile phone or it could be a tablet. Facebook makes it easy for us by automatically optimizing the fan pages for the individual mobile devices that are being used. Great! Be careful and watch out for a few little things: If you are choosing a title picture, which is slam-packed with tiny image details and text information, it is highly likely that not all of it will be displayed on a mobile phone, which will therefore alter the appearance of your fan page negatively, because half of it isn’t shown the way it is supposed to. It is important to decide on a title picture, which is still appealing to your target group and functioning with its outer areas being cut off. You can test this yourself on your own mobile device, just to make sure that all is in order.

5 – The page description: Your elevator pitch

The elevator pitch is a short presentation of your business in a couple of sentences. Imagine you want to impress the boss of some huge company with your idea. He steps into the elevator with you and you only have the time it take to convince him of your idea before he reaches his floor and steps out of that lift. Hence the name elevator pitch. It literally has to contain all the important information in a very short time frame (or text). The same goes for your page description: the description for your fan page should be short and sweet – so, please no novels! In this case, it is the company boss, who is now your target person. Convey in a quick and simple manner what your page is all about.

Use the WHO-WHAT-HOW Script (Who are you, What do you Offer, How will it benefit your Customer). One to two sentences are sufficient to describe in simple words is all you need.

Creativity isn’t necessarily a good thing here, because people should be able to understand your point immediately, so they can decide if your page is of interest for them or not. After all, you only want to attract the readers, who are really interested in your topic.

Continue with: How to Create Successful Facebook Posts

How to Build Your List

Growing your audience  works best by collecting email addresses.

How can you do that?This is very simple: Via an irresistible offer, a sales funnel and email marketing. Traffic? Facebook or solo ads.  This isn’t as difficult as it might sound at first. The email addresses of your readers are particularly important, because they will enable you to become separate from the social media platforms. Should these change any one of their algorithms, you won’t immediately lose all or parts of your fans. You’re no. 1 priority should always be on how to continue building your own strong list.

 Your advantages of having a large list

It has many positive aspects to have a large audience:

  • You immediately have a large number of people available (“traffic that you own”), who you can offer subsequent products to, such as books, products or online courses.
  • Through word-of-mouth recommendations, your list can help you to create a snowball effect, so that more and more people get to hear about your projects. Which is yet another important reason, why your free offer (“The BAIT”) has to be of top quality!
  • In social media, you will quickly gain likes and shares by your readers, which will increase your scope and reach to new customers overall.
  • As Beta testers/readers, your audience can help you early on to get a good idea if your product or offer is heading into the right direction or not.
  • If you sell your products on Amazon, you can legally (!) ask your readers to leave you a customer review on Amazon. Lately, Amazon has become very strict with regards to fake or falsified reviews and feedback, which also includes bought reviews and feedback, as they are now strictly prohibited.

E-Mail Marketing

Isn’t this method outdated by now?

Maybe you are thinking: Email Marketing is an outdated method, isn’t there something else that is more modern? Obviously, there are many different methods available, how someone can market their products, and email marketing is one of them. Hence the reason why it is still used today, because it works. However, it is no longer such a sure-fire success like it was a few years ago, because people get so much Spam and Advertisement nowadays that they often react allergic to emails.

On the other hand, if you provide your readers regularly with a lot of information, entertainment or exclusive special offers – or in a nutshell, if you give them extra value – then this method of email marketing will still work for you.

The No. 1 Magic Word in Sales-Marketing

Complimentary content is the ticket to building your list.

„Free“ is a magic word. It literally has a magic influence on people. No other word is as effective in acquiring the attention of potential new clients than this one. FREE and complimentary content attracts a new audience. For example, on average, free e-Books reach over 40 times higher download rates compared to books, which have to be purchased.

Therefore, if you are offering one of your books as a free download, you will be able to quickly build a much stronger platform, from where you will then be able to later sell and market other products of yours. This is particularly effective for series, where you would offer the first part for free, and where you make the subsequent parts available for purchase, once the people have immersed themselves into the story. Obviously, there will always be plenty of “freeloaders”, but there are also many people out there, who search for a solution, and who appreciate a free product as a sample read – before they then go and buy more products/books/services from you.

This also works for fiction-books. There are so many authors, who have made millions this way. Mark Dawson, a British author of crime novels, gives away three of his books for free. Each one of these books leads into its own series, which contains several books. If you compare series with complimentary starter publications to series, which have to be purchased from the beginning, the cost-free starter publications will push the entire series on average by 66%. Wow!

The conclusion: You should definitely offer your readers complimentary content to bind them to you.

Most common mistake people make

Offering complimentary content of lesser quality

The first thought is often: “What? Am I supposed to give away my best book for free?” – The answer is yes. Even, if this thought feels uncomfortable, you should always choose your BEST work you have created for the complimentary offer. After all, you want your readers to be fascinated by your writing and that they can’t get enough of your work. Even, if you don’t earn a penny with this book, you will definitely make money with everything that follows (your other books / products) in your backend. However, if your free book is of lesser quality, it pretty much defeats the purpose and won’t create any subsequent buyers. Quite the opposite! Some readers might be angry (calling your work “a waste of time!), and will never again download one of your books. You have one chance. Use it.

So, what happens next?

Next, we will talk about creating your Facebook author page and what you should look out for. Subsequently, I will explain to you, why you should link your Facebook page with your website, and I will provide helpful tips and tricks to do so. Then, we will look at the way, how email marketing actually works and why it is so important for you.

Acquiring New Customers with a Sales Funnel

New Customer Acquisition & Generating New Leads 

What is a Funnel?

The majority of surveyed people told us that they achieve only very seldomly leads or actual sales– despite the fact that their website looks really good. What entrepreneurs need is what we call a “Sales Funnel”.

The Funnel: Your Tool for Automated Success

Funnel has the literal meaning of the word and describes the process of making people interested in you, and to then transform these people more and more into fans until they trust you enough to buy your product. Obviously, you won’t convince every single one of your fans to actually purchase something, which explains the reason why this process is being compared to and looks like a funnel. 

Sales-Funnel is a cleverly automated marketing tool, which will help you get interested people to follow you and to turn them into customers.

Funnels are – besides your perfect Facebook fan page, your website or your blog – an essential element of content marketing to turn potentially interested readers into buying customers.

Fun Facts

Recently, 30,000 customers were surveyed, and the results were very interesting…

Those, who had one traditional website and only sold one product, achieved 540% less than those using a Sales-Funnel.

How is this possible?

  1. The sales increased by 140% as soon as a simple “order form bump” was added.
  2. An additional increase of 130% in revenue was recorded when an Upsell was added…
  3. When a down-sell was added, the income increased by an additional 133%…
  4. If all three things were added, revenue increased by overall 540%!

Yes, this literally means that for every $100, which are earned the traditional way via a normal website, the Sales-Funnel will increase the revenue to $640 – and that fully automatically.

What is the problem?

Websites weren’t invented to sell products. Websites were developed to introduce a company and the idea was to present it like for example a brochure would. So, if a sales person in your company hands out limitless brochures or flyers to potential customers in the hope that they will maybe buy something, you would be mad, or not? Well, this is exactly what is happening with your company. You might as well burn the money you are spending on marketing and advertisement. After all, this is pretty much what is happening when you send website visitors to your company website. So, if you want to sell a product or a service to make money, you will need to implement a Sales-Funnel.

This Funnel is literally the secret of the most successful online businesses. A Funnel is a series of steps, which potential clients will go through, and which will turn them into paying customers.

Funnels happen every day around you, even though you may not have noticed it.

How does a Funnel work?

Although every Funnel is individually different, most function according to the same principle:

Did you know that McDonalds pays $1.91 to get a client to use their Drive-Through? So, if they sell you a Burger for $2.09, they only make a profit of $0.18. However, if they also sell you a drink and fries, they are making an additional $1.77, which increases the profit to $1.32. This is 8x more than the original profit from the first sale. That’s quite impressive, or not? This is happening constantly around us, and yet, most entrepreneurs will create their website still like a brochure and try to sell their products or services this way. More often than not, they won’t be able to afford the hosting costs, once they spent all their money on marketing and advertising.

The solution?

If you want to sell products or services online, then you need much more than just a traditional website, and you will have to implement – much like McDonalds does – a Funnel. Instead of a McDonalds Drive-Through, your visitors will come in via a landing page, where you can collect their contact information, which enables you to contact them via their email addresses in the future. Whilst they are visiting your website, you will then be able to sell them other products and services – which is called upsell. This is pretty much how a Funnel works.

Interested people are attracted to content, which offers solutions to problems or answers on questions they may have. This content can be offered in various formats, like for example on a Facebook page, as blog entry or in Podcasts. The choice of the format should depend on the preferences of the target group: For example, if they are predominantly travel in the car for work, then they would have the time to listen to Podcasts during their travels.

To be able to send your readers personalized messages, additional content is offered together with the initial download – in exchange for their email address. Since you attract leads this way, the term used for these contents is lead-magnets. These often come in the form of e-books, manuals, checklists or case studies.

Therefore, the start of a Sales Funnel is to “warm up” the interested people. The terms “cold traffic/lead” or “hot traffic/lead” are often mentioned in this context. A cold lead would be someone, who does not know you yet, and who consequently would be relatively skeptical towards you. These people are obviously harder to convince. In the marketing world, experts often say that up to 7 contacts are needed, which explains the reason why it is so important to literally funnel as many interested people into your Sales-Funnel. Contact opportunities can happen on several different platforms or just one platform, which makes an email sequence a very effective tool, since it enables multiple direct recordings of these leads. A warm/hot lead has already had contact with you and is much easier to convince. People will predominantly buy from people they like. Keyword: Added Value.

The more quality you offer your readers, the faster they will turn into fans. People will only buy your book or product, if they have the feeling that they get a high-quality product for their money.

Once the reader is entered into your email-distribution, they will be able to receive your particular content via email. For this, automated email-series / email-sequence are being used. This way you can build up confidence and trust with your new contacts, where the reader expects helpful, suspenseful and useful information in every email. After a while, you will be able to offer your readers your offers for purchase. This will enable you also to gauge their real interest, and whether it is only in cost-free content or if these people are actually interested in becoming potential clients. You will lose a lot of people during this part of the process, if they are not interested in spending any money on your product. This is an important part of the Sales-Funnel, because it separates those, who basically just clog the space for free stuff, from those, who are truly relevant contacts.

There are some very good email marketing tools available, which can help you to create such an automated Sales Cycle (like for example Clickfunnels, which works very simply and without a designer or programmer). Here, you will also be able to download the highest converting landing pages and Funnel, which I use myself for my own leads. It works great! (You may try it yourself with their 14-day Trial free of charge.)

Let Me Show You How Easy It Is To Set Up Sales And Marketing Funnels Inside ClickFunnels

Build Your Own Funnel Step By Step, in 30 Days!

I’m thrilled to announce that the One Funnel Away Challenge is back! Have you been waiting to sign up? Well, the anticipation is over: You can do so now!

This is the challenge I participated in as BETA-User when it launched in October 2018 for the first time (Read my Review HERE). In the training I learned the best strategies for generating new leads and for getting my own sales funnel built and LIVE. All in 30 days!

If you are wondering how you can generate traffic: This is very easily done via Facebook advertising. Read more about it in the next post. More traffic generating strategies are also described in detail in DotCom Secrets, a game-changing book by the ClickFunnels CEO Russel Brunson.