The Secret of Email-Marketing
Why is it so important to collect email addresses? Because they will allow you to be independent. Since you are able to contact your list directly, which basically means that you can address them without having to use a “middleman”, you’ll be the one in charge when and how you want to communicate with your fans.
The Trick with the Free eBook: Do’s and Don’ts
Your free eBook has to be absolutely perfect for your target group, where it addresses their problem or interest specifically, so that they absolutely want to have it. The quality is hereby essential! This eBook should be of such high quality that you could easily ask people to pay for it. You won’t be able to convince somebody with a two-page Word document that you will be able to provide them with added value and turn them into a fan. Quite the opposite, that person will be disappointed and most certainly not come back for more. Positively surprise your readers with your free eBook, give them the feeling that you are looking after them and that you are providing them with a good service.
How often do you send an email to your list – and what to say?
You can start your newsletter by sending it either weekly or bi-weekly. What is most important is your consistency. If you decide to send out weekly newsletters, then you should make sure that you do exactly that, preferably on the same day at the same time, so that your readers can adjust to it accordingly. Sooner than later, they will wait for your updates.
So, what are you supposed to say in your first emails?
If you are wondering, what you should be writing in those first newsletters, then I would like to give you a little tip here. You can use this sequence in the beginning, which can be sent to your readers in automated newsletters, or simply download your free email sequence for new clients below.
Non-fiction authors / fiction authors– obviously, the niches can be adjusted accordingly:
- 1st Email (Email including free eBook)
- 2nd Email (Introduction email and teaser for upcoming email)
- 3rd Email (More Value or questionnaire and a hint for a special offer + teaser for upcoming email)
- 4th Email (More Value or Invitation to your Facebook page, into your ARC Team etc.)
- 5th Email (Survey and teaser for upcoming email with new product offer)
Which kinds of emails are opened most frequently?
Every day, people are being inundated with emails and newsletters. So, even if you do make it into the inboxes of your target group, this does not mean that they will actually read your email. This requires even more effort. The first thing your reader sees, when they scroll through their incoming emails in their inbox, is the sender and the subject line. As the sender, you could use your first name and then the name of your website (like “Thomas from Dog Training Made Easy” or “Mary @ Babies are my Life”).
However, the subject line is most important. It actually has been discovered that Icons (symbols) are very popular. These include smileys and hearts – in short – everything you can find on your mobile phone in WhatsApp or your texts. People seem to enjoy to receive a red heart (or another icon) as part of a subject line.
Personally, I have discovered that shorter subject lines, even as short as “Thank You” work well. The reader might then wonder what you are thanking them for and become curious enough to open and read your email.
The Perfect Email Subject Line to Help Increase Opening Rates
The subject line of every email is essential the most important trigger for readers to open any email. Be short and sweet.
Nowadays, everything is so short-lived, and people have to almost fight the overwhelming flood of information to the point where they prefer to read short sentences on the internet.
If you want to send your subscribers an offer, where you would like to sell your product/book/service, be careful and don’t word the subject line in a “salesy” way. People would immediately sense that you sent them some advertisement and the email-opening-ratio would decrease significantly.
Here are a few statistics related to this subject:
- 33% of email recipients only open their emails according to the subject line.
- 40% of the emails will be opened on a mobile device first – whereby the average smartphone screen can only show a maximum of4-7 words.
- Emails containing the word “you” in the subject line are opened 5 % less than those without.
- Emails containing „free“in the subject line are opened 10 % more than those without.
- Emails containing „fast“ in the subject line are opened 17 % less than those without.
- Emails containing „tomorrow“in the subject line are opened 10 % more than those without.
- Emails containing „meeting“ in the subject line are opened 7 % less than those without.
- Emails without a subject line are opened 8 % more than with a subject line.
- Emails with „Fwd:“ in the subject line are opened 17 % less than those without.
- The email opening rate decreases by 18,7 %, if the word „Newsletter“ is used in the subject line.
- The email opening rate increases by 61,8 %,if the word „attention“is used in the subject line.
- The words „Sale“, „New“ or „Video“ significantly increase the opening rates.
- The words „daily“ or „weekly“ increase the opening rates, whilst „monthly“ decreases them.
- The Top 5 Subject Linesin a recent study all contained the word „Re:“.
- Subject lines with maximum 30 charactershave an opening rate above average.
- Subject line with 3 or more words are opened 15 % less than those containing 1-2 words.
- Personalized subject lines are opened by 22,2 % more.
- Subject lines which convey urgency and exclusivityincrease the opening rate of emails by 22%.
The 7-Contact-Rule: What it is and how you can utilize it for yourself
People who like you, will buy things from you – it really is that simple. So, for a long time, you will be offering people added value free of charge, so that they can be convinced that you are an expert in your field, and that they are in good hands with you. This is how you build trust. It is very similar to a car sale: You wouldn’t simply spend your money, unless you took the vehicle for a test drive and made sure that the car fits your needs – and that you can trust the sales guy. Only when your readers actually trust you, they might one day spend their hard-earned cash for one of your products. The 7-contact-rule literally says that a potential client will have had a positive contact (“touch”) with you for at least 7 times (read your blog articles, read your newsletters, watched your video, saw your Facebook ad etc.), before they are inclined to buy something from you.
Some even say that the potential client has to see a product seven times, before they finally decide that they want to buy it. In the end, it comes down to the same thing: Provide your readers with plenty good information, then they will trust and like you.
Important for Every Email: Clear Call-to-Action
Tell your readers very clearly what you expect them to do. Whether that is an invitation to some sweepstake or contest, or if you would like them to leave you a feedback, or if you want them to subscribe to your newsletter – tell them exactly what you want them to do.
It is also important to send your readers teaser, which means that you tell them what they can expect in your next email and what to look forward to, like for example “in my next email, I will send you a cheat sheet with the 10 best headlines”.
Not out of sight!
Stay in Touch
With all the emails and other activities of your readers, it is important that you won’t let them forget about you and that you remind them of your products and services regularly. Stay in contact, provide them insights into your life and what goes on behind the scenes (readers tend to love these in particular). Entertain them, make their lives better and happier for just a short while in their busy day. You should “show up” at least once every two weeks in your subscriber’s inbox and provide with some update of what has been going on with you.
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