Internet is awash with content that flows like the mighty Amazon River and flashes web like lightning. This flow is in billions of words per day making your one article seem like a tiny particle on the floor of Pacific Ocean. Yet, not all particles are the same. A sand particle and a gold particle aren’t of the same worth.
Your article could be like that tiny atom that triggers a nuclear kind of reaction that explodes the entire web… and thus writes an evergreen history to be remembered and revisited ages to come.
So, what can make such an article to stand out and be saluted by the billions of netizens?
Well, like an atom bomb, it takes scientific precision.
Yet, unlike an atom bomb, it doesn’t require ‘rocket’ science to achieve this rare fete. Copywriting is the secret.
Master the 4 Copywriting Tips on How to Make Your Headline Work for Your Funnels
Now, I present you with 4 atomic tips to explode your funnels using a series of carefully crafted words to create a chain reaction of enthusiastic and highly inspired respondents.
Funnel Copy Tip #1: Make the Keywords Holy (and not only search-engine-friendly)
Nothing new! Keywords are the probes used by search engines to find specific content on the web as requested by internet users. Google, Bing, Yahoo, Baidu, and such other engines rely heavily on keywords to serve content to internet users.
The first landing of a search engine is the headline. For your headline to be captured by a search engine, its keywords must match the search engine’s query. Only then can your page be ranked on the Search Engine Results Page (SERP).
Search Engines incorporate commonly used keywords by internet users to search for content. Thus, you have to find out which keywords internet users are more likely to put in their search query. When you know this, and incorporate into your headline, it then becomes search-engine-friendly.
Yet, you have to incorporate the keywords in such a manner that is not only search-engine-friendly but also friendly to the readers. That which is friendly to the search engine may not be necessarily friendly to the readers, and vice versa. You’ve got to strike a balance. Yet, again, most search engines have employed algorithmic metrics that increase the ranking of a page on SERP based on positive user experience. Thus, if you want your page to persistently improve on ranking, you have to factor how the headline improves user experience. Tips 2, 3, and 4 explore this extremely important consideration.
Funnel Copy Tip #2: KISS it UP!
Keep It Succinctly Simple.
This is the next holiest thing in copywriting.
Don’t overload your readers. Let the head be smaller than the body. Let it hint without revealing that much. Let it kiss the readers’ appetite. And make them drool over for more. 🙂
Yes, the secret to being a bore is to tell everything. Let your headline not be a bore.
Suspense is the rule of the game. Let readers’ anxiety drift to the brim.
Cut out the crap and just leave that which is succulent to be availed to the readers… yet, so sweet but not enough for them to end there… it is important that they not only read through to the end, but also keep coming back.
Funnel Copy Tip #3: Effectively Delegate Your Heading
Your headline is the LEADER OF YOUR CONTENT. A poor leader is a one who is too envious not to delegate.
Let your headline lead to subheadings… and the subheadings lead to more sub-sub-headings.
Let the readers see a clear chain of command to follow in your funnel.
Let the ladder descend them step-by-step to the depth of your content.
Readers, just like miners, don’t want to risk breaking their skeletons in a one-off fall…. No matter how rich the mine may appear to be. Let them descend effortlessly to the rich mine of your funnel.
This way, they will treasure every moment of their descent… and they will appreciate every gem that they fetch.
Funnel Copy Tip #4: Make It Outstandingly Speak in Bold Letters
The brave ones stand in bold. With millions of articles on the web, it takes a bold one to stand out.
Readers on the internet scan content, the brain skims text, visitors of your funnel usually don’t read word for word. Help them to grasp the information in your funnel more quickly. If they like what they grasp within a few seconds, namely the parts you made stand out in bold, they will take time to read the rest.
A bold headline speaks of confidence. It stands by what it contains. And it is ready to welcome any challenge.
Combined with the first three tips, this boldness won’t be vacuous. It will be a one ready to lead an army of readers into the conquest of knowledge and information.
Remember, you are serving knowledge. Feebleness can’t conquer the stubborn ignorance.
If you have something worth to say, dare to put it in bold.
Let it be your rallying CALL TO ACTION.
You owe no one an apology for this. 😉
And the BOLD FINALITY is…
A holy KISS leads to Boldness.
- Keep Keywords holy
- KISS it up!
- Delegate the Heading
- Boldly stand out
With these 4 tips, your content will stand out from the rest. You will inspire a religiously enthusiastic following. And the seeds of your work will yield multiple returns. Who will stand tall to harvest the fruits? No one but you.
Cheat Sheet for High-Converting Funnel Headlines
If you sign up to the One Funnel away Challenge via my affiliate link, you get the Top Secret Cheat Sheet for high-converting headlines for free. More Info.