How to Boost Open-Rates In Your Emails

How to Leverage the Power of Email Marketing to Boost Your Business

The fact that email is one of the oldest digital marketing tools yet still loved by many simply means that you cannot overlook it. 

Since the advent of the internet, many tools have come and gone but email still endures. As a digital marketing tool, it remains one of the most reliable lead converters. It may have ceded its top position to social media marketing, but still ranks among the top 5 digital marketing tools. 

The versatility of the email means that you can easily customize it to drop deep into the hearts of potential leads and charm them. Of course, the traditional plain text email messages can’t charm that much. What charms most potential leads is the combination of great copywriting skills with multimedia aesthetics to deliver a package that is consumable right within the inbox. Convenience is the key. The sophistication of modern email tools means that a sales funnel can be delivered right within the inbox instead of just a clickable link. Convenience is a way of minimizing customers’ pain points and thus making them more likely to achieve your targets.  

So, what is Email Open Rate?

Simply put, an email open rate refers to the rate at which your email is opened compared to your sent emails in a given campaign. 

What Makes Email Open Rate Such Important to Your Marketing Campaign?

Without your email being opened, your message hasn’t been delivered… even though it rests within your lead’s inbox. 

Why can a person not open an email? Well, putting non-discriminatory factors aside (that is, those factors that don’t affect just a particular sender), what will make an email not be opened is simply the subject title.

If the subject title is not such attractive, not unique, and not a one that raises curiosity… then no one on a busy schedule would bother opening it. 

A subject title is not so different from that one on a tender envelope. If the envelope is not opened, then, the message is simply not read, even though the subject title gives a clue to the nature of the message. 

In normal ads, we do have the impression rate (CPI), Click-through rate (CTR), and Conversion Rate (CR). All of these are important. When it comes to an email, reading the subject title without clicking it to open the message is equivalent to having an impression of it. While an impression is important in website ads, it is not such important to an email since the subject title is very short and may not carry such a powerful impression as an Ad. 

An open rate is the equivalent of CTR in a normal website Ad. This is the only assurance that someone has accessed the message. It may not be a guarantee that someone has read it, but, it is a step ahead with greater potential. 

It is the open rate that distinguishes a potential lead from an ordinary email holder. One only becomes a potential lead after clicking on the subject title to get exposed to the message. The email message is equivalent to the landing page on a website. And just like a landing page, reading the email message may not guarantee an automatic or immediate purchase. A buy decision, if ever made, may take some time.

As you can see, it is an open rate that ushers in the opportunity for a reader to access the sales funnel. Without this opportunity, then, the chances of making a sale via email equate to nil. Such important!

The 4 Powerful Steps to Widen Your Emails’ Open Rate 

We’ve seen the importance of Open Rate in an email campaign. The higher the open rate the greater are the chances of a higher conversion rate. Thus, to increase the opportunity of making more sales, or achieving your target, then, it goes without saying that you must widen the opportunity for higher open rates. 

The following are the 4 most powerful steps you can take to widen your email’s open rate:

1. Craft a Compellingly Personalized Subject Title

An active email address receives several dozens of unsolicited emails a day. This can be overwhelming. Hence, it is common for one to quickly glance over the subject title to decide which mail to click on and which one to ignore.

With plenty of spam mails entering the inbox, it means more work done by the eyes and thus a more acute need to focus only on interesting subject titles. 

Thus, to attract interest to the already worn-out eyesight, it is important to craft a compelling subject title. The subject title should be such attractive to draw attention and too compelling to be ignored. This is where copywriting skills must be heavily invested. 

Luckily, we do have Funnel Scripts! Funnel Scripts is an awesome tool that enables you to create different samples of the subject title so that you can split test them to find the best.

To make sure that your potential lead heeds your call, personalize your subject title. Personalization increases the reader’s responsibility to take action. One of the best ways to personalize the title is to include your customer’s name. Of course, calling out “Hello” on a busy street will attract less of the desired attention than calling out “Hello, Paul!” Paul will feel personally responsible to respond to “Hello, Paul!” than just “Hello”. More likely, Paul will ignore a call that is not associated with his name. The same is the case with the subject title.

In this personalization endeavor, the Funnels Tool makes it even better by enabling personalization by use of the mail merge tag. 

2. Find out the Most Impactful Delivery Time

One characteristic that defines humans is that they have certain common habits. The fact that we almost naturally sleep at the same time and almost naturally wake up at the same time tells a lot. Furthermore, the fact that a normal work schedule begins, breaks, and ends nearly at the same time adds more certainty to human habits. While not all humans obey this habit, a significant majority does.

And while there is no one-size-fits-all when it comes delivery timing, the rule of thumb when it comes to optimization is that you schedule your email delivery time to match that time that it will be exposed to the greatest number of people.  

A recent study carried out by CoSchedule indicates that the most optimal weekdays to send emails are Tuesdays, Wednesdays, and Thursdays. Tuesday ranks highest among the three weekdays.  

Yet, according to the same study, the best times to deliver the email on these weekdays are:

  • 6 a.m. – this is the most popular early morning time since most people check their emails immediately before or while taking breakfast. 
  • 10 a.m. – this is the most popular midmorning time since most people are having a short mid-morning break (tea break) from work or study. As such, they can easily pop into their email boxes to get updated with the latest communication before returning to work/study desks. 
  • 1 p.m. – 2 p.m. – for the very same reason as 10 a.m. except that lunch break is much longer than tea break.
  • 8 p.m. – midnight – this is the most popular evening time because people have plenty of time to relax before retiring to bed. They can use this time to have a detailed examination of the inbox. 

On the overall, 8 pm-midnight is considered the most ideal time to send emails.

It can be quite tiring and sometimes easy to forget when manually scheduling yourself to send emails at these times. Luckily, Actionetics makes this work so easy. 

With Actionetics, you simply schedule your email campaigns in advance and the delivery will be automatically triggered on time… without your presence.

All you need to do is to:

  1. Log in to your ClickFunnels Account
  2. Go to Actionetics
  3. Click on ‘Broadcasts
  4. Create your Email
  5. Schedule your delivery time
  6. Save your automated Schedule

As simple as 1, 2, 3…!

3. Create a Lean and Fit Email-List

Just as weeding a garden makes healthy plants, you need to weed out unwanted contacts on your email list. Carry out a thorough audit to get rid of perpetually unresponsive contacts. These include:

  • Those who do not bother to respond
  • Those that frequently bounce back your emails
  • Those who persistently refuse to open your emails 

These are weeds and deadwood that starve your desired contacts off deserved attention. Being fat doesn’t necessarily mean being healthy. Same wise, an obese list doesn’t necessarily mean better campaign returns. 

To make your list not only lean but also fit, you need to segment it. Just as you segment your fitness workout into aerobic, anaerobic, muscle-gain, weight loss, mobility, relaxation, etc, and just as you target specific parts of the body such as cardio, abs, back, shoulders, neck, chest, arms, legs, etc, you need to segment your email list for a targeted campaign that is specific to a target group, e.g. doctors, lawyers, retailers, etc.

Actionetics helps you do this in the most fantastic of ways. All you need to do is to:

  1. Log in to your ClickFunnels Account
  2. Go to Actionetics
  3. Click on ‘Broadcasts
  4. Select ‘Email List’
  5. Add New List
  6. Name your Email List
  7. Add Group Tag
  8. Click on ‘Create New List’
  9. Add Contacts….

And that is it!

Employing the power of tags

Take advantage of tags to hyper-target your messages for a more personalized email campaign. 

All you need to do is to:

  1. Log in to your ClickFunnels Account
  2. Go to your funnel
  3. Select the page you want to integrate with Actionetics
  4. Go to Settings
  5. Select Integrations
  6. Choose Actionetics as an Integration
  7. Click on Add Tag
  8. Add your preferred tag

That’s all!

With the tag set to a contact, you can easily use it to activate an Action Funnel.

4. Reactivate Dormant Relationships through Follow-Up- and Reminder-Emails

Most of the time, all you need to reactivate a dormant relationship is to shout out your presence. Follow-up and reminder emails do this perfectly. Make sure you obey the first three rules above when crafting a follow-up or reminder email.

With Actionetics, you can achieve this by use of Action Funnels created in step (3) above. All you need to do is to:

  1. Log in to your ClickFunnels Account
  2. Go to Actionetics 
  3. Select ‘Action Funnel
  4. Create a Custom Group
  5. Choose ‘Email Step’
  6. Choose ‘Never Opened Email Step’
  7. Choose the email step you want as a trigger. 

Actionetics makes it easy!

The great thing is that, with Actionetics, you can set multiple rules to trigger your action steps. Once set, you can save them for future action.

Make it Happen!

Take a walk using these 4 steps into the successful world of email marketing. It all begins with daring to make the first step and the rest will be within your reach.

Get my 5-Day Email Sequence to Get New Clients – written by a top copywriter who has worked on high-ticket funnels. 

Build Your Own Funnel Step By Step, in 30 Days!

This is the challenge I participated in as BETA-User when it launched in October for the first time (Read my Review HERE). In the training I learned the best strategies for generating new leads and for getting my own sales funnel built and LIVE. All in 30 days!

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