How to Boost Open-Rates In Your Emails

How to Leverage the Power of Email Marketing to Boost Your Business

The fact that email is one of the oldest digital marketing tools yet still loved by many simply means that you cannot overlook it. 

Since the advent of the internet, many tools have come and gone but email still endures. As a digital marketing tool, it remains one of the most reliable lead converters. It may have ceded its top position to social media marketing, but still ranks among the top 5 digital marketing tools. 

The versatility of the email means that you can easily customize it to drop deep into the hearts of potential leads and charm them. Of course, the traditional plain text email messages can’t charm that much. What charms most potential leads is the combination of great copywriting skills with multimedia aesthetics to deliver a package that is consumable right within the inbox. Convenience is the key. The sophistication of modern email tools means that a sales funnel can be delivered right within the inbox instead of just a clickable link. Convenience is a way of minimizing customers’ pain points and thus making them more likely to achieve your targets.  

So, what is Email Open Rate?

Simply put, an email open rate refers to the rate at which your email is opened compared to your sent emails in a given campaign. 

What Makes Email Open Rate Such Important to Your Marketing Campaign?

Without your email being opened, your message hasn’t been delivered… even though it rests within your lead’s inbox. 

Why can a person not open an email? Well, putting non-discriminatory factors aside (that is, those factors that don’t affect just a particular sender), what will make an email not be opened is simply the subject title.

If the subject title is not such attractive, not unique, and not a one that raises curiosity… then no one on a busy schedule would bother opening it. 

A subject title is not so different from that one on a tender envelope. If the envelope is not opened, then, the message is simply not read, even though the subject title gives a clue to the nature of the message. 

In normal ads, we do have the impression rate (CPI), Click-through rate (CTR), and Conversion Rate (CR). All of these are important. When it comes to an email, reading the subject title without clicking it to open the message is equivalent to having an impression of it. While an impression is important in website ads, it is not such important to an email since the subject title is very short and may not carry such a powerful impression as an Ad. 

An open rate is the equivalent of CTR in a normal website Ad. This is the only assurance that someone has accessed the message. It may not be a guarantee that someone has read it, but, it is a step ahead with greater potential. 

It is the open rate that distinguishes a potential lead from an ordinary email holder. One only becomes a potential lead after clicking on the subject title to get exposed to the message. The email message is equivalent to the landing page on a website. And just like a landing page, reading the email message may not guarantee an automatic or immediate purchase. A buy decision, if ever made, may take some time.

As you can see, it is an open rate that ushers in the opportunity for a reader to access the sales funnel. Without this opportunity, then, the chances of making a sale via email equate to nil. Such important!

The 4 Powerful Steps to Widen Your Emails’ Open Rate 

We’ve seen the importance of Open Rate in an email campaign. The higher the open rate the greater are the chances of a higher conversion rate. Thus, to increase the opportunity of making more sales, or achieving your target, then, it goes without saying that you must widen the opportunity for higher open rates. 

The following are the 4 most powerful steps you can take to widen your email’s open rate:

1. Craft a Compellingly Personalized Subject Title

An active email address receives several dozens of unsolicited emails a day. This can be overwhelming. Hence, it is common for one to quickly glance over the subject title to decide which mail to click on and which one to ignore.

With plenty of spam mails entering the inbox, it means more work done by the eyes and thus a more acute need to focus only on interesting subject titles. 

Thus, to attract interest to the already worn-out eyesight, it is important to craft a compelling subject title. The subject title should be such attractive to draw attention and too compelling to be ignored. This is where copywriting skills must be heavily invested. 

Luckily, we do have Funnel Scripts! Funnel Scripts is an awesome tool that enables you to create different samples of the subject title so that you can split test them to find the best.

To make sure that your potential lead heeds your call, personalize your subject title. Personalization increases the reader’s responsibility to take action. One of the best ways to personalize the title is to include your customer’s name. Of course, calling out “Hello” on a busy street will attract less of the desired attention than calling out “Hello, Paul!” Paul will feel personally responsible to respond to “Hello, Paul!” than just “Hello”. More likely, Paul will ignore a call that is not associated with his name. The same is the case with the subject title.

In this personalization endeavor, the Funnels Tool makes it even better by enabling personalization by use of the mail merge tag. 

2. Find out the Most Impactful Delivery Time

One characteristic that defines humans is that they have certain common habits. The fact that we almost naturally sleep at the same time and almost naturally wake up at the same time tells a lot. Furthermore, the fact that a normal work schedule begins, breaks, and ends nearly at the same time adds more certainty to human habits. While not all humans obey this habit, a significant majority does.

And while there is no one-size-fits-all when it comes delivery timing, the rule of thumb when it comes to optimization is that you schedule your email delivery time to match that time that it will be exposed to the greatest number of people.  

A recent study carried out by CoSchedule indicates that the most optimal weekdays to send emails are Tuesdays, Wednesdays, and Thursdays. Tuesday ranks highest among the three weekdays.  

Yet, according to the same study, the best times to deliver the email on these weekdays are:

  • 6 a.m. – this is the most popular early morning time since most people check their emails immediately before or while taking breakfast. 
  • 10 a.m. – this is the most popular midmorning time since most people are having a short mid-morning break (tea break) from work or study. As such, they can easily pop into their email boxes to get updated with the latest communication before returning to work/study desks. 
  • 1 p.m. – 2 p.m. – for the very same reason as 10 a.m. except that lunch break is much longer than tea break.
  • 8 p.m. – midnight – this is the most popular evening time because people have plenty of time to relax before retiring to bed. They can use this time to have a detailed examination of the inbox. 

On the overall, 8 pm-midnight is considered the most ideal time to send emails.

It can be quite tiring and sometimes easy to forget when manually scheduling yourself to send emails at these times. Luckily, Actionetics makes this work so easy. 

With Actionetics, you simply schedule your email campaigns in advance and the delivery will be automatically triggered on time… without your presence.

All you need to do is to:

  1. Log in to your ClickFunnels Account
  2. Go to Actionetics
  3. Click on ‘Broadcasts
  4. Create your Email
  5. Schedule your delivery time
  6. Save your automated Schedule

As simple as 1, 2, 3…!

3. Create a Lean and Fit Email-List

Just as weeding a garden makes healthy plants, you need to weed out unwanted contacts on your email list. Carry out a thorough audit to get rid of perpetually unresponsive contacts. These include:

  • Those who do not bother to respond
  • Those that frequently bounce back your emails
  • Those who persistently refuse to open your emails 

These are weeds and deadwood that starve your desired contacts off deserved attention. Being fat doesn’t necessarily mean being healthy. Same wise, an obese list doesn’t necessarily mean better campaign returns. 

To make your list not only lean but also fit, you need to segment it. Just as you segment your fitness workout into aerobic, anaerobic, muscle-gain, weight loss, mobility, relaxation, etc, and just as you target specific parts of the body such as cardio, abs, back, shoulders, neck, chest, arms, legs, etc, you need to segment your email list for a targeted campaign that is specific to a target group, e.g. doctors, lawyers, retailers, etc.

Actionetics helps you do this in the most fantastic of ways. All you need to do is to:

  1. Log in to your ClickFunnels Account
  2. Go to Actionetics
  3. Click on ‘Broadcasts
  4. Select ‘Email List’
  5. Add New List
  6. Name your Email List
  7. Add Group Tag
  8. Click on ‘Create New List’
  9. Add Contacts….

And that is it!

Employing the power of tags

Take advantage of tags to hyper-target your messages for a more personalized email campaign. 

All you need to do is to:

  1. Log in to your ClickFunnels Account
  2. Go to your funnel
  3. Select the page you want to integrate with Actionetics
  4. Go to Settings
  5. Select Integrations
  6. Choose Actionetics as an Integration
  7. Click on Add Tag
  8. Add your preferred tag

That’s all!

With the tag set to a contact, you can easily use it to activate an Action Funnel.

4. Reactivate Dormant Relationships through Follow-Up- and Reminder-Emails

Most of the time, all you need to reactivate a dormant relationship is to shout out your presence. Follow-up and reminder emails do this perfectly. Make sure you obey the first three rules above when crafting a follow-up or reminder email.

With Actionetics, you can achieve this by use of Action Funnels created in step (3) above. All you need to do is to:

  1. Log in to your ClickFunnels Account
  2. Go to Actionetics 
  3. Select ‘Action Funnel
  4. Create a Custom Group
  5. Choose ‘Email Step’
  6. Choose ‘Never Opened Email Step’
  7. Choose the email step you want as a trigger. 

Actionetics makes it easy!

The great thing is that, with Actionetics, you can set multiple rules to trigger your action steps. Once set, you can save them for future action.

Make it Happen!

Take a walk using these 4 steps into the successful world of email marketing. It all begins with daring to make the first step and the rest will be within your reach.

Get my 5-Day Email Sequence to Get New Clients – written by a top copywriter who has worked on high-ticket funnels. 

Build Your Own Funnel Step By Step, in 30 Days!

This is the challenge I participated in as BETA-User when it launched in October for the first time (Read my Review HERE). In the training I learned the best strategies for generating new leads and for getting my own sales funnel built and LIVE. All in 30 days!

How to Drive Traffic to your Sales Funnel

6 Great Tips on How to Use Social Media to Generate Customers for Your New Sales Funnel

There is no doubt that Social Media is the most powerful magnet ever invented when it comes to capturing leads. 

Why not take advantage of this gigantic machine? It would be crazy if you do not. 

Yet, this craziness is common. Many brands managers fail to take advantage of social media marketing simply because they lack the know-how. Some of them are old-school diehards who are scared of transitioning. 

The good thing is that social media is the easiest tool to use when it comes to capturing and nurturing leads. 

Furthermore, with ClickFunnels, you need not be scared. With ClickFunnels as your partner, the transitional journey becomes a painless hassle-free success. 

While you think about how we can be part of your journey, we present you with 6 Great Tips on How to Use Social Media to Drive Traffic to Your New Sales Funnel.

They are as easy as 123 plus 456:

1.   Sweeten Your Deal

Social media is a fertile fishing ground. Your sales funnel is the fishing net. 

Like every other experienced fisherman, very few fish would willingly enter the net. 

Thus, you need to OFFER A BAIT!

Yet, humans are not like fish. They have advanced intelligence. Unlike a fish trapped into a net with no option of escape, humans have absolute freedom. 

Thus, the bait can only be an enticement to a sweeter deal

One important quality of a bait is that it has to be a sweet, sweet surprise. For example, Free Plus Shipping! on every purchase. 

A sweet deal is not only a one that makes them feel good but also relieves their pain points while enabling them to achieve their goals.

The big benefit of social media is that those who taste the sweetness are more inclined to share it with others and thus spread the bait… and hence romp in more potential leads. 

Thus, with social media, every potential lead is also a potential bait. This is the viral power of social media.  

Make the sweet deal go viral. 

Identify their pain points and offer instant relief

We know how pricking pain is and how urgent it needs to be addressed.  Most people hardly go to hospitals until the pain of not going there supersedes the pain of going there. 

The same applies to marketing and eCommerce. When you identify a people’s pain points, win their confidence. And when you go a step further to remedy it, you become their revered nurse. 

Seek out their pain points. Like a doctor carrying out diagnosis, review their responses to your posts. Ask questions. Engage them in deep conversation to reach the depth of their pain. Only then can you shout Eureka!

Pain relief is obviously not their ultimate end. What they want to do once freed from pain is the ultimate end. This is their goal. Pain relief is only an immediate objective. 

Seek out their goal. 

Align your offer with their goals

Once you have identified your leads’ pain points and found out their goals, you can now formulate a solution. 

Package this solution into an offer.

Attach a sweet bait to this offer such that it will sound too irrational not to take it up. 

Create a Landing Page

As baited fish lands on a net so are baited leads on a landing page. 

And like an inescapable net, make your landing page be a point-of-no-return.

Let there be no reason whatsoever that would dissuade a lead from digging deep into the sales funnel. 

Keep off distractions so that the leads can see through the throat of the funnel to the sweeter world that awaits them. 

Make the funnel attractive, enticing, and compelling. 

To achieve this:

  • Make sure that the aesthetics are appealing to attract attention
  • Make the bait so enticing and strategically position it to bring focus to the bigger prize at the end of the sales funnel
  • Answer the lead’s psychological question; “what is it in it for me?” in glowing terms – glorify the advantages, benefits, and… prestige! Let them not just imagine it but also feel it.
  • Package your communication in a seductive yet subtle way – push them to think with their emotions rather than logic. 
  • Push your Call to Action in the most compelling manner of urgency 

2.   Share Out the Honey

Let your content be as sweet and succulent as dripping honey. Only then can your fan base be compellingly inspired to share out their experiences. 

They say content is king. I say content is honey! Brew it to the most optimal sweetness. Let those who lick it forget their pain… at least for a moment, and get fully absorbed in its sheer goodness.

Like the crafty skills of a dedicated bee in blending various types of nectar… hone your copywriting skills in blending powerfully emotive and captivating punch lines into an outstanding blog post. 

Like a fisherman dropping a baited line into the water, Share your posts on social media. The post will net the leads and fetch them to your sales funnel. 

But, remember, scarcity makes it sweeter. Don’t overwhelm your audience with excessive honey drips. That will spoil their taste buds. Make sure that they keep on receiving the dose, but don’t overwhelm them. Don’t give them too many posts. Just a few enough to make them desperately yearn for the next dose.  Don’t overkill them. You still need them tomorrow. One or two posts a day is sufficient.

Another way to increase scarcity is to break the trend. Break the norm. Don’t make your posts so predictable. Predictability is the shortest way to boredom. You could have a predictable time frame but don’t ever have predictable content. Surprise your audience with refreshingly unique content.  

Increase Your Social Media Levers

The big advantage of social media is that there are many networks with nearly identical ways of posting. Consider each network as a lever. The more levers you have, the easier it is to lift heavy leads. 

Social media sharing tools have made it much easy to place content on different social media network. While share buttons and automated sharing tools make it nearly effortless to share your content, guard against becoming an obnoxious nuisance. Be careful about what you share and where you share it. Otherwise, you may end up repelling potential leads instead of attracting them. 

Be conscious of the uniqueness of each social media network and the kind of audience each attracts. Furthermore, each social media network is like a wide ocean. You have to decide in advance your port of destination, otherwise, there is no journey. Thus, even with a particular social media network, targeting a specific audience yields higher returns… and like a predetermined port of destination, you easily achieve your goals. 

3.   Build Group Solidarity

Whenever there is a group established for a common purpose, solidarity gets enhanced. There is no doubt about the effect of solidarity in building loyalty. 

Unlike creating a group in the traditional face-to-face encounters, building a group on social media is much easier. 

Having a social media page is ideal and a must for marketing. But, there are certain features that groups have that a social media page lacks. 

While a social media page grants you absolute control in terms of being in charge of the narrative, groups do not. This is not a disadvantage but the very nature of a group discussion.  However, you can still be in charge of the narrative by offering thought-leadership and providing content and perspectives that stand out from the crowd. Like a politician in a democracy who cannot decide how people vote but can inspire them to vote in a certain way, you cannot decide how your group members will respond to your content. But, you can still inspire them to respond in a certain desired way. 

The social media group features many advantages over the social media page. However, the following two stand out from the rest: 

  • Group-wide notifications
  • Community feature

Group-Wide Notifications

Whenever you post in a group, all members of your group will be notified. This is a better way than relying on your audience to voluntarily share your post. 

One thing that you have to take note is that the Facebook algorithm limits the spread of your page’s posts. This is pretty obvious from the advertisement point of view. Facebook cannot negate the need for its Ads revenue by allowing you unlimited reach.  This is not the case with the group. 

Thus, to increase the reach of your post to your group, all you need to do is to find ways to expand your group.

Community Feature

The biggest advantage of a social media group over a social media page is the ability to create a community. 

Groups give you an opportunity to establish a community around your brand. Based on the reactions of your community to your post and the nature of posts that group members make, you will be able to gauge their interests, sentiments, joys and pain points. You will also be able to uncover their goals and what really inspires them. 

All this information will help you to craft the most befitting buyer persona to your product or brand. With the buyer persona in mind, you will be able to refine and fine-tune your brand strategies to be more targeted and precise. 

In turn, these strategies will help you to improve on your incentives, repositioning your sales funnel and even smoothening out the friction on the flow into the sales funnel. Eventually, you will be able to improve on your lead conversion rate. 

The other not often mentioned benefit of the community is that you can be able to find brand ambassadors within the community whom you can use to further your brand image and reach.

4.   Bait their Focus on Your Big Deal 

With more than a billion members, the content of prominent social media networks such as Facebook and Twitter flows like a river. And just like a river, unless there is an extra-ordinary item floating on it, you won’t be conscious of every wave in its flow. 

The same is the case with posts on social media. It is hard to recognize one particular post among so many streaming posts unless it carries something extra-ordinary. Like all posts, the most prominent text is the HEADLINE! If the headline doesn’t look extraordinary, then, your post won’t attract attention and scrutiny.  

If you desire your post to act as a bait for leads to your sales funnel, then, you have to make its headline capture attention in the most striking of ways.  

Split-Testing your Headlines

To make it a perfect bait, you have to split test the headline to be assured of its impact. Only then can you drop it into this river that is the social media flow of posts. 

Employ copywriting tricks to derive different headlines of the same post to a split test. Remember, personalization rather than generalization works best on social media posts. For example, “Get YourFree Sample” is likely going to attract more attention than “Get A Free Sample”.  

Another important traffic rule is that – What attracts more attention drives more traffic. As such “Get Your Free Sample” will potentially attract more traffic to your sales funnel. Why? This is because it is personalized rather than generalized. Personalization subtly imposes responsibility on the reader to act. 

Well, I have theorized this rule of thumb, put to a split test to prove it. 

Figures don’t lie?

Mmmh, which of these two statements will draw much of your attention?

  • This sales funnel is going to convert more leads into sales
  • This sales funnel is going to convert 70% more leads into sales 

Numbers not only help to bring specificity but also helps to capture the imagination. What captures more imagination attracts more attention. And what attracts more attention is likely going to lead into action.

Even if figures have not been verified, people tend to trust the statement incorporating them than that which doesn’t. Of course, you shouldn’t use the figures in a non-factual manner.

Use figures for so long as they are verifiable and justifiable. Wild and exaggerated lies can demolish your reputation much bolder than a hammer can do… worse of it if they are in figures.

5. Romp in Your Social Snippets 

Social snippets are the identikits of your posts to the Search Engines and Social Media Networks. 

Typical information captured by social snippets includes your post title, post’s URL, meta description, and the main post image. Without these, no one can relate your post on social media with your blog. 

Thus, without social snippets, your bait will be dull and unattractive. Besides this, it will have less potential to capture potential leads and fetch them into your sales funnel. What a disservice!

Optimizing your social snippets is, in essence, optimizing your bait. Which, in essence, is increasing your lead capture potential.

6.   Ride on the Power of Ads

We saw how social media groups have an upper hand compared to social media pages. This is simply because the Facebook algorithm doesn’t limit the spread of a post in a group as it does on a page.

However, it is a fact that you cannot romp everyone into your group. As such, if you rely on the group alone, you will miss out on potential leads that are not within your group. 

To overcome these two limitations (of the group and the page), plus the limitation of not having sufficient follower base, you can ride on the power of Ads. Use social media ads as a boat to swim beyond frontier limitations. 

To have a multiplier effect, you can use Ads to market your page, your group, and your brand.

Yet, don’t forget to obey the law of “a thousand words”. Make sure you incorporate an attractive and quality image in your Ad so that it doesn’t flow unrecognized in the fast-flowing social media river. Yet again, don’t forget to incorporate a powerfully compelling Call-to-Action in your Ad… of course, this is the primary mission of your Ad. 

Conclusion

Like a fisherman prepares himself to fish in the river, don’t forget to prepare yourself to fish leads in the social media river. 

Implementing the 6 powerful tips mentioned herein will ensure that you do not capture as many leads as possible but also convert as many of them as possible into sales. 

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