Clickfunnels Review – Here’s Everything You Need to Know (Guide for Beginners)

Have you ever tried selling things online?

If you have, you know how difficult it is to convert traffic into sales on a daily basis and still remain profitable in your endeavors.

We’re bringing you an effective solution that will help you convert traffic more quickly and more consistently.

Yes, we’re talking about sales funnels!

Before you get intimidated by the idea of creating sales funnels, keep in mind that this guide will help you learn everything you need to know to get started. A well-designed sales funnel will make all your efforts pay out before you even know it!

We are going to introduce to you an application known as ClickFunnels, which will help you create professional funnels in no time!

You won’t need any previous experience or technical knowledge to get started. Just sit back and get ready to learn!

Another thing you should keep in mind is that ClickFunnels has an amazing affiliate program, which we will talk about later on in this article.

Here is everything we are going to cover today:

  1. What is ClickFunnels?
  2. What’s so great about ClickFunnels?
  3. What we don’t like about ClickFunnels
  4. Pricing plans at ClickFunnels
  5. Everything you need to know
  6. How to make ClickFunnels work for you?
  7. ClickFunnels Alternatives
  8. Pros and Cons
  9. A Few Final Thoughts

What is ClickFunnels?

Most simply put, ClickFunnels is an interactive software designed for building sales funnels. It was created by Russel Brunson back in 2014 and it has since turned into a $100 million a year business. Back in 2018, ClickFunnels had over 65 000 active members and the number is still growing!

ClickFunnels is quite versatile and it can be used to build landing pages, squeeze pages, membership websites, webinars, and all sorts of sales funnels for online businesses. The highest priced ClickFunnels package also allows you to start your own affiliate program and upgrade your email service (Backpack and Actionetics MD).

Regardless of which pricing plan you opt for, you will receive everything you need to market your products and services online. Take a look at their 2 Comma Club where over 300 entrepreneurs have created 1 million dollar funnels using this software!

What’s So Great About ClickFunnels?

Here are some of the top ClickFunnels features:

#1 Template Blueprints

One of the best features when it comes to ClickFunnels is the fact that you don’t have to have any experience building sales funnels. You can simply use one of their 22 different funnel templates that Russell has successfully used in his own businesses.

There are three main categories when it comes to funnel types:

  1. Lead Capture Funnels
  2. Sales Page Funnels
  3. Event Funnels

However, ClickFunnels allow you to go further and create Membership funnels as well!

The templates include simple Squeeze Page Funnels where you can collect people’s email addresses and send them to a thank you page once they sign up. There are also more complex funnels such as the 2-Step TripWire funnel, which is designed to sell low ticket front-end products and upsell visitors to your more expensive offers.

For each funnel type you are going to have a set of free templates, as well as additional paid options. Therefore, you don’t need any designer skills to get started building your own sales funnel.

Speaking of which, building a sales funnel with ClickFunnels is very easy. Here’s an overview of the steps you need to take:

  1. Select a funnel type.
  2. Choose a template.
  3. Customize each page according to your business and preferences.
  4. Add your products. Make sure payments are set up as well.
  5. Set a domain name for the funnel.
  6. Save the funnel.

#2 Great Visual Editor

Besides having ready-made templates available, you can further customize each template using a well-designed drag and drop editor. You can simply use your mouse to drag different elements across the page to add your own twist to it.

If you don’t feel like doing all the work but you still want to incorporate some of your designs into the funnel, the editor will help you get the best of both worlds. On top of that, the editor is very intuitive to use so you don’t even need a tutorial to figure it out.

Everything is organized very neatly so you don’t have to spend minutes looking for elements or features you want to add. Most importantly, there is absolutely no coding required during this process.

#3 Great Page Elements

Page elements are an important part of your funnel. They allow you to create a good visual design that will match your business and branding. ClickFunnels gives you plenty of flexibility when it comes to choosing different page elements.

Some of the most important elements include Headline, Text, Button, Photo, Video widgets, and Input forms. The software goes a step further and provides additional components including SMS signups, pricing tables, surveys, progress bars, FAQ blocks, countdown timers, Facebook comments, and custom HTML.

Just like page templates, each element can be further customized so you can change the background colors, fonts, margins, and orientation. You can also play around with specialized Membership elements and image URL as well.

#4 Awesome Affiliate Program

As we’ve already mentioned, ClickFunnels has a great affiliate program that you can take part in. It pays 40% recurring commissions for each referral you make. On top of that, you can win great prices like 500$ as soon as you bring in 100 active referrals.

You can also refer people to the affiliate program to take advantage of their 2-tier commissions. Other ways to earn up to 40% commission is to promote products DotCom Secrets and Expert Secrets.

Moreover, the ClickFunnels’ Sticky Cookie will earn you commissions every time your referral purchases an upsell during their ClickFunnels journey. Lastly, the members of the affiliate program get access to a unique feature called share funnels.

If you go to the settings tab, you can get your share funnel URL and, whenever a member of ClickFunnels visits it, they will be able to bring this funnel into their account. Those who are not members will get a 14-day free trial to test your funnel.

What we Don’t Like About ClickFunnels

#1 Adding Funnels is Slow

One thing we disliked about ClickFunnels is the waiting time after you add a funnel to your account. It takes 8 to 10 seconds for this process to be complete and, even though it doesn’t sound like a lot, it can be annoying at times.

#2 Limits on the Cheapest Plan

If you opt for the most affordable ClickFunnels plan, you will face significant limitations. You will only be able to create 20 funnels and 100 pages, as well as bring in only 20 000 visitors.

If you’re expecting heavier traffic (which is always better), you will have to upgrade to a more expensive plan. Besides, if you’re plaanning on doing client work, 20 funnels won’t be nearly enough for you. Consider upgrading to the Etison Suite Plan for unlimited funnels and pages.

#3 Might Take Time to Learn

It might be easy to understand the gist of what ClickFunnels is for but once you sit in front of the platform, things might get a little intimidating. The process of learning how to use ClickFunnels and drive the best results from your efforts might take extra time. Luckily, the platform is well-designed in terms of helping beginners understand everything they need to know.

Pricing Plans at ClickFunnels

ClickFunnels is currently available at two different monthly-based plans. The more affordable version is the 97$ per month plan, which is more than enough for beginners to explore the platform and start getting the hang of how things work. However, keep in mind that the cheaper plans comes with the mentioned limitations and it also doesn’t provide access to features such as Actionetics and Backpack.

Once you’re ready to upgrade and access all these features, you can switch to the Etison Suite plan that goes for 297$ per month. While many have asked for discount codes and coupons, there seem to be no such things for ClickFunnels. However, there is a way to bring the costs down significantly if you purchase Funnel Hacks. For a one-time price of 997$, Funnel Hacks will give you six months of the Etison Suite plan for free.

Even though there are no codes and coupons to use, you can always sign up for the free trial to test things out. For those who are on a budget, the unadvertise Share Funnel Plan can bring a solution for 19$ per month. This plan only allows for three funnels and ten pages but it’s a good deal if you’re getting started.

Everything You Need to Know

The ClickFunnels Support

The team behind ClickFunnels use Intercom for live chat support, allowing you to get in touch with them quickly. Even though they might take a while to respond sometimes, their support is still very reliable. Your inquiries will be answered and resolved within a few hours of submitting the question.

Do You Need Your Own Domain

Even though having your own domain is not mandatory to launch a funnel, we highly recommend it because a custom domain can make your funnel seem more professional and thus drive better results. If you don’t get your own domain, the domain of your funnel will look like this: No one likes those! The good news is that ClickFunnels will give you your first domain for free as a bonus, along with SSL for security.

Does ClickFunnels Have an Active Community?

Yes, in fact, ClickFunnels has one of the largest communities online with over 100 000 members in their Facebook group. They also have a group for affiliate members called the ClickFunnels Avengers group that counts over 30 000 members. You can join the groups to communicate with other users of the software as well as share your questions and ideas.

What Integrations Are Offered by ClickFunnels?

ClickFunnels can be integrated with email marketing software and a variety of payment providers including Stripe, PayPal, Infusionsoft, Clickbank, and among others. Keep in mind that PayPal doesn’t support One ClickUpsells and One Time Offers, which might be a deal breaker for many users. In that case, Stripe is the best alternative for you.

The Funnel Hacks System Explained

The additional features that come with Funnel Hacks include:

  • 6 Week Funnel Hacks Master Class ($2,997 value)
  • Instant Traffic Hacks ($1,997 value)
  • Inception Secrets ($1,997 value)
  • SOAP & Seinfeld Email Sequences ($997 value)

Is ClickFunnels a Scam?

The frequency with which people are promoting ClickFunnels through the affiliate program has made many doubt the software. However, ClickFunnels is not in any way a scam. It is a legit software that happens to have a very lucrative affiliate program and people are getting the most out of it. If you’re planning on building sales funnels, there is no doubt that ClickFunnels is by far the best option to go for.

What Else is ClickFunnels Used For?

Besides typical sales funnels, the software can be used to built opt-in funnels to generate more leads for your email marketing campaign and build a strong email list. It is also used for building webinar funnels for the purpose of selling products or services, or building membership sites to provide limited access to your premium content.

How to Make ClickFunnels Work for You?

In order for your sales funnel to be successful, you first need to have a good product or service you’re aiming to sell. If you don’t have a product or service to market, you can promote ClickFunnels as an affiliate, even though actually using it to build funnels could be more useful.

A good sales funnel needs to have a good value ladder to ensure success and profitability. Be ready to invest your time and money into designing and building the value ladder that will keep your existing customers interested in your products.

You can start by creating a lead magnet to draw people into the funnel and then lift the price up with strategic upsells. Make sure not to go overboard with the upsells because, if you start being too pushy, you will scare the customers away.

To get the best out of your ClickFunnels subscription, we highly recommend reading Russel’s book DotComSecrets to learn more about his million dollar funnels and the process behind them. Pay attention to how he moves from a low-cost tripwire (DotComSecrets) to promoting a larger offer (ClickFunnels). That is the exact strategy you should be implementing for your business using this sales funnelsoftware.

Russel also created his own large community of people interested in the things he has to offer. He basically created an environment where he can constantly upsell products and events like Funnel Hackers Live and Funnel Scripts.

ClickFunnels Alternatives


There are several alternatives to ClickFunnels out there, including SamCart and LeadPages. For instance, LeadPages is one of the most popular landing page builders on the market. It offers a variety of page building tools, including the new Checkout widget that allows you to sell products directly on their pages.

They also offer a wide array of templates and designs to make page building easier even for those who don’t have much experience. However, it is important to emphasize that LeadPages is much more limited compared to ClickFunnels. All you can use it for is to create landing pages to collect leads.

LeadPages is great at what it offers, that is, the ability to grow your email list by using content upgrades. This includes placing lead magnets into your articles to increase conversion rates. This strategy is far more effective than the old pop-up version that everyone hates these days.

Some of the main features of LeadPages include LeadBoxes, 2-step opt-ins, and automatic lead magnet delivery. Thus, LeadPages is a great choice if you want to focus on lead generation only. However, if your goal is to actually sell a product or service, ClickFunnels is a far better solution. It allows you to boost your sales in countless ways and strategies as soon as you learn how to leverage all its tools.


SamCart can be used to build better and more optimized checkout pages for high conversions. Being focused on selling, SamCart is much more similar to ClickFunnels than LeadPages. This alternative features Strip and PayPal integration with a total of 17 checkout page templates.

Each template can be additionally customized to match the image ofyour business or brand. However, there is no doubt that Clickfunnels’ drag and drop editor is far more advanced than SamCart’s customization tools. ClickFunnels allows you to design more advanced checkout pages, while SamCart is limited to pre-made templates.

However, if you’re a beginner, SamCart will help you add order bumps, upsells, and downsells more easily. All of these features will help you increase conversions. One thing that SamCart can’t help you with is lead capturing and buidling complete sales funnels. Since both SamCart and ClickFunnels have a starting price of 97$, we believe that ClickFunnels is a much better investment.

Pros and Cons


  • Known as the best software for building sales funnels
  • Easy to use and flexible
  • Offers major payment integrations
  • Professional-looking templates available
  • Designed to make learning easier
  • The software is constantly being updated and improved
  • Share the funnels you create and generate affiliate earnings
  • Ability to join the 2-tier affiliate program
  • Gain one free domain with SSL set up as a bonus
  • 14-day free trial available


  • The standard plan is limited to a specific number of funnels, pages, and visitors
  • Takes a while to learn everything about the platform
  • Basic split testing

A Few Final Thoughts

We hope that you’ve enjoyed our ClickFunnels guide for beginners that included everything you need to know before you get started with the program. We mentioned several ClickFunnels alternatives to make sure you have an idea of how this program compares to similar software available on the market.

Which program you choose to go for depends on what your end goal is, whether you’re planning to increase leads and build an email list, or if you’re aiming to maximize the sales of your products and services.

Keep in mind that ClickFunnels can be considered an advanced version of its alternatives because it allows you to drive traffic, capture leads, and generate sales. In that sense, ClickFunnels truly is a triple threat!

Don’t forget about the benefits that sales funnels can bring to your business. Even if you’re only selling one product right now, you can use ClickFunnels to slowly create a value ladder that will double or even triple your revenue.

Most importantly, ClickFunnels can help you raise the average lifetime value of your customers by increasing customer retention and building loyalty. If your goal is to grow your business in ways you could only imagine, then we highly recommend giving ClickFunnels a try. 

By accessing the program, you will get all the training you need, as well as an opportunity to create an extra income through the ClickFunnels affiliate program. The 14-day free trial will give you enough time to explore the platform before you’re ready to invest into one of its plans.

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