One Funnel Away Challenge Review

Here’s my review of the ClickFunnels’ 30 Day Challenge “One Funnel Away …” (OFA)

Is it worth investing your time and money into then next One Funnel Away Challenge in 2019? News about “the challenge” has reached everywhere. I have personally gone through the One Funnel Away Challenge as Beta-User the first time it was launched. Previously it was named 30 Days Virtual Summit and it began on 15th October, 2018.

Russell Brunson published a book – 

”30 Days – What if you suddenly had no money, no job… what steps would you take to get back on your feet?” 

What steps would they take if they lost everything and only had your knowledge, a computer and internet access? The book reveals the world’s top 30 experts’ action plans on what steps they would take, right from day 1 to day 30, if they lost everything. These 30 experts have won the 2 Comma Club Award = they have made at least a million dollars in just one sale funnel in their business. 

This is great, isn’t it? What actually got me even more interested was the potential of learning how to generate my personal sale funnel to sell my own products (physical or digital products) in the future.

I signed up at once! And so did thousands of entrepreneurs. I hoped I would learn how to actually set up a funnel to promote my own products (to a price I could afford) – something I wanted to learn for years. I took many courses by other people for my online business but I didn’t quite get what steps I should follow to have a website that helps me sell my products online. No matter what I did, it felt like I was missing a piece and I was never able to figure it out myself. Oh the overwhelm I felt! It seemed as if I was given the chance to learn and then left on the way with lots of question marks in my mind.

I was excited to add a reminder to my calendar of the challenge day. A couple of days later I received my book.

The Pre-Challenge Training:

One week before the challenge began, 7 days were devoted to preparing our MINDSET for success. I was really anticipating Steven’s live calls…and I was so eager to listen to his daily lecture of the OFA Challenge! The teaching, coaching and motivation Steven delivered has been very inspiring. During the whole challenge, I’m proud to say that I have only missed one live call (due to family issue) but we received the re-play links so it was no problem to catch up at a later point.

The Training:

  • Pre-Challenge Week – Get to know what you are afraid of, Mindset and self-confidence, Belief in yourself.
  • Week 1: Focusing on product offers – how to create pages in a funnel. “Funnel Hacking”, reviewing, taking notes, model. How to generate products QUICKLY: Public Domains, PLR. Have knowledge on “Hook, Story, Offer,” and offer sequencing.
  • Week 2: Importance of publishing, design/images for your products and resources, the “Epiphany Bridge”, developing your personal, authentic “Origin Story”, generate “Hooks” from the origin of your story.
  • Week 3:  Core funnel strategy,  setting up your ClickFunnels share funnel, setting up the squeez page, setting up the offer page.
  • Week 4: Traffic and promotion

We received homework daily. We received worksheets and notes as well, so we would write down what we have learned in the training every day. The emphasis is on LEARNING before taking ACTION – a philosophy I feel helps you to UNDERSTAND the process and in effect will raise the results you’re able to achieve. To be honest, for me it was a gradual training process. I came into the challenge without a product (I had a few options in mind but I was not yet set 100%). Week 1 was really helpful in that regard, but so was week 2. We learned how to set-up an irresistible offer, and then learned to understand how a sales funnel would help to automate the sales process. This knowledge alone helped me determine what product I want to sell.

In week 3, we received a high converting three-step-funnel template and Russell explained the psychology and sales techniques. Gold nuggets! Full Disclaimer: In order to be able use the funnel, you have to sign up to Clickfunnels. There is a 14 days free trial so you will have enough time to complete the challenge in your free trial period. That’s what I did and I encourage you to do same, just in case you’ll need more time after the challenge is over.

High-Converting 3-Step-Funnel Template

A big takeaway for me was that you have to generate a story for a product/service that will be a solution to a problem people have. You can do so by telling your authetic story that gives hope and a goal of success. The book “30 Days,” assists a lot in this! People share insights about their niches, products or offers, and what resources they used. It is all in the book and you will get a lot of ideas that you can model for yourself. The interesting part is that many of the action steps overlap. People who are successful do a lot of the same things over and over!

Now you might be thinking……..

What if I don’t have my own product to sell?

“It’s not about the product.”

Well, note that the program‘s training is not just meant for people that posses their personal products, or offer a service. As I said above, I was not set on a product yet. Even if you don’t have your own product, the challenge is also designed in way that you can sell someone else product (for example as an affiliate) by creating your own sales funnel. In the training you learn that it is never about the product, but rather about the story. You learn how to create an irresistible offer (this was actually my favorite part – an eye-opener!) and how to drive traffic that converts to basically all kind of products.

Who are the coaches?

In One Funnel Away Challenge Training there were 3 coaches. Russell, Stephen, and Julie each covered differents facets of the training which completely compliment each other. In a nutshell, Russell told the WHAT, Julie digged into the HOW, and Stephen “kicked our butts” and made us WANT to do the work.

First coach was Russell Brunson who is 8 figure marketer and co-founder of ClickFunnels and author of two USA Best Selling Books (DotComSecrets and Expert Secrets). 

Second coach was Julie Stoian. She has also built a six figure freelance business and a million dollar brand business and now she helps in lecturing people on the methods of utilizing sales funnels and digital marketing. 

Steve Larsen was the third coach, he brought in a lot of energy and I really loved his live coaching calls (don’t miss those!). He is also a 7 Figure Entreprener and Sales Funnel Builder and founder of Sales Funnel Broker. Further he has given away 1,000,000 sales funnels to help companies handle the “techie” side of their businesses so they can focus on what they’re good at. Stephens vids and live calls were beyond helpful and encouraging. 

Is the Challenge doable?

“A confused mind never buys.”

As entrepreneur, I frequently get overwhelmed with the things I don’t know how to do. Before I started the One Funnel Away Challenge, I was floating around in a state of overwhelm and lack of clarity as to what I wanted to sell and what funnel I should use. I admit, there is a learning curve involved and you will have to put work in – it’s not an easy challenge, but it is doable, and quite rewarding. 

  1. Clear actionable items every day. 
  2. No time to overthink or get stuck in overwhelm. 
  3. Russell sets the stage with amazing content, and Stephen breaks down every single task. You are able to understand the lessons and be able to take action. Julie helps with the technical aspects, on how to set up your funnel without getting stuck. 

Here’s what I really think about this challenge.

I’m very happy that I didn’t miss this opportunity! Yeah, I know you just rolled your eyes right now… I’m sounding like any other marketer in love with a product and exaggerating it. But it really is that good. Russell, Stephen and Julie are delivering great, engaging content. They are extremely helpful and have a way of simplifying difficult steps and concepts. I have never seen so much value given out (I know, that’s what all the reviews say, but it’s true). I really feel like the coaches genuinely cared about us entrepreneurs who are starting small. This training is definitely worth ten times the amount we paid.

I know more about funnels than I ever did. The challenge was not just on creating funnels but the requirements in designing one for the potential clients, psychology involved in sales, and our role in building a system that is clear and helpful for future customers. The 30 days went by so quickly I can’t believe it. I went into this challenge without a product, service or an offer. While I’m still in the process of developing a product I was able to become clear on how I should develop the product to be able to position it much more effectively. I learned how to create an irresistible offer around my product that will help me to attract the right leads and customers. I’m certain that I have gotten the necessary information needed to start-up off the ground.

Is One Funnel Away Challenge worth investing time and money (100 USD)?

I’ll definitely say YES.

Some people pay up to $25000 to be part of Russell Brunson’s master class. We received direct coaching from him for less than $100. Furthermore, you also get lectures from top coaches Steve Larsen and Julie Stoian. You are receiving coaching from these top professionals for less than $100.

This is what I got for $100:

  • Access to the One Funnel Away Challenge
  • Permanent digital access to the content from the 30Days.com summit – the interviews with 30 entrepreneurs who’ve made 7 figures with a funnel
  • Hard copy book with the content from the summit. To be honest… I did not want the hard cover book. I feel it’s not necessary to force this on me – I prefer to listen to audiobooks. This is my main complaint about the Challenge :)!
  • Walkthroughs of the actual funnels the entrepreneurs used to generate 7 figures
  • Access to a private group with other funnel hackers and all other participants in the challenge

What is required to join One Funnel Away Challenge?

For joining the One Funnel Away challenge you have to invest $100 and $19.95 in the US and $29.95 in other countries for shipping and handling charges to get your 30 Days Dot Com Book.

When is the next One Funnel Away Challenge is going to Start?

The next One Funnel Away Challenge is going to start on the 14th of January, 2019. You can sign up starting January 2nd. If you join One Funnel Away Challenge through my affiliate link then I would like to offer you a few awesome extras:

To sweeten up the Deal, you get a Bunch of Bonuses!

If you sign up via the affiliate link below, you get:

  • A 5-Day Email Sequence to Get New Clients – written by a top copywriter who has worked on high-ticket funnels. 
  • Our Step-by-Step Blueprint that’ll help you to set up your funnel from scratch to finish.
  • And, you also get the Top Secret Cheat Sheet for high-converting headlines.

So here’s what you have to do:

Step One.

Go and register to the One Funnel Away Challenge by Clicking Here on my affiliate link:

Step Two.

Forward your confirmation email to support@funnelclicker.com and our team will send you the info on how to access the bonus material. 

Note: Only participant who use my link will have access to our extra offers. Sorry, no exclusions. It’s advisable to clear your browser cookies before clicking on the URL.



Any Final Words?

Are you ready to learn and grow? Are you ready to make financial freedom your new BFF? Are you ready to funnel your time into sales funnels? Then come along!

If Russell organizes this challenge again – be a part of it. It is worth the money and time.

Here’s some more reviews:

Join Click on the button, sign up and we’ll see you on the inside!


Clickfunnels Vs Shopify: Which Is the Ideal Tool for Your Business In 2019?

Clickfunnels Vs Shopify: Which Is the Ideal Tool for Your Business In 2019?

Clickfunnels Vs. Shopify 2019

So, you taken the bold decision to either take your business online or start a new online business. But now you’ve got your business plan and product, the question of where you want to sell still lingers. You have two giant e-commerce powerhouses to choose from – Clickfunnels and Shopify. However, how do you identify which one is ideal for your business?

If you’ve ran an online search before on this topic, you probably have come across both Shopify and Clickfunnels a few times.

But, here is the catch:

None of either tool have all the answers to your online market problems. They both have areas where they excel and fall short. Although, the ideal platform for your business will largely depend on the kind of business you want to run and the type of products you are looking to sell.

Let’s give you a brief overview of both amazing platforms:


Shopify: The Ultimate Online Store Builder 

If what you have in mind is a fully functional store with lots of products, then you cannot go wrong with Shopify.

Not only will you get a variety of themes to build your website with, but you’ll also get an inventory management system to basically help you manage and organize your payment integration, physical products and exclusive shipping fees from UPS, DHL and USPS.

In summary, you get all the support and help you need to get your online store up and running without having to learn or know any programming language or code. You also have a wonderful Shopify online community to help you out if you run into any technical hitches or need help finding your way around. A simple google search will solve most of the problems you may encounter on Shopify. To add icing to the cake, you’ll also get access to a versatile App Store that is packed with integrations and plugins that can help you further streamline and customize the look, feel and functionality of your Shopify website.


Clickfunnels: The All-In-One Sales Funnel Software

If you have zero idea about selling or marketing a product, then we singlehandedly think you should go for Clickfunnels if you are a newbie when it comes to selling or marketing any kind of product.

Curious to know why? Well…

By default, Clickfunnels comes with an in-built, tested and proven conversion sales funnel. There are a variety of funnels that are suited to sell various kinds of products such as webinars, products, eBooks, courses and services you have to sell or market.

Apart from setting up your own online store to sell your own products and services, you can also manage and operate your automated email and marketing campaigns on Clickfunnels.

Although the stores on Shopify are richer in feature than Clickfunnels, you are still sure to have more than enough to get started with Clickfunnels. Plus, once you go with Clickfunnels, you will not spend another dime on marketing tools again.


Clickfunnels Vs Shopify: Features Comparison

You may have deuced from the overview above that both platforms are suited and built for two very diverse kinds of users. Well, if you did, you are absolutely correct.


Shopify Feature Rundown

Shopify is more suited to professional entrepreneurs that understand how to integrate various marketing tools with their stores, have in-depth knowledge of how to create funnels and turn visitors to customers and only seek a functional and robust platform to enable them build and operate their online store.

Below are the Top 9 Features of Shopify:

1. Online Store Builder: 

Shopify boasts of a wonderful collection of both free and paid themes that you can use to design your online shop. The easy drag-and-drop website builder allows you to set up in a few minutes and lets you tinker with your design and website features. You can pick your own color, text and images to make your website a reflection of your imagination. Also, if you happen to know a thing or two about coding, you can go on to add your own lines of CSS and HTML codes to add to the layout of your online store. You can also create blog posts with the content management system on Shopify and your website will be automatically resized for mobile viewers.

2. Analytics Dashboard: 

Shopify also shows you all the essential data that you need to see. You can have a quick glance of your orders, traffic and sales. Furthermore, owing to Google Analytics integration, you can track where most of your customers are from, what items they visit and how much time they actually spend on your online store. Also, you can see how your products are performing by tracking what’s selling and what’s not and then planning your inventory in like manner.

3. Inventory Management Systems: 

With Shopify, you can always stay on top of your inventory – both old and new. You can add new products, make various versions of them, put up a few great pictures and then assign the number of that particular product you have. Shopify will automatically help you track what’s left, what’s sold and when you need to replenish your stock. You also reserve the right to sell or withhold items even when you have restocked them.

4. Customer Management System:

With Shopify, you can track and see the behavior of every visitor that has patronized your store. In addition, you can create membership sites to help increase the chances of repeat sales and send emails to customers. You may also choose to categorize your customers based on their country, products they buy and how much money they spend in your store. Furthermore, you can organize refunds for your customers too.

5. Sales Channels: 

With Shopify, you can configure and operate stores in various social media platforms like Pinterest, Amazon, Ebay, Facebook or your physical store or formal store website. With this option, customers can browse and buy your products without having to directly visit your Shopify store.

6. Payment Integration: 

Shopify makes your payment gateway as seamless as possible. You can accept payments via Mastercard, Visa, American Express and Discover, in addition to more than 50 other payment gateways including 2Checkout and Paypal. Shopify also gives you the option to offer free shipping and also help you sort out your city and state taxes.

7. Shipping and Delivery: 

Shopify has formed a business relationship with some of the biggest global couriers like USPS, DHL and UPS to offer some of the best shipping fees. To spice things up, their partnership with Oberlo now means that you can buy and sell items to your customers that you don’t even have in your own inventory.

9. App Store: 

Shopify features a variety of plugins and integrations that can help you enhance the layout and functionality of your website. You can always find a tool to help you create landing pages, operate email marketing campaigns, get insight on analytics and so on.

9. Mobile App: 

Shopify is available on both Android and iOS platforms. So, you can track and manage your orders and inventory on the go from your smartphone.


Clickfunnels Feature Rundown

On the other hand, Clickfunnels is perfect for beginners in the world of e-commerce and online selling. Users in this category want more than just an e-commerce website, they want a holistic platform that can also help them set up and manage their sales funnel too.

This is why Clickfunnels offers a myriad of comprehensive tools such as:

1. Ready-made Sales Funnels with lots of Templates: 

Clickfunnels will basically help you market your products to potential customers. Here, you get ‘funnels’ – a set of prepared web pages that is aimed at guiding customers to the final checkout page. There are several funnel options and templates to choose from depending on what you’re selling. You can find already built funnels for digital products, physical products, eBooks, courses, webinars, seminars, memberships and much more. Furthermore, you get templates for opt-in pages, checkout pages, sales pages, and thankyou pages. You basically have to add your own copy and images and your tailormade funnel is ready for use.

2. Website Building Tool –Good Visual Drag and Drop Editor 

If you don’t fancy any of the already made templates, you can opt to use the website building tool to create your own sales funnel from scratch. You can add carts, images, texts, integrate payments, sign-up forms and any other items you want included in your sales funnel.

3. Effective Landing Page Creator

You can create landing pages in a breeze and don’t need to be or hire a web developer. You can duplicate pages and do split testing. 

4. Payment Integrations: 

Clickfunnels allows you to integrate payments into your funnel and you can also receive payments once they are made. You can integrate Stripe, PayPal and several other payment gateways to your funnel.

5. Actionetics: 

This is an automated Clickfunnels toolbar email integration. With Actionetics, you can merge your funnels with your email campaigns to make one comprehensive marketing machine. You can design it in such a way that users can be added to lists of your choice when they either opt in or out of your funnels and the kind of emails they receive. You can also create a list of action based on certain decisions. For instance, if a customer buys a particular product, you can choose to add them to a particular email campaign.

6. CRM System: 

Clickfunnels also has a useful feature that offers you insight into your customer behavior, location, social profile, their order history and so on. You can also put customers in various categories based on their location, order history, amount spent, age and more – this data will come in handy when you want to create a special marketing campaign.

7. Affiliate-Friendly Marketing System: 

This feature is almost unique to Clickfunnels. Here, you can design your own affiliate programs for your services and products. So, other people can help you sell your products with a link you give to the. And every successful sale via that link entitles the person who initiated the sell an agreed upon commission. This allows you create your own team of marketers on terms that are convenient for both you and them.


Clickfunnels Vs. Shopify: Pros and Cons

Here are three pros and cons of Shopify and Clickfunnels based on their respective features and functions.

Shopify Pros

  • Thanks to its amazing inventory management system, Shopify is arguably the best platform to create and sell thousands of products on.
  • You also enjoy some of the best and lowest shipping rates due to their partnership with major couriers like UPS, DHL and USPS.
  • Run and manage your store from the comfort of your mobile phone via the Shopify mobile app.

Shopify Cons

  • Shopify only enables you to sell your products on their platform. The entire marketing process is the sole responsibility of the seller.
  • You would need to rely on and pay for the integration of other tools on Shopify for creating landing pages, email marketing, affiliate programs and so on.
  • You would spend a considerable amount of time in creating your own marketing strategy and sales funnel. Not also forgetting the technical expertise to make it possible.

Shopify Price

Clickfunnels Pros

  • You do not need to be a marketing guru to sell your products or services on Clickfunnels. This will be taken care of by the already prepared and tested marketing tools and funnels.
  • All-In-One-Tool: You do not need to pay for or rely on third-party marketing tools or services because you get a comprehensive CRM system, automation tools and email marketing tools already preinstalled. 
  • In only a few hours you can create or pick a funnel from one of the many existing templates and get started immediately.

Clickfunnels Cons

  • The subscription fee is on the high side
  • Not the best choice if you are going to be selling lots of products online and running a proper online store.
  • Does not have a mobile platform so you cannot work on the go.

Clickfunnels Price


Verdict

Shopify is an ideal choice if you are well versed with marketing and just need a full-time platform to run and operate your store on. Shopify has an unrivalled delivery feature and product management function. Although you would need to know how to set up your own landing pages, run your own email campaigns and automate your business all by yourself.

Conversely, Clickfunnels is the best choice for those who are just starting out in the online store world. You do not need to have any prior experience with marketing to design your funnels and you would also receive all the tools and services that will help you automate and seamlessly run your online store. This also includes a hosting plan to get your online store running.

No Product Yet?

Here are 73+ Niche Ideas to Help You Get Started


What else could interest your readers?

If you are still not sure which niche you would like to get started, you may find many useful suggestions hereafter, which hopefully help you find your niche.

Most importantly, right from the start: Simply begin! An American saying by Reid Hoffman, the founder of LinkedIn, says: „If you are not embarrassed by the first version of your product, you’ve launched too late.“ The trick is literally to begin with step 1 and to follow with step 2, without thinking about step 15 yet. This way, you will learn slowly – as you go along – more and more about the process, how you can market your product and yourself correctly, and over time you will get better and better.

1. Beauty, Make-up and Looks

According to age (i.e. teenager make-up trends)

According to tutorial types (i.e. hairdos or contouring)

According to body part (i.e. beard grooming)

2. Relationships

Phase (i.e. caring for older family members, going through a divorce)

Gender (i.e. dating guide, or single fathers)

Topic (i.e. separation, dealing with difficult teens)

3. Education

Type (i.e. homeschooling, unschooling, vocational or job training, studies)

Occupation (i.e. teacher, college professor, nursery school teacher)

Subject (i.e. art teacher, machine engineering studies)

Problem area (i.e. reading or math lessons)

For parents (i.e. learning how to learn, children with ADHD)

For children (split into several age groups)

4. Business

According to start-ups and businesses

Industry specific (i.e. electronic engineer or hair stylist)

Business positions (i.e. mid-level management or store owner)

Sales or Marketing

5. Parenting and upbringing

According to age or phase (i.e. pregnancy or toddler)

According to parenting problems (i.e. potty training or extremely difficult children)

According to subject (i.e. diaper guide)

6. Food

According to diet (i.e. gluten free or low-carb)

According to food groups or types (i.e. smoothies or wine)

According to lifestyle or circumstances (i.e. meals for toddlers, or cooking for a single person)

According to experience (i.e. restaurant reviews, international foods)

7. Finances

How you can save money (including budgeting)

How to invest money (i.e. stocks, real estate)

How to spend money (i.e. shopping guide, deals or couponing)

How to make money (i.e. selling assets, second job)

8. Fitness

According to sport (i.e. Yoga, cycling, climbing etc.)

According to life stage (i.e. fitness in your 50s)

According to goal (i.e. body building, running a marathon)

9. Health

Medical reports & support groups (i.e. diabetes, neurodermatitis)

Wellness and/or holistic health (i.e. home-spa, wellness hotels)

Specific (i.e. pain management or diabetes)

10. Charities and non-profits

Charities (i.e. clean water worldwide)

Movements and communities (i.e. animal rescues and protection, free hugs)

11. Home and Garden

Décor & Design (i.e. country home or architectural planning)

Home improvements (i.e. renovation, rebuilding, maintenance, DIY)

Size (i.e. downsizing, tiny home or dream homes)

Buying/Selling (and real estate agent)

Outdoor (i.e. gardening or swimming pools)

Interior (i.e. bio-home, cleaning or organizing)

12. Pets

According to animals (i.e. horses or hamsters)

Genre (i.e. veterinarian care or funny pets)

13. Hobby

Specific articles (i.e. model train set building, stamp collecting)

Genre (i.e. crafts, sewing or hunting)

Tip: Every hobby has sub-niches (for example: photography and requisites, or photography and behind the scenes of a photoshoot) 

14. Fashion

According to style (i.e. graphic T-Shirts or bohemian)

According to demographic aspects (i.e. for children, for men, for women over 55 etc.)

According to use (i.e. swimming suits, formal clothing, business clothing)

15. Travel

According to destination (i.e. Disneyworld, international travel or activities in Chicago)

According to travel method (i.e. travelling in a camper van or airports)

According to gender and circumstances (i.e. travelling alone or travelling

with children)

16. Religion (i.e. houses of prayer, scripts)

17. Collection pieces(i.e. antique cars)

18. Self-help (i.e. anonymous alcoholics, Weight Watchers)

19. Safety

According to location or place (i.e. protecting your home or online safety)

According to problem (i.e. preventing identity theft or child safety)

Topic (i.e. owning guns or police)

20. Skills or training

Certifications (i.e. how to get one)

According to test (i.e. preparation for an entry level test, or how to obtain the green card)

How to guides (i.e. how to become a photographer)

21. Games

Development (i.e. how to design games)

According to game (i.e. all Minecraft fanatics)

According to age group (i.e. child safety on playgrounds)

According to device (Nintendo games)

According to genre (i.e. puzzles or fantasy roleplay)

22. Entertainment

According to television shows (i.e. series, game shows)

According to movies (i.e. Star Wars, Pokémon)

According to celebrity (i.e. Madonna, Michael Jackson)

Music (i.e. Rock, Jazz, Metal)

According to event (i.e. concerts, bars in Berlin)

Now you can get started! Now this will get the ball rolling!

Free 5-Days Email Sequence Template for Getting New Clients

The Secret of Email-Marketing

Become a mailing list expert with Our Fill-In-The-Blanks Email Sequence Swipe File (download below)!

Why is it so important to collect email addresses? Because they will allow you to be independent. Since you are able to contact your list directly, which basically means that you can address them without having to use a “middleman”, you’ll be the one in charge when and how you want to communicate with your fans.

The trick with the free eBook: Do’s and Don’ts

Your free eBook has to be absolutely perfect for your target group, where it addresses their problem or interest specifically, so that they absolutely want to have it. The quality is hereby essential! This eBook should be of such high quality that you could easily ask people to pay for it. You won’t be able to convince somebody with a two-page Word document that you will be able to provide them with added value and turn them into a fan. Quite the opposite, that person will be disappointed and most certainly not come back for more. Positively surprise your readers with your free eBook, give them the feeling that you are looking after them and that you are providing them with a good service.

How often do you send an email to your list – and what to say?

Rhythm

You can start your newsletter by sending it either weekly or bi-weekly. What is most important is your consistency. If you decide to send out weekly newsletters, then you should make sure that you do exactly that, preferably on the same day at the same time, so that your readers can adjust to it accordingly. Sooner than later, they will wait for your updates.

So, what are you supposed to say in your first emails?

If you are wondering, what you should be writing in those first newsletters, then I would like to give you a little tip here. You can use this sequence in the beginning, which can be sent to your readers in automated newsletters, or simply download your free email sequence for new clients below.

Non-fiction authors / fiction authors– obviously, the niches can be adjusted accordingly:

  • 1st Email (Email including free eBook)
  • 2nd Email (Introduction email and teaser for upcoming email)
  • 3rd Email (More Value or questionnaire and a hint for a special offer + teaser for upcoming email)
  • 4th Email (More Value or Invitation to your Facebook page, into your ARC Team etc.)
  • 5th Email (Survey and teaser for upcoming email with new product offer)

Which kinds of emails are opened most frequently?

Every day, people are being inundated with emails and newsletters. So, even if you do make it into the inboxes of your target group, this does not mean that they will actually read your email. This requires even more effort. The first thing your reader sees, when they scroll through their incoming emails in their inbox, is the sender and the subject line. As the sender, you could use your first name and then the name of your website (like “Thomas from Dog Training Made Easy” or “Mary @ Babies are my Life”).

However, the subject line is most important. It actually has been discovered that Icons (symbols) are very popular. These include smileys and hearts – in short – everything you can find on your mobile phone in WhatsApp or your texts. People seem to enjoy to receive a red heart (or another icon) as part of a subject line.

Personally, I have discovered that shorter subject lines, even as short as “Thank You” work well. The reader might then wonder what you are thanking them for and become curious enough to open and read your email.

 

The Perfect Email Subject Line to Help Increase Opening Rates

The subject line of every email is essential the most important trigger for readers to open any email. Be short and sweet.

Nowadays, everything is so short-lived, and people have to almost fight the overwhelming flood of information to the point where they prefer to read short sentences on the internet.

If you want to send your subscribers an offer, where you would like to sell your product/book/service, be careful and don’t word the subject line in a “salesy” way. People would immediately sense that you sent them some advertisement and the email-opening-ratio would decrease significantly.

Here are a few statistics related to this subject: 

  • 33% of email recipients only open their emails according to the subject line.
  • 40% of the emails will be opened on a mobile device first – whereby the average smartphone screen can only show a maximum of4-7 words.
  • Emails containing the word “you” in the subject line are opened 5 % less than those without. 
  • Emails containing „free“in the subject line are opened 10 % more than those without.
  • Emails containing „fast“ in the subject line are opened 17 % less than those without.
  • Emails containing „tomorrow“in the subject line are opened 10 % more than those without.
  • Emails containing „meeting“ in the subject line are opened 7 % less than those without.
  • Emails without a subject line are opened 8 % more than with a subject line.
  • Emails with „Fwd:“ in the subject line are opened 17 % less than those without.
  • The email opening rate decreases by 18,7 %, if the word „Newsletter“ is used in the subject line.
  • The email opening rate increases by 61,8 %,if the word „attention“is used in the subject line.
  • The words „Sale“, „New“ or „Video“ significantly increase the opening rates.
  • The words „daily“ or „weekly“ increase the opening rates, whilst „monthly“ decreases them.
  • The Top 5 Subject Linesin a recent study all contained the word „Re:“.
  • Subject lines with maximum 30 charactershave an opening rate above average.
  • Subject line with 3 or more words are opened 15 % less than those containing 1-2 words
  • Personalized subject lines are opened by 22,2 % more.
  • Subject lines which convey urgency and exclusivityincrease the opening rate of emails by 22%.

The 7-Contact-Rule: What it is and how you can utilize it for yourself 

People who like you, will buy things from you – it really is that simple. So, for a long time, you will be offering people added value free of charge, so that they can be convinced that you are an expert in your field, and that they are in good hands with you. This is how you build trust. It is very similar to a car sale: You wouldn’t simply spend your money, unless you took the vehicle for a test drive and made sure that the car fits your needs – and that you can trust the sales guy. Only when your readers actually trust you, they might one day spend their hard-earned cash for one of your products. The 7-contact-rule literally says that a potential client will have had a positive contact (“touch”) with you for at least 7 times (read your blog articles, read your newsletters, watched your video, saw your Facebook ad etc.), before they are inclined to buy something from you.

Some even say that the potential client has to see a product seven times, before they finally decide that they want to buy it. In the end, it comes down to the same thing: Provide your readers with plenty good information, then they will trust and like you.


Important for every email: Clear Call-to-Action

Tell your readers very clearly what you expect them to do. Whether that is an invitation to some sweepstake or contest, or if you would like them to leave you a feedback, or if you want them to subscribe to your newsletter – tell them exactly what you want them to do.

The Teaser

It is also important to send your readers teaser, which means that you tell them what they can expect in your next email and what to look forward to, like for example “in my next email, I will send you a cheat sheet with the 10 best headlines”.

Not out of sight!

Stay in Touch

With all the emails and other activities of your readers, it is important that you won’t let them forget about you and that you remind them of your products and services regularly. Stay in contact, provide them insights into your life and what goes on behind the scenes (readers tend to love these in particular). Entertain them, make their lives better and happier for just a short while in their busy day. You should “show up” at least once every two weeks in your subscriber’s inbox and provide with some update of what has been going on with you.

Where can I get the free file?


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Generating Traffic for your Funnel

Via Facebook

In this post, we will show you how to find new readers with Facebook, how to collect their email addresses, and how to then send these into the Sales-Funnel. It really is very simple, if you follow my guidance and take each step at a time.

In our case, we would like to find many new people on Facebook, who don’t know you yet, turn them into readers/followers, then get them to subscribe to your newsletter, literally funnel them into your Sales-Funnel and finally convince them to buy one of your products.

So, as soon as you have created your perfect Facebook fan page, we can get started.

Provide your readers with added value 

You have finally created your very own author Facebook fan page, including name, profile picture and everything else. Awesome! That wasn’t too hard, was it? Now, we get to the point, where you will learn how to add new people to your Sales-Funnel. You will have to offer them something in exchange. For this added value, your readers are prepared to give you their email address, which is exactly what you are trying to achieve.

Utilize the Sign-Up button

So, how will you get those email addresses of your readers? You can add a button to your newly created Facebook page to link them to your website and to subscribe them to your newsletter. For this, you will select the “Register” button. Here, you simply enter the URL to your landing page or own website, where the people can subscribe, or register, for your newsletter.

 

How to link your Facebook Page with Your Website / Landingpage / the Funnel 

On your website, you need to integrate a Lead-Capture program, which is a service that automatically collects and stores email addresses of your potential readers, and which helps you to send out newsletters. There are plenty of these kinds of services available, and we personally use GetResponse. Using them, you can send out a free eBook automatically as soon as a reader has registered their email address.


Facebook-Ads: Your chance for new readers

First and foremost, people will have to come across your Facebook page. How you get them to do that? By advertising to them. Facebook offers plenty of great advertisement features on its platform. The great thing about that is that you can specifically choose your target group for your ads. This will ensure that your advertisement will only be shown to people, who could be potentially interested for what you have to offer, which means that you will have to pay much less money for the “spread” of your content. Genius!

What does a good Facebook Ad look like?

Let’s look at such Facebook advertisements in detail, and what they should contain for them to work well. This principle applies to almost all social media platforms (i.e. Facebook, Pinterest, Twitter and even email).

1. The Heading

Here, you relate your post to your readers. Use only very few words and avoid paragraphs. The most important rule of all: Focus on the benefits for the readers, not on the features of the product. Avoid words which make it too obvious that you are trying to sell something, because otherwise the Spam radar will go off with most readers. 

2. The Title

This will tell your readers what your post is about or what they can gain from it, if they read it.

3. The Subtitle

Once again, relates to your readers and lets them know what they would miss, if they didn’t read your post, for example: you can tell them more about what they will get if they keep reading.

4. The URL

You have to include the URL. After all, you want to generate traffic to your website. However, you should avoid using bit.ly and similar URL-shortening services.

5. The Picture

Choose an image or photo that will appeal to the readers and tickles their curiosity.

6. Verbs, you could use

try
do it 
you must
discover
let’s go (or let’s get)
take
make it
get going
achieve
gain


Facebook-Ads: This is how much you should spend

Facebook advertisement can be started with very little money: You should start with $5 per day and test things out first. This is enough to advertise one of your posts on your fan page and increase the reach to new people. If this is successful, which means that you have a certain amount of feedback, and if people sign up for your newsletter, you can slowly increase your budget. Marketing one post is fairly simple: Facebook offers to do this directly, as soon as you create the post. But you are also able to apply this to older posts.

Rule of thumb: Wait until you have reached 500 – or if your budget allows it 1000 people, who have seen your post, before you determine the Click-Price (which is the price you will have to pay for every single click).

Address the correct target group!

I have already previously mentioned the target group: You have several options to choose from, who will actually get to see your post or ad. For example, you may select the gender, but also the age group, interests, regions etc. Getting back to our examples: Your target person for your niche “dogs” could be men between 20 and 40 years old, who are interested in dogs. For the “Baby” post, you may opt for female Facebook users only and in the age group of between 27 and 35 years old, who are mainly interested in motherhood, raising children, family and cooking. This will increase your chances that one of these people might find your post compelling to the point where they will sign up for your newsletter. For a fiction novel, you could decide on the following target group: Females, age between 30 and 45 years old, interested in romance novels and fantasy. If you are writing a book about the history of New York City, you could also decide that these people should also live in or near New York City. 

As you can see, you will be able to specifically define your target groups, which will automatically and significantly increase your success rates, whilst you in turn won’t have to spend so much money. Simply genius!

General rule of thumb: A U.S. audience of 100,000 users is perfect, which also provides Facebook with enough people, so that your Click-Price won’t rise too quickly too high.

A step-by-step guide to your first Facebook Ad

Now that you are aware of the various different building blocks of advertisements on Facebook, we will now take a closer look at how you will have to build your ad specifically. It is very simple.

Facebook has three different platforms, or ways to interact with people:

  1. Profile: This is you. Your private person. You won’t be able to start any ads from your private and personal profile.
  2. Groups: Here, people come together and exchange content related to specific topics. As of today, you won’t be able to launch any advertisements from groups.
  3. Pages: If you are releasing a new ad, this advertisement from your page will show up in people’s feeds.

1) So, first of all you need a fan page, if you don’t already have one.

Once you have created your page…

2) Design your advertisement.

 As I have already explained it previously, your Facebook ad should contain the following: The title and your text, which will enable your target person to fall in love with your product and pictures.Post something on your fan page with the previously listed components.

Once you have created your post…

3) Go to your Ads Manager.

On your page, click on the small arrow in the upper right-hand corner. From the drop-down menu, select “Advertising on Facebook” and then follow the obvious links.

4) In your Ads Manager, select the option [engagements] and then [post engagements]. 

Personally, I prefer interactions, because I want to find people, who will like and share my content or my advertisement – since they often sell my products better than I do!

5) Select your target group options.

Here, you can select the gender of the people, who should receive your ad, and also the region where they live, their age, as well as their interests etc.


6) Decide on your budget.

I like to start small, most often with just a couple of dollars per day, until I know what works.

7) Select your running time or when your advertisement should expire 

This will prevent you from spending too much money, if you accidentally forget an ad.


8) Publicize your ad!

It is important that you monitor your Ads Manager after a couple of days to check on the results of your advertisement. The “average” click conversion for products on Facebook is 2%. You should therefore be able to achieve 2 sales per 100 clicks, which will lead from Facebook to Amazon.


Right… now you will be able to test your ad. Has it performed according to the market average? Was it better? Optimize it and let it run again until you have figured out what converts best.

6 Tips to Improve Your Facebook Page Engagement

How to Create Successful Facebook Posts and What Mistakes to Avoid

Once you have created your perfect fan page, you can now start to bring it to life. You might ask yourself now, what you should be posting and how often you should do that.

Add value, add value, add value! People should get excited every time they see information from you. This will make them like and follow your page.

1. KISS – Keep It Simple Stupid

You are possibly thinking: I am an [your profession], so I will have to show on Facebook what I am made of. Therefore, I have to add lots of text. Well, not quite …

Text is important for the algorithm on Facebook, because the platform will search the text for the relevant keywords and deliver the content accordingly – But this does not mean that you should go and write entire books on your page, but that you instead try to pack as much entertaining information you can into the shortest amount of text, which also means that you add empty lines to increase the overall readability.

If possible, your posts should not contain more than 40 – 70 characters. In any case, the text should always be visible in its entirety to prevent people from having to click on “read more”. Believe it or not, but since most readers are actually lazy when it comes to reading, and also because most of them are just scrolling through their feed on a mobile device, shorter posts with content that can be read in mere seconds have higher success rates. In comparison, long text blocks will most likely be scrolled past or maybe just roughly scanned. However, there is one exception: In niche groups, longer posts can sometimes still work, since they are shared amongst the members of this particular niche group.

2.  Inspire! What does your post say about THEM?

Make sure that your posts are sociable. People use Facebook to connect with friends, to learn about the latest news pertaining to them and to socially interact. Spelling mistakes? Who cares? In any case, your posts should never sound like some advertisement. Nowadays, everybody is so easily stressed out due to their daily routines, their work, family or anything else. So, when they go on Facebook, they want to escape from this stress, they want to be entertained, be inspired, and find interesting information. It is therefore very important that your posts are positively written with a positive vibe. People are will comment and share a post if it reflects positively on them – after all, their shared post will appear in their friend’s timeline, so make sure to post something that they would feel happy to present as being a part of.

Between the marketing of your blog entries or other offers, you should always include inspiring and entertaining contents as well. The more variety a fan page has, the better it will work.

3. No White Backgrounds

If you add a picture to your post, picture something/somebody in action perform typically better. Product images with a white background are typical for sales and marketing pages such as Amazon (for example just a rolling pin with a white background). Similar photos on Facebook are immediately associated with some kind of advertisement and the readers scroll past it. However, if your product/object seems to be in action, or you actually use the mentioned rolling pin on a table covered in flour and caked in dough, it is much more likely that you will reach your Facebook fans the way you intended to.

4. Controversial/Fun/Bizarre Posts and Questions

People will interact with your post, 1. if you get their attention by asking their opinion on a topic they are interested in, and 2. if their answer reflects on them in a way that they want / don’t mind the world to know. If your readers feel that you addressed them on a personal level, it which will automatically increase the chances for replies, likes and shares. I saw a question just recently, which generated a literal storm of answers and comments: “My boyfriend just told me that I definitely need to lose a few pounds before the wedding, or I don’t have to show up at all. What do you think about that?” 🙂

5. What about a Link?

Facebook loves Facebook. Facebook doesn’t appreciate it when you lead its users to a different platform (which is, for example, the reason, why YouTube videos don’t have the same reach as videos, which are posted directly on Facebook). As soon as you lead people with a link directly to your blog or website, you will have to pay for additional reach when you are trying to boost your post.

Tip: By the way – Facebook will help you with the integration of your pictures: If you copy a link from somewhere else and then add it in your post, Facebook will automatically add a picture, which can be found on that website. This way, you will be able to delete the link-text and use the space for your own text instead.

6.  Tired of Your Niche?

I know just too well, how tempting it can be to post some super interesting article you just found on your own fan page. After all, you would like your readers to profit from it, too. However, you should always ask yourself with every post, if it actually fits within your individual niche. People have liked your particular page, because you write about dogs or babies. If they suddenly see you post an article about Star Wars or about some garden party, which has nothing to do with your chosen topic, you risk losing readers. Try to combine topics! Post how you watch Star Wars with your dog.

4 Common Mistakes That Kill Your Reach

1.  Too Much Text on Images

Facebook prefers pictures completely without text and will push these before others. Why is that? Facebook basically assumes that pictures and images without text don’t have a marketing value, which means that they don’t think that you are selling something. Facebook will only allow a maximum of 20% text in images. If a picture contains more than 20% text, they will drastically limit the reach of your posts, which include these kinds of pictures and images.

2. Not Enough Pictures

For 80-90% you should post pictures, videos and images. Facebook likes this, and people generally prefer to look at pictures or videos instead of having to read text. If you have a lot to tell, and don’t want to go on video or Facebook-Live then post your texts in split increments. This is important! Multiple short texts, which are posted one after the other, have more chances of being read than one very long text without any breathers in between.

3. Too Much Marketing Bla-Bla

Your posts have to be authentic and they have to address your target group. You will have to speak their language. For most people, if it sounds too much like advertising or marketing posts, their internal Spam alarm will go offand they will just scroll past it.

4. Hashtag-Salad

Don’t use hashtags. These are predominantly used by marketers, who want to increase the organic traffic to their posts. This works perfectly well on Instagram or Twitter, but not on Facebook.

How Often Should You Post on Your Facebook Page for Best Engagement?

What’s more important is the consistency. People liked your page, because they would like to hear from you, and because they are interested in your topic. You should therefore provide them with new content and information regularly. This could be once a day, or three times a week, or even twice a month. This literally depends on the amount of time you have for posting. It leaves a much better impression, if you start with for example one post per week and then increase it after two months to three post a week, because you realize that you are able to do this – which is obviously much better than going down from daily posts to twice a week, because you don’t have the time. It is important that your readers can count on you and that you deliver continuous content. Fortunately, you can plan this very well on Facebook, which enables you to sit down only once a week and Facebook will then take over and release one post per day from you.

Oh, and you should know that the Facebook algorithm is changing all the time. Currently, your posts are only shown to around 30% of people, who liked your page. This means that it is almost impossible to post too much, since Facebook only shows your posts to a fraction of your target group.

What’s the Best Time To Post on Your Facebook Fanpage?

Optimize your Reach with the Correct Time of Day

Once again, think about your target person: When is he/she online? Is he/she working? If this is the case, then they will be most likely online shortly after they got up in the morning, during their lunch break or in the evening. If your target person is a mother, then maybe she is online during late mornings. As soon as you get insight into Facebook statistics, these will help you with your decision, but until then you will literally have to just try it out. Always post at times, when most of your readers are online, because this increases your chances that they will actually see your posts on their timeline. Timing is everything!

One Funnel Away Challenge is Officially Opening

What’s goin’ on everyone? I’m excited to hear that the One Funnel Away Challenge is officially opening again! This is the challenge of change! It’s the one that changed my business. It showed me the best strategies for getting my funnel built and LIVE. And it did it all in 30 days!

In a month, I learned the “how to’s” of building my offer, creating my funnel, and driving traffic to my site.  If you don’t have a product yet, or you don’t know exactly what to offer……that’s ok! This challenge is still for you! Get started on the right financial foot for only 100 US dollars. 

What does this get you? Well, first you’ll get the 30-day book. This book was being sold on eBay for 600 USD….and you get it for 100! This book features the step-by-step instructions of 30 millionaires on how they’d go from zero back to a million bucks in 30 days if they lost it all. There’s lots of variety – with the plans of 30 different people, you’re sure to find something that resonates!

You also get an MP3 player. This MP3 player is loaded with the content of the last challenge so you can listen in advance. You get the workbook, too. And you’ll receive access to the 30-Day Summit, which is filled with exclusive recordings!

100 dollars for 30 days. That’s all it takes to create your own incredible sales funnel (a funnel template that works). This is the best gift you can give yourself.

Take action and make things happen. 

In the past, we’ve seen great interest in this. Last time, nearly 8,000 people signed up. Don’t miss your chance to join before the door closes.

Click on the button to begin. 

Double your Leads with the perfect Fan Page

If you want to be run ads on Facebook, you first need your own page. Most likely, you already have a private Facebook account, but I am now talking about a professional Facebook fan page, which will be your business page.

Everything revolves around them: Your Target-Audience

Before you do anything else, you should intensively focus on and define your target audience. Now, you might ask “What is a target audience?”. Basically, it is a group of people, who you will address, because you think that they could be interested in your work, services or products. A target person is pretty much exactly that, but more defined. Instead of envisioning an entire group you want to reach, you should just focus on one single person. Imagine what your preferred customer would look like, and try to be as detailed as possible. You should definitely write this down and make notes.

  • Give him or her a name, 
  • Write down their age, 
  • What kind of job they may have, 
  • What kind of hobbies they have, and
  • What they dream about in their life.

The more detailed you are, the better! This imaginative person will then become the guide to all of your posts, all of your offers and your communications, which you will literally post just for this “individual” you created. The more detailed you can envision your target person / reader, the more people will be able to identify with this image of that person, and therefore more people will be interested in your product. 

You might think that you cannot base your products on just one person, because you would like to reach everyone out there? I would think about that for a second… If you are addressing everybody out there, you are literally reaching nobody. Believe me, it really is essential and beneficial if you have just one detailed target person in your head. Let’s say, your target person is a female – obviously this won’t mean that no man will ever buy your product. Do you see what I mean?

The guide to your perfect Facebook fan page in just 5 minutes

1 – The difference to your private Facebook account

The most important difference between your Facebook fan page and your private account is that you will be able to receive comprehensive statistics with regards to your visitors, who you will be able to and which you should use. For example, you will have access to information such as the time of day, when you have the most online visitors, so that you can target your posts for this particular time frame. You will also be able to see what age group your visitors fall into and what gender they are, which you can then later utilize in your advertisements to achieve better results overall. In addition to that, you will only be able to launch advertisements from fan pages. I will come back to this topic later.

2 – How to get started

I won’t even get into all the technical details, where which button can be found, because Facebook changes these things all the time. But obviously, it is important to know where you can create your fan page. So, when you are logged into your private Facebook account, in the top right-hand corner you will see a downward pointing arrow. Click on it, and you will either see the option “create page” or can simply go to facebook.com/pages/create. You will then be asked, if you want to create a page for a business or for a public figure.In most cases it is best, if you chose a community page, which basically means a page where you can bring people together, who share the same interests. This is a particularly good idea, because Facebook then knows that you are someone, who is not just after a quick sale and making money, much like most people are with their products, but that you want to offer useful information as well as giving your community some added value. Obviously, Facebook prefers this very much, because this way they will be able to create more income with advertisements with their own partners.

As an author and entrepreneur, who wants to market their own name, click on “create page”, then on “Community or Public Figure”, enter your name and select “Author” or “Entrepreneur”.

3 – Your name is everything

Now, we come to the name for your fan page: Use your own name, if you want to create a brand around your name (for example as author or entrepreneur, where you would market your own name), because the people are supposed to get to know you and remember you and your name.

However, it is important to remember: People won’t search Facebook for your name, if you are not known. They will search for keywords instead and those are the words you should utilize.

Two practical examples:

  1. Is your niche “dogs”, then it would make sense to call your fan page something like “Dog Training Made Easy”.
  2. Is your niche for example “babies”, you could name your community page “Babies are My Life”.

This means that interested people immediately know what your page is about and they will be able to easily find you by simply searching the keywords “dogs” or “babies”. If you already have your own blog, which also runs under your name or where your name is at least part of the blog name, like for example “Marie Muller’s Thought’s”, you will obviously be able to integrate this blog on Facebook, but you should also create the name of the fan page with one or multiple important keywords with regards to your niche topic: “Dog School Peter Parker” or “Babies are My Life – Marie Muller”. Put the keyword(s) mentioned in the title as close to the beginning of the line as it is possible,  because it will rank much higher in Facebook searches (much like in Google), and you will be found much easier.

Here too – think about your target person:What is he/she interested in and what keywords would this individual use in their searches? 

4 – One expressive profile picture

What counts for your name, also applies to your profile picture: For our previously mentioned examples, you should use either a dynamic dog picture or a cute baby photo to immediately appeal to your target groups, which would be dog owners or mothers. These days, people don’t have so much time anymore, so anything popping up in their timeline has to immediately catch their attention for them to click on it and read further.

Common mistake: Too many details in the profile picture

The profile picture is only displayed in a very small circle or square, particularly on mobile phones. It is very important to bear this in mind, when you are choosing your profile picture, which should not contain too many details. For our examples, the images should only contain one dog or one baby, instead of a whole bunch of dogs at the beach or a baby in the midst of its entire family. The simpler the picture is, the better it will work. People want to immediately recognize what a post in their timeline is about, since they don’t have the time to try and decipher a picture full of smaller details. Also, any text in profile pictures is often hard to read and should be eliminated entirely.

Most people use Facebook on their smartphones and mobile devices. This could be a mobile phone or it could be a tablet. Facebook makes it easy for us by automatically optimizing the fan pages for the individual mobile devices that are being used. Great! Be careful and watch out for a few little things: If you are choosing a title picture, which is slam-packed with tiny image details and text information, it is highly likely that not all of it will be displayed on a mobile phone, which will therefore alter the appearance of your fan page negatively, because half of it isn’t shown the way it is supposed to. It is important to decide on a title picture, which is still appealing to your target group and functioning with its outer areas being cut off. You can test this yourself on your own mobile device, just to make sure that all is in order.

5 – The page description: Your elevator pitch

The elevator pitch is a short presentation of your business in a couple of sentences. Imagine you want to impress the boss of some huge company with your idea. He steps into the elevator with you and you only have the time it take to convince him of your idea before he reaches his floor and steps out of that lift. Hence the name elevator pitch. It literally has to contain all the important information in a very short time frame (or text). The same goes for your page description: the description for your fan page should be short and sweet – so, please no novels! In this case, it is the company boss, who is now your target person. Convey in a quick and simple manner what your page is all about.

Use the WHO-WHAT-HOW Script (Who are you, What do you Offer, How will it benefit your Customer). One to two sentences are sufficient to describe in simple words is all you need.

Creativity isn’t necessarily a good thing here, because people should be able to understand your point immediately, so they can decide if your page is of interest for them or not. After all, you only want to attract the readers, who are really interested in your topic.

Continue with: How to Create Successful Facebook Posts

How to Build Your List

Growing your audience  works best by collecting email addresses.

How can you do that?This is very simple: Via an irresistible offer, a sales funnel and email marketing. Traffic? Facebook or solo ads.  This isn’t as difficult as it might sound at first. The email addresses of your readers are particularly important, because they will enable you to become separate from the social media platforms. Should these change any one of their algorithms, you won’t immediately lose all or parts of your fans. You’re no. 1 priority should always be on how to continue building your own strong list.

 Your advantages of having a large list

It has many positive aspects to have a large audience:

  • You immediately have a large number of people available (“traffic that you own”), who you can offer subsequent products to, such as books, products or online courses.
  • Through word-of-mouth recommendations, your list can help you to create a snowball effect, so that more and more people get to hear about your projects. Which is yet another important reason, why your free offer (“The BAIT”) has to be of top quality!
  • In social media, you will quickly gain likes and shares by your readers, which will increase your scope and reach to new customers overall.
  • As Beta testers/readers, your audience can help you early on to get a good idea if your product or offer is heading into the right direction or not.
  • If you sell your products on Amazon, you can legally (!) ask your readers to leave you a customer review on Amazon. Lately, Amazon has become very strict with regards to fake or falsified reviews and feedback, which also includes bought reviews and feedback, as they are now strictly prohibited.

E-Mail Marketing

Isn’t this method outdated by now?

Maybe you are thinking: Email Marketing is an outdated method, isn’t there something else that is more modern? Obviously, there are many different methods available, how someone can market their products, and email marketing is one of them. Hence the reason why it is still used today, because it works. However, it is no longer such a sure-fire success like it was a few years ago, because people get so much Spam and Advertisement nowadays that they often react allergic to emails.

On the other hand, if you provide your readers regularly with a lot of information, entertainment or exclusive special offers – or in a nutshell, if you give them extra value – then this method of email marketing will still work for you.

The No. 1 Magic Word in Sales-Marketing

Complimentary content is the ticket to building your list.

„Free“ is a magic word. It literally has a magic influence on people. No other word is as effective in acquiring the attention of potential new clients than this one. FREE and complimentary content attracts a new audience. For example, on average, free e-Books reach over 40 times higher download rates compared to books, which have to be purchased.

Therefore, if you are offering one of your books as a free download, you will be able to quickly build a much stronger platform, from where you will then be able to later sell and market other products of yours. This is particularly effective for series, where you would offer the first part for free, and where you make the subsequent parts available for purchase, once the people have immersed themselves into the story. Obviously, there will always be plenty of “freeloaders”, but there are also many people out there, who search for a solution, and who appreciate a free product as a sample read – before they then go and buy more products/books/services from you.

This also works for fiction-books. There are so many authors, who have made millions this way. Mark Dawson, a British author of crime novels, gives away three of his books for free. Each one of these books leads into its own series, which contains several books. If you compare series with complimentary starter publications to series, which have to be purchased from the beginning, the cost-free starter publications will push the entire series on average by 66%. Wow!

The conclusion: You should definitely offer your readers complimentary content to bind them to you.

Most common mistake people make

Offering complimentary content of lesser quality

The first thought is often: “What? Am I supposed to give away my best book for free?” – The answer is yes. Even, if this thought feels uncomfortable, you should always choose your BEST work you have created for the complimentary offer. After all, you want your readers to be fascinated by your writing and that they can’t get enough of your work. Even, if you don’t earn a penny with this book, you will definitely make money with everything that follows (your other books / products) in your backend. However, if your free book is of lesser quality, it pretty much defeats the purpose and won’t create any subsequent buyers. Quite the opposite! Some readers might be angry (calling your work “a waste of time!), and will never again download one of your books. You have one chance. Use it.

So, what happens next?

Next, we will talk about creating your Facebook author page and what you should look out for. Subsequently, I will explain to you, why you should link your Facebook page with your website, and I will provide helpful tips and tricks to do so. Then, we will look at the way, how email marketing actually works and why it is so important for you.

Acquiring New Customers with a Sales Funnel

New Customer Acquisition & Generating New Leads 

What is a Funnel?

The majority of surveyed people told us that they achieve only very seldomly leads or actual sales– despite the fact that their website looks really good. What entrepreneurs need is what we call a “Sales Funnel”.

The Funnel: Your Tool for Automated Success

Funnel has the literal meaning of the word and describes the process of making people interested in you, and to then transform these people more and more into fans until they trust you enough to buy your product. Obviously, you won’t convince every single one of your fans to actually purchase something, which explains the reason why this process is being compared to and looks like a funnel. 

Sales-Funnel is a cleverly automated marketing tool, which will help you get interested people to follow you and to turn them into customers.

Funnels are – besides your perfect Facebook fan page, your website or your blog – an essential element of content marketing to turn potentially interested readers into buying customers.

Fun Facts

Recently, 30,000 customers were surveyed, and the results were very interesting…

Those, who had one traditional website and only sold one product, achieved 540% less than those using a Sales-Funnel.

How is this possible?

  1. The sales increased by 140% as soon as a simple “order form bump” was added.
  2. An additional increase of 130% in revenue was recorded when an Upsell was added…
  3. When a down-sell was added, the income increased by an additional 133%…
  4. If all three things were added, revenue increased by overall 540%!

Yes, this literally means that for every $100, which are earned the traditional way via a normal website, the Sales-Funnel will increase the revenue to $640 – and that fully automatically.

What is the problem?

Websites weren’t invented to sell products. Websites were developed to introduce a company and the idea was to present it like for example a brochure would. So, if a sales person in your company hands out limitless brochures or flyers to potential customers in the hope that they will maybe buy something, you would be mad, or not? Well, this is exactly what is happening with your company. You might as well burn the money you are spending on marketing and advertisement. After all, this is pretty much what is happening when you send website visitors to your company website. So, if you want to sell a product or a service to make money, you will need to implement a Sales-Funnel.

This Funnel is literally the secret of the most successful online businesses. A Funnel is a series of steps, which potential clients will go through, and which will turn them into paying customers.

Funnels happen every day around you, even though you may not have noticed it.

How does a Funnel work?

Although every Funnel is individually different, most function according to the same principle:

Did you know that McDonalds pays $1.91 to get a client to use their Drive-Through? So, if they sell you a Burger for $2.09, they only make a profit of $0.18. However, if they also sell you a drink and fries, they are making an additional $1.77, which increases the profit to $1.32. This is 8x more than the original profit from the first sale. That’s quite impressive, or not? This is happening constantly around us, and yet, most entrepreneurs will create their website still like a brochure and try to sell their products or services this way. More often than not, they won’t be able to afford the hosting costs, once they spent all their money on marketing and advertising.

The solution?

If you want to sell products or services online, then you need much more than just a traditional website, and you will have to implement – much like McDonalds does – a Funnel. Instead of a McDonalds Drive-Through, your visitors will come in via a landing page, where you can collect their contact information, which enables you to contact them via their email addresses in the future. Whilst they are visiting your website, you will then be able to sell them other products and services – which is called upsell. This is pretty much how a Funnel works.

Interested people are attracted to content, which offers solutions to problems or answers on questions they may have. This content can be offered in various formats, like for example on a Facebook page, as blog entry or in Podcasts. The choice of the format should depend on the preferences of the target group: For example, if they are predominantly travel in the car for work, then they would have the time to listen to Podcasts during their travels.

To be able to send your readers personalized messages, additional content is offered together with the initial download – in exchange for their email address. Since you attract leads this way, the term used for these contents is lead-magnets. These often come in the form of e-books, manuals, checklists or case studies.

Therefore, the start of a Sales Funnel is to “warm up” the interested people. The terms “cold traffic/lead” or “hot traffic/lead” are often mentioned in this context. A cold lead would be someone, who does not know you yet, and who consequently would be relatively skeptical towards you. These people are obviously harder to convince. In the marketing world, experts often say that up to 7 contacts are needed, which explains the reason why it is so important to literally funnel as many interested people into your Sales-Funnel. Contact opportunities can happen on several different platforms or just one platform, which makes an email sequence a very effective tool, since it enables multiple direct recordings of these leads. A warm/hot lead has already had contact with you and is much easier to convince. People will predominantly buy from people they like. Keyword: Added Value.

The more quality you offer your readers, the faster they will turn into fans. People will only buy your book or product, if they have the feeling that they get a high-quality product for their money.

Once the reader is entered into your email-distribution, they will be able to receive your particular content via email. For this, automated email-series / email-sequence are being used. This way you can build up confidence and trust with your new contacts, where the reader expects helpful, suspenseful and useful information in every email. After a while, you will be able to offer your readers your offers for purchase. This will enable you also to gauge their real interest, and whether it is only in cost-free content or if these people are actually interested in becoming potential clients. You will lose a lot of people during this part of the process, if they are not interested in spending any money on your product. This is an important part of the Sales-Funnel, because it separates those, who basically just clog the space for free stuff, from those, who are truly relevant contacts.

There are some very good email marketing tools available, which can help you to create such an automated Sales Cycle (like for example Clickfunnels, which works very simply and without a designer or programmer). Here, you will also be able to download the highest converting landing pages and Funnel, which I use myself for my own leads. It works great! (You may try it yourself with their 14-day Trial free of charge.)

Let Me Show You How Easy It Is To Set Up Sales And Marketing Funnels Inside ClickFunnels

If you are wondering how you can generate traffic: This is very easily done via Facebook advertising. Read more about it in the next post.