No Product Yet?

Here are 73+ Niche Ideas to Help You Get Started

What else could interest your readers?

If you are still not sure which niche you would like to get started, you may find many useful suggestions hereafter, which hopefully help you find your niche.

Most importantly, right from the start: Simply begin! An American saying by Reid Hoffman, the founder of LinkedIn, says: „If you are not embarrassed by the first version of your product, you’ve launched too late.“ The trick is literally to begin with step 1 and to follow with step 2, without thinking about step 15 yet. This way, you will learn slowly – as you go along – more and more about the process, how you can market your product and yourself correctly, and over time you will get better and better.

1. Beauty, Make-up and Looks

According to age (i.e. teenager make-up trends)

According to tutorial types (i.e. hairdos or contouring)

According to body part (i.e. beard grooming)

2. Relationships

Phase (i.e. caring for older family members, going through a divorce)

Gender (i.e. dating guide, or single fathers)

Topic (i.e. separation, dealing with difficult teens)

3. Education

Type (i.e. homeschooling, unschooling, vocational or job training, studies)

Occupation (i.e. teacher, college professor, nursery school teacher)

Subject (i.e. art teacher, machine engineering studies)

Problem area (i.e. reading or math lessons)

For parents (i.e. learning how to learn, children with ADHD)

For children (split into several age groups)

4. Business

According to start-ups and businesses

Industry specific (i.e. electronic engineer or hair stylist)

Business positions (i.e. mid-level management or store owner)

Sales or Marketing

5. Parenting and upbringing

According to age or phase (i.e. pregnancy or toddler)

According to parenting problems (i.e. potty training or extremely difficult children)

According to subject (i.e. diaper guide)

6. Food

According to diet (i.e. gluten free or low-carb)

According to food groups or types (i.e. smoothies or wine)

According to lifestyle or circumstances (i.e. meals for toddlers, or cooking for a single person)

According to experience (i.e. restaurant reviews, international foods)

7. Finances

How you can save money (including budgeting)

How to invest money (i.e. stocks, real estate)

How to spend money (i.e. shopping guide, deals or couponing)

How to make money (i.e. selling assets, second job)

8. Fitness

According to sport (i.e. Yoga, cycling, climbing etc.)

According to life stage (i.e. fitness in your 50s)

According to goal (i.e. body building, running a marathon)

9. Health

Medical reports & support groups (i.e. diabetes, neurodermatitis)

Wellness and/or holistic health (i.e. home-spa, wellness hotels)

Specific (i.e. pain management or diabetes)

10. Charities and non-profits

Charities (i.e. clean water worldwide)

Movements and communities (i.e. animal rescues and protection, free hugs)

11. Home and Garden

Décor & Design (i.e. country home or architectural planning)

Home improvements (i.e. renovation, rebuilding, maintenance, DIY)

Size (i.e. downsizing, tiny home or dream homes)

Buying/Selling (and real estate agent)

Outdoor (i.e. gardening or swimming pools)

Interior (i.e. bio-home, cleaning or organizing)

12. Pets

According to animals (i.e. horses or hamsters)

Genre (i.e. veterinarian care or funny pets)

13. Hobby

Specific articles (i.e. model train set building, stamp collecting)

Genre (i.e. crafts, sewing or hunting)

Tip: Every hobby has sub-niches (for example: photography and requisites, or photography and behind the scenes of a photoshoot) 

14. Fashion

According to style (i.e. graphic T-Shirts or bohemian)

According to demographic aspects (i.e. for children, for men, for women over 55 etc.)

According to use (i.e. swimming suits, formal clothing, business clothing)

15. Travel

According to destination (i.e. Disneyworld, international travel or activities in Chicago)

According to travel method (i.e. travelling in a camper van or airports)

According to gender and circumstances (i.e. travelling alone or travelling

with children)

16. Religion (i.e. houses of prayer, scripts)

17. Collection pieces(i.e. antique cars)

18. Self-help (i.e. anonymous alcoholics, Weight Watchers)

19. Safety

According to location or place (i.e. protecting your home or online safety)

According to problem (i.e. preventing identity theft or child safety)

Topic (i.e. owning guns or police)

20. Skills or training

Certifications (i.e. how to get one)

According to test (i.e. preparation for an entry level test, or how to obtain the green card)

How to guides (i.e. how to become a photographer)

21. Games

Development (i.e. how to design games)

According to game (i.e. all Minecraft fanatics)

According to age group (i.e. child safety on playgrounds)

According to device (Nintendo games)

According to genre (i.e. puzzles or fantasy roleplay)

22. Entertainment

According to television shows (i.e. series, game shows)

According to movies (i.e. Star Wars, Pokémon)

According to celebrity (i.e. Madonna, Michael Jackson)

Music (i.e. Rock, Jazz, Metal)

According to event (i.e. concerts, bars in Berlin)

Now you can get started! Now this will get the ball rolling!

5-Days Email Sequence for Getting New Clients

The Secret of Email-Marketing

Why is it so important to collect email addresses? Because they will allow you to be independent. Since you are able to contact your list directly, which basically means that you can address them without having to use a “middleman”, you’ll be the one in charge when and how you want to communicate with your fans.

The Trick with the Free eBook: Do’s and Don’ts

Your free eBook has to be absolutely perfect for your target group, where it addresses their problem or interest specifically, so that they absolutely want to have it. The quality is hereby essential! This eBook should be of such high quality that you could easily ask people to pay for it. You won’t be able to convince somebody with a two-page Word document that you will be able to provide them with added value and turn them into a fan. Quite the opposite, that person will be disappointed and most certainly not come back for more. Positively surprise your readers with your free eBook, give them the feeling that you are looking after them and that you are providing them with a good service.

How often do you send an email to your list – and what to say?


You can start your newsletter by sending it either weekly or bi-weekly. What is most important is your consistency. If you decide to send out weekly newsletters, then you should make sure that you do exactly that, preferably on the same day at the same time, so that your readers can adjust to it accordingly. Sooner than later, they will wait for your updates.

So, what are you supposed to say in your first emails?

If you are wondering, what you should be writing in those first newsletters, then I would like to give you a little tip here. You can use this sequence in the beginning, which can be sent to your readers in automated newsletters, or simply download your free email sequence for new clients below.

Non-fiction authors / fiction authors– obviously, the niches can be adjusted accordingly:

  • 1st Email (Email including free eBook)
  • 2nd Email (Introduction email and teaser for upcoming email)
  • 3rd Email (More Value or questionnaire and a hint for a special offer + teaser for upcoming email)
  • 4th Email (More Value or Invitation to your Facebook page, into your ARC Team etc.)
  • 5th Email (Survey and teaser for upcoming email with new product offer)

Which kinds of emails are opened most frequently?

Every day, people are being inundated with emails and newsletters. So, even if you do make it into the inboxes of your target group, this does not mean that they will actually read your email. This requires even more effort. The first thing your reader sees, when they scroll through their incoming emails in their inbox, is the sender and the subject line. As the sender, you could use your first name and then the name of your website (like “Thomas from Dog Training Made Easy” or “Mary @ Babies are my Life”).

However, the subject line is most important. It actually has been discovered that Icons (symbols) are very popular. These include smileys and hearts – in short – everything you can find on your mobile phone in WhatsApp or your texts. People seem to enjoy to receive a red heart (or another icon) as part of a subject line.

Personally, I have discovered that shorter subject lines, even as short as “Thank You” work well. The reader might then wonder what you are thanking them for and become curious enough to open and read your email.


The Perfect Email Subject Line to Help Increase Opening Rates

The subject line of every email is essential the most important trigger for readers to open any email. Be short and sweet.

Nowadays, everything is so short-lived, and people have to almost fight the overwhelming flood of information to the point where they prefer to read short sentences on the internet.

If you want to send your subscribers an offer, where you would like to sell your product/book/service, be careful and don’t word the subject line in a “salesy” way. People would immediately sense that you sent them some advertisement and the email-opening-ratio would decrease significantly.

Here are a few statistics related to this subject: 

  • 33% of email recipients only open their emails according to the subject line.
  • 40% of the emails will be opened on a mobile device first – whereby the average smartphone screen can only show a maximum of4-7 words.
  • Emails containing the word “you” in the subject line are opened 5 % less than those without. 
  • Emails containing „free“in the subject line are opened 10 % more than those without.
  • Emails containing „fast“ in the subject line are opened 17 % less than those without.
  • Emails containing „tomorrow“in the subject line are opened 10 % more than those without.
  • Emails containing „meeting“ in the subject line are opened 7 % less than those without.
  • Emails without a subject line are opened 8 % more than with a subject line.
  • Emails with „Fwd:“ in the subject line are opened 17 % less than those without.
  • The email opening rate decreases by 18,7 %, if the word „Newsletter“ is used in the subject line.
  • The email opening rate increases by 61,8 %,if the word „attention“is used in the subject line.
  • The words „Sale“, „New“ or „Video“ significantly increase the opening rates.
  • The words „daily“ or „weekly“ increase the opening rates, whilst „monthly“ decreases them.
  • The Top 5 Subject Linesin a recent study all contained the word „Re:“.
  • Subject lines with maximum 30 charactershave an opening rate above average.
  • Subject line with 3 or more words are opened 15 % less than those containing 1-2 words
  • Personalized subject lines are opened by 22,2 % more.
  • Subject lines which convey urgency and exclusivityincrease the opening rate of emails by 22%.

The 7-Contact-Rule: What it is and how you can utilize it for yourself 

People who like you, will buy things from you – it really is that simple. So, for a long time, you will be offering people added value free of charge, so that they can be convinced that you are an expert in your field, and that they are in good hands with you. This is how you build trust. It is very similar to a car sale: You wouldn’t simply spend your money, unless you took the vehicle for a test drive and made sure that the car fits your needs – and that you can trust the sales guy. Only when your readers actually trust you, they might one day spend their hard-earned cash for one of your products. The 7-contact-rule literally says that a potential client will have had a positive contact (“touch”) with you for at least 7 times (read your blog articles, read your newsletters, watched your video, saw your Facebook ad etc.), before they are inclined to buy something from you.

Some even say that the potential client has to see a product seven times, before they finally decide that they want to buy it. In the end, it comes down to the same thing: Provide your readers with plenty good information, then they will trust and like you.

Important for Every Email: Clear Call-to-Action

Tell your readers very clearly what you expect them to do. Whether that is an invitation to some sweepstake or contest, or if you would like them to leave you a feedback, or if you want them to subscribe to your newsletter – tell them exactly what you want them to do.

The Teaser

It is also important to send your readers teaser, which means that you tell them what they can expect in your next email and what to look forward to, like for example “in my next email, I will send you a cheat sheet with the 10 best headlines”.

Not out of sight!

Stay in Touch

With all the emails and other activities of your readers, it is important that you won’t let them forget about you and that you remind them of your products and services regularly. Stay in contact, provide them insights into your life and what goes on behind the scenes (readers tend to love these in particular). Entertain them, make their lives better and happier for just a short while in their busy day. You should “show up” at least once every two weeks in your subscriber’s inbox and provide with some update of what has been going on with you.

Become a mailing list expert with Our Fill-In-The-Blanks Email Sequence Swipe File!

If you join the One Funnel Away Challenge you now get the 5-Days Email Sequence Template for Getting New Clients for FREE!

Generating Traffic for your Funnel

Via Facebook

In this post, we will show you how to find new readers with Facebook, how to collect their email addresses, and how to then send these into the Sales-Funnel. It really is very simple, if you follow my guidance and take each step at a time.

In our case, we would like to find many new people on Facebook, who don’t know you yet, turn them into readers/followers, then get them to subscribe to your newsletter, literally funnel them into your Sales-Funnel and finally convince them to buy one of your products.

So, as soon as you have created your perfect Facebook fan page, we can get started.

Provide your readers with added value 

You have finally created your very own author Facebook fan page, including name, profile picture and everything else. Awesome! That wasn’t too hard, was it? Now, we get to the point, where you will learn how to add new people to your Sales-Funnel. You will have to offer them something in exchange. For this added value, your readers are prepared to give you their email address, which is exactly what you are trying to achieve.

Utilize the Sign-Up button

So, how will you get those email addresses of your readers? You can add a button to your newly created Facebook page to link them to your website and to subscribe them to your newsletter. For this, you will select the “Register” button. Here, you simply enter the URL to your landing page or own website, where the people can subscribe, or register, for your newsletter.


How to link your Facebook Page with Your Website / Landingpage / the Funnel 

On your website, you need to integrate a Lead-Capture program, which is a service that automatically collects and stores email addresses of your potential readers, and which helps you to send out newsletters. There are plenty of these kinds of services available, and we personally use GetResponse. Using them, you can send out a free eBook automatically as soon as a reader has registered their email address.

Facebook-Ads: Your chance for new readers

First and foremost, people will have to come across your Facebook page. How you get them to do that? By advertising to them. Facebook offers plenty of great advertisement features on its platform. The great thing about that is that you can specifically choose your target group for your ads. This will ensure that your advertisement will only be shown to people, who could be potentially interested for what you have to offer, which means that you will have to pay much less money for the “spread” of your content. Genius!

What does a good Facebook Ad look like?

Let’s look at such Facebook advertisements in detail, and what they should contain for them to work well. This principle applies to almost all social media platforms (i.e. Facebook, Pinterest, Twitter and even email).

1. The Heading

Here, you relate your post to your readers. Use only very few words and avoid paragraphs. The most important rule of all: Focus on the benefits for the readers, not on the features of the product. Avoid words which make it too obvious that you are trying to sell something, because otherwise the Spam radar will go off with most readers. 

2. The Title

This will tell your readers what your post is about or what they can gain from it, if they read it.

3. The Subtitle

Once again, relates to your readers and lets them know what they would miss, if they didn’t read your post, for example: you can tell them more about what they will get if they keep reading.

4. The URL

You have to include the URL. After all, you want to generate traffic to your website. However, you should avoid using and similar URL-shortening services.

5. The Picture

Choose an image or photo that will appeal to the readers and tickles their curiosity.

6. Verbs, you could use

do it 
you must
let’s go (or let’s get)
make it
get going

Facebook-Ads: This is how much you should spend

Facebook advertisement can be started with very little money: You should start with $5 per day and test things out first. This is enough to advertise one of your posts on your fan page and increase the reach to new people. If this is successful, which means that you have a certain amount of feedback, and if people sign up for your newsletter, you can slowly increase your budget. Marketing one post is fairly simple: Facebook offers to do this directly, as soon as you create the post. But you are also able to apply this to older posts.

Rule of thumb: Wait until you have reached 500 – or if your budget allows it 1000 people, who have seen your post, before you determine the Click-Price (which is the price you will have to pay for every single click).

Address the correct target group!

I have already previously mentioned the target group: You have several options to choose from, who will actually get to see your post or ad. For example, you may select the gender, but also the age group, interests, regions etc. Getting back to our examples: Your target person for your niche “dogs” could be men between 20 and 40 years old, who are interested in dogs. For the “Baby” post, you may opt for female Facebook users only and in the age group of between 27 and 35 years old, who are mainly interested in motherhood, raising children, family and cooking. This will increase your chances that one of these people might find your post compelling to the point where they will sign up for your newsletter. For a fiction novel, you could decide on the following target group: Females, age between 30 and 45 years old, interested in romance novels and fantasy. If you are writing a book about the history of New York City, you could also decide that these people should also live in or near New York City. 

As you can see, you will be able to specifically define your target groups, which will automatically and significantly increase your success rates, whilst you in turn won’t have to spend so much money. Simply genius!

General rule of thumb: A U.S. audience of 100,000 users is perfect, which also provides Facebook with enough people, so that your Click-Price won’t rise too quickly too high.

A step-by-step guide to your first Facebook Ad

Now that you are aware of the various different building blocks of advertisements on Facebook, we will now take a closer look at how you will have to build your ad specifically. It is very simple.

Facebook has three different platforms, or ways to interact with people:

  1. Profile: This is you. Your private person. You won’t be able to start any ads from your private and personal profile.
  2. Groups: Here, people come together and exchange content related to specific topics. As of today, you won’t be able to launch any advertisements from groups.
  3. Pages: If you are releasing a new ad, this advertisement from your page will show up in people’s feeds.

1) So, first of all you need a fan page, if you don’t already have one.

Once you have created your page…

2) Design your advertisement.

 As I have already explained it previously, your Facebook ad should contain the following: The title and your text, which will enable your target person to fall in love with your product and pictures.Post something on your fan page with the previously listed components.

Once you have created your post…

3) Go to your Ads Manager.

On your page, click on the small arrow in the upper right-hand corner. From the drop-down menu, select “Advertising on Facebook” and then follow the obvious links.

4) In your Ads Manager, select the option [engagements] and then [post engagements]. 

Personally, I prefer interactions, because I want to find people, who will like and share my content or my advertisement – since they often sell my products better than I do!

5) Select your target group options.

Here, you can select the gender of the people, who should receive your ad, and also the region where they live, their age, as well as their interests etc.

6) Decide on your budget.

I like to start small, most often with just a couple of dollars per day, until I know what works.

7) Select your running time or when your advertisement should expire 

This will prevent you from spending too much money, if you accidentally forget an ad.

8) Publicize your ad!

It is important that you monitor your Ads Manager after a couple of days to check on the results of your advertisement. The “average” click conversion for products on Facebook is 2%. You should therefore be able to achieve 2 sales per 100 clicks, which will lead from Facebook to Amazon.

Right… now you will be able to test your ad. Has it performed according to the market average? Was it better? Optimize it and let it run again until you have figured out what converts best.

How to double your traffic is described in detail in DotCom Secrets, a game-changing book by the ClickFunnels CEO Russel Brunson.

6 Tips to Improve Your Facebook Page Engagement

How to Create Successful Facebook Posts and What Mistakes to Avoid

Once you have created your perfect fan page, you can now start to bring it to life. You might ask yourself now, what you should be posting and how often you should do that.

Add value, add value, add value! People should get excited every time they see information from you. This will make them like and follow your page.

1. KISS – Keep It Simple Stupid

You are possibly thinking: I am an [your profession], so I will have to show on Facebook what I am made of. Therefore, I have to add lots of text. Well, not quite …

Text is important for the algorithm on Facebook, because the platform will search the text for the relevant keywords and deliver the content accordingly – But this does not mean that you should go and write entire books on your page, but that you instead try to pack as much entertaining information you can into the shortest amount of text, which also means that you add empty lines to increase the overall readability.

If possible, your posts should not contain more than 40 – 70 characters. In any case, the text should always be visible in its entirety to prevent people from having to click on “read more”. Believe it or not, but since most readers are actually lazy when it comes to reading, and also because most of them are just scrolling through their feed on a mobile device, shorter posts with content that can be read in mere seconds have higher success rates. In comparison, long text blocks will most likely be scrolled past or maybe just roughly scanned. However, there is one exception: In niche groups, longer posts can sometimes still work, since they are shared amongst the members of this particular niche group.

2.  Inspire! What does your post say about THEM?

Make sure that your posts are sociable. People use Facebook to connect with friends, to learn about the latest news pertaining to them and to socially interact. Spelling mistakes? Who cares? In any case, your posts should never sound like some advertisement. Nowadays, everybody is so easily stressed out due to their daily routines, their work, family or anything else. So, when they go on Facebook, they want to escape from this stress, they want to be entertained, be inspired, and find interesting information. It is therefore very important that your posts are positively written with a positive vibe. People are will comment and share a post if it reflects positively on them – after all, their shared post will appear in their friend’s timeline, so make sure to post something that they would feel happy to present as being a part of.

Between the marketing of your blog entries or other offers, you should always include inspiring and entertaining contents as well. The more variety a fan page has, the better it will work.

3. No White Backgrounds

If you add a picture to your post, picture something/somebody in action perform typically better. Product images with a white background are typical for sales and marketing pages such as Amazon (for example just a rolling pin with a white background). Similar photos on Facebook are immediately associated with some kind of advertisement and the readers scroll past it. However, if your product/object seems to be in action, or you actually use the mentioned rolling pin on a table covered in flour and caked in dough, it is much more likely that you will reach your Facebook fans the way you intended to.

4. Controversial/Fun/Bizarre Posts and Questions

People will interact with your post, 1. if you get their attention by asking their opinion on a topic they are interested in, and 2. if their answer reflects on them in a way that they want / don’t mind the world to know. If your readers feel that you addressed them on a personal level, it which will automatically increase the chances for replies, likes and shares. I saw a question just recently, which generated a literal storm of answers and comments: “My boyfriend just told me that I definitely need to lose a few pounds before the wedding, or I don’t have to show up at all. What do you think about that?” 🙂

5. What about a Link?

Facebook loves Facebook. Facebook doesn’t appreciate it when you lead its users to a different platform (which is, for example, the reason, why YouTube videos don’t have the same reach as videos, which are posted directly on Facebook). As soon as you lead people with a link directly to your blog or website, you will have to pay for additional reach when you are trying to boost your post.

Tip: By the way – Facebook will help you with the integration of your pictures: If you copy a link from somewhere else and then add it in your post, Facebook will automatically add a picture, which can be found on that website. This way, you will be able to delete the link-text and use the space for your own text instead.

6.  Tired of Your Niche?

I know just too well, how tempting it can be to post some super interesting article you just found on your own fan page. After all, you would like your readers to profit from it, too. However, you should always ask yourself with every post, if it actually fits within your individual niche. People have liked your particular page, because you write about dogs or babies. If they suddenly see you post an article about Star Wars or about some garden party, which has nothing to do with your chosen topic, you risk losing readers. Try to combine topics! Post how you watch Star Wars with your dog.

4 Common Mistakes That Kill Your Reach

1.  Too Much Text on Images

Facebook prefers pictures completely without text and will push these before others. Why is that? Facebook basically assumes that pictures and images without text don’t have a marketing value, which means that they don’t think that you are selling something. Facebook will only allow a maximum of 20% text in images. If a picture contains more than 20% text, they will drastically limit the reach of your posts, which include these kinds of pictures and images.

2. Not Enough Pictures

For 80-90% you should post pictures, videos and images. Facebook likes this, and people generally prefer to look at pictures or videos instead of having to read text. If you have a lot to tell, and don’t want to go on video or Facebook-Live then post your texts in split increments. This is important! Multiple short texts, which are posted one after the other, have more chances of being read than one very long text without any breathers in between.

3. Too Much Marketing Bla-Bla

Your posts have to be authentic and they have to address your target group. You will have to speak their language. For most people, if it sounds too much like advertising or marketing posts, their internal Spam alarm will go offand they will just scroll past it.

4. Hashtag-Salad

Don’t use hashtags. These are predominantly used by marketers, who want to increase the organic traffic to their posts. This works perfectly well on Instagram or Twitter, but not on Facebook.

How Often Should You Post on Your Facebook Page for Best Engagement?

What’s more important is the consistency. People liked your page, because they would like to hear from you, and because they are interested in your topic. You should therefore provide them with new content and information regularly. This could be once a day, or three times a week, or even twice a month. This literally depends on the amount of time you have for posting. It leaves a much better impression, if you start with for example one post per week and then increase it after two months to three post a week, because you realize that you are able to do this – which is obviously much better than going down from daily posts to twice a week, because you don’t have the time. It is important that your readers can count on you and that you deliver continuous content. Fortunately, you can plan this very well on Facebook, which enables you to sit down only once a week and Facebook will then take over and release one post per day from you.

Oh, and you should know that the Facebook algorithm is changing all the time. Currently, your posts are only shown to around 30% of people, who liked your page. This means that it is almost impossible to post too much, since Facebook only shows your posts to a fraction of your target group.

What’s the Best Time To Post on Your Facebook Fanpage?

Optimize your Reach with the Correct Time of Day

Once again, think about your target person: When is he/she online? Is he/she working? If this is the case, then they will be most likely online shortly after they got up in the morning, during their lunch break or in the evening. If your target person is a mother, then maybe she is online during late mornings. As soon as you get insight into Facebook statistics, these will help you with your decision, but until then you will literally have to just try it out. Always post at times, when most of your readers are online, because this increases your chances that they will actually see your posts on their timeline. Timing is everything!

More traffic generating strategies are also described in detail in DotCom Secrets, a game-changing book by the ClickFunnels CEO Russel Brunson.

One Funnel Away Challenge is Officially Opening

What’s goin’ on everyone? I’m excited to hear that the One Funnel Away Challenge is officially opening again! This is the challenge of change! It’s the one that changed my business. It showed me the best strategies for getting my funnel built and LIVE. And it did it all in 30 days!

In a month, I learned the “how to’s” of building my offer, creating my funnel, and driving traffic to my site.  If you don’t have a product yet, or you don’t know exactly what to offer……that’s ok! This challenge is still for you! Get started on the right financial foot for only 100 US dollars. 

What does this get you? Well, first you’ll get the 30-day book. This book was being sold on eBay for 600 USD….and you get it for 100! This book features the step-by-step instructions of 30 millionaires on how they’d go from zero back to a million bucks in 30 days if they lost it all. There’s lots of variety – with the plans of 30 different people, you’re sure to find something that resonates!

You also get an MP3 player. This MP3 player is loaded with the content of the last challenge so you can listen in advance. You get the workbook, too. And you’ll receive access to the 30-Day Summit, which is filled with exclusive recordings!

100 dollars for 30 days. That’s all it takes to create your own incredible sales funnel (a funnel template that works). This is the best gift you can give yourself.

Take action and make things happen. 

In the past, we’ve seen great interest in this. Last time, nearly 8,000 people signed up. Don’t miss your chance to join before the door closes.

Click on the button to begin. 

Double your Leads with the perfect Fan Page

If you want to be run ads on Facebook, you first need your own page. Most likely, you already have a private Facebook account, but I am now talking about a professional Facebook fan page, which will be your business page.

Everything revolves around them: Your Target-Audience

Before you do anything else, you should intensively focus on and define your target audience. Now, you might ask “What is a target audience?”. Basically, it is a group of people, who you will address, because you think that they could be interested in your work, services or products. A target person is pretty much exactly that, but more defined. Instead of envisioning an entire group you want to reach, you should just focus on one single person. Imagine what your preferred customer would look like, and try to be as detailed as possible. You should definitely write this down and make notes.

  • Give him or her a name, 
  • Write down their age, 
  • What kind of job they may have, 
  • What kind of hobbies they have, and
  • What they dream about in their life.

The more detailed you are, the better! This imaginative person will then become the guide to all of your posts, all of your offers and your communications, which you will literally post just for this “individual” you created. The more detailed you can envision your target person / reader, the more people will be able to identify with this image of that person, and therefore more people will be interested in your product. 

You might think that you cannot base your products on just one person, because you would like to reach everyone out there? I would think about that for a second… If you are addressing everybody out there, you are literally reaching nobody. Believe me, it really is essential and beneficial if you have just one detailed target person in your head. Let’s say, your target person is a female – obviously this won’t mean that no man will ever buy your product. Do you see what I mean?

The guide to your perfect Facebook fan page in just 5 minutes

1 – The difference to your private Facebook account

The most important difference between your Facebook fan page and your private account is that you will be able to receive comprehensive statistics with regards to your visitors, who you will be able to and which you should use. For example, you will have access to information such as the time of day, when you have the most online visitors, so that you can target your posts for this particular time frame. You will also be able to see what age group your visitors fall into and what gender they are, which you can then later utilize in your advertisements to achieve better results overall. In addition to that, you will only be able to launch advertisements from fan pages. I will come back to this topic later.

2 – How to get started

I won’t even get into all the technical details, where which button can be found, because Facebook changes these things all the time. But obviously, it is important to know where you can create your fan page. So, when you are logged into your private Facebook account, in the top right-hand corner you will see a downward pointing arrow. Click on it, and you will either see the option “create page” or can simply go to You will then be asked, if you want to create a page for a business or for a public figure.In most cases it is best, if you chose a community page, which basically means a page where you can bring people together, who share the same interests. This is a particularly good idea, because Facebook then knows that you are someone, who is not just after a quick sale and making money, much like most people are with their products, but that you want to offer useful information as well as giving your community some added value. Obviously, Facebook prefers this very much, because this way they will be able to create more income with advertisements with their own partners.

As an author and entrepreneur, who wants to market their own name, click on “create page”, then on “Community or Public Figure”, enter your name and select “Author” or “Entrepreneur”.

3 – Your name is everything

Now, we come to the name for your fan page: Use your own name, if you want to create a brand around your name (for example as author or entrepreneur, where you would market your own name), because the people are supposed to get to know you and remember you and your name.

However, it is important to remember: People won’t search Facebook for your name, if you are not known. They will search for keywords instead and those are the words you should utilize.

Two practical examples:

  1. Is your niche “dogs”, then it would make sense to call your fan page something like “Dog Training Made Easy”.
  2. Is your niche for example “babies”, you could name your community page “Babies are My Life”.

This means that interested people immediately know what your page is about and they will be able to easily find you by simply searching the keywords “dogs” or “babies”. If you already have your own blog, which also runs under your name or where your name is at least part of the blog name, like for example “Marie Muller’s Thought’s”, you will obviously be able to integrate this blog on Facebook, but you should also create the name of the fan page with one or multiple important keywords with regards to your niche topic: “Dog School Peter Parker” or “Babies are My Life – Marie Muller”. Put the keyword(s) mentioned in the title as close to the beginning of the line as it is possible,  because it will rank much higher in Facebook searches (much like in Google), and you will be found much easier.

Here too – think about your target person:What is he/she interested in and what keywords would this individual use in their searches? 

4 – One expressive profile picture

What counts for your name, also applies to your profile picture: For our previously mentioned examples, you should use either a dynamic dog picture or a cute baby photo to immediately appeal to your target groups, which would be dog owners or mothers. These days, people don’t have so much time anymore, so anything popping up in their timeline has to immediately catch their attention for them to click on it and read further.

Common mistake: Too many details in the profile picture

The profile picture is only displayed in a very small circle or square, particularly on mobile phones. It is very important to bear this in mind, when you are choosing your profile picture, which should not contain too many details. For our examples, the images should only contain one dog or one baby, instead of a whole bunch of dogs at the beach or a baby in the midst of its entire family. The simpler the picture is, the better it will work. People want to immediately recognize what a post in their timeline is about, since they don’t have the time to try and decipher a picture full of smaller details. Also, any text in profile pictures is often hard to read and should be eliminated entirely.

Most people use Facebook on their smartphones and mobile devices. This could be a mobile phone or it could be a tablet. Facebook makes it easy for us by automatically optimizing the fan pages for the individual mobile devices that are being used. Great! Be careful and watch out for a few little things: If you are choosing a title picture, which is slam-packed with tiny image details and text information, it is highly likely that not all of it will be displayed on a mobile phone, which will therefore alter the appearance of your fan page negatively, because half of it isn’t shown the way it is supposed to. It is important to decide on a title picture, which is still appealing to your target group and functioning with its outer areas being cut off. You can test this yourself on your own mobile device, just to make sure that all is in order.

5 – The page description: Your elevator pitch

The elevator pitch is a short presentation of your business in a couple of sentences. Imagine you want to impress the boss of some huge company with your idea. He steps into the elevator with you and you only have the time it take to convince him of your idea before he reaches his floor and steps out of that lift. Hence the name elevator pitch. It literally has to contain all the important information in a very short time frame (or text). The same goes for your page description: the description for your fan page should be short and sweet – so, please no novels! In this case, it is the company boss, who is now your target person. Convey in a quick and simple manner what your page is all about.

Use the WHO-WHAT-HOW Script (Who are you, What do you Offer, How will it benefit your Customer). One to two sentences are sufficient to describe in simple words is all you need.

Creativity isn’t necessarily a good thing here, because people should be able to understand your point immediately, so they can decide if your page is of interest for them or not. After all, you only want to attract the readers, who are really interested in your topic.

Continue with: How to Create Successful Facebook Posts

How to Build Your List

Growing your audience  works best by collecting email addresses.

How can you do that?This is very simple: Via an irresistible offer, a sales funnel and email marketing. Traffic? Facebook or solo ads.  This isn’t as difficult as it might sound at first. The email addresses of your readers are particularly important, because they will enable you to become separate from the social media platforms. Should these change any one of their algorithms, you won’t immediately lose all or parts of your fans. You’re no. 1 priority should always be on how to continue building your own strong list.

 Your advantages of having a large list

It has many positive aspects to have a large audience:

  • You immediately have a large number of people available (“traffic that you own”), who you can offer subsequent products to, such as books, products or online courses.
  • Through word-of-mouth recommendations, your list can help you to create a snowball effect, so that more and more people get to hear about your projects. Which is yet another important reason, why your free offer (“The BAIT”) has to be of top quality!
  • In social media, you will quickly gain likes and shares by your readers, which will increase your scope and reach to new customers overall.
  • As Beta testers/readers, your audience can help you early on to get a good idea if your product or offer is heading into the right direction or not.
  • If you sell your products on Amazon, you can legally (!) ask your readers to leave you a customer review on Amazon. Lately, Amazon has become very strict with regards to fake or falsified reviews and feedback, which also includes bought reviews and feedback, as they are now strictly prohibited.

E-Mail Marketing

Isn’t this method outdated by now?

Maybe you are thinking: Email Marketing is an outdated method, isn’t there something else that is more modern? Obviously, there are many different methods available, how someone can market their products, and email marketing is one of them. Hence the reason why it is still used today, because it works. However, it is no longer such a sure-fire success like it was a few years ago, because people get so much Spam and Advertisement nowadays that they often react allergic to emails.

On the other hand, if you provide your readers regularly with a lot of information, entertainment or exclusive special offers – or in a nutshell, if you give them extra value – then this method of email marketing will still work for you.

The No. 1 Magic Word in Sales-Marketing

Complimentary content is the ticket to building your list.

„Free“ is a magic word. It literally has a magic influence on people. No other word is as effective in acquiring the attention of potential new clients than this one. FREE and complimentary content attracts a new audience. For example, on average, free e-Books reach over 40 times higher download rates compared to books, which have to be purchased.

Therefore, if you are offering one of your books as a free download, you will be able to quickly build a much stronger platform, from where you will then be able to later sell and market other products of yours. This is particularly effective for series, where you would offer the first part for free, and where you make the subsequent parts available for purchase, once the people have immersed themselves into the story. Obviously, there will always be plenty of “freeloaders”, but there are also many people out there, who search for a solution, and who appreciate a free product as a sample read – before they then go and buy more products/books/services from you.

This also works for fiction-books. There are so many authors, who have made millions this way. Mark Dawson, a British author of crime novels, gives away three of his books for free. Each one of these books leads into its own series, which contains several books. If you compare series with complimentary starter publications to series, which have to be purchased from the beginning, the cost-free starter publications will push the entire series on average by 66%. Wow!

The conclusion: You should definitely offer your readers complimentary content to bind them to you.

Most common mistake people make

Offering complimentary content of lesser quality

The first thought is often: “What? Am I supposed to give away my best book for free?” – The answer is yes. Even, if this thought feels uncomfortable, you should always choose your BEST work you have created for the complimentary offer. After all, you want your readers to be fascinated by your writing and that they can’t get enough of your work. Even, if you don’t earn a penny with this book, you will definitely make money with everything that follows (your other books / products) in your backend. However, if your free book is of lesser quality, it pretty much defeats the purpose and won’t create any subsequent buyers. Quite the opposite! Some readers might be angry (calling your work “a waste of time!), and will never again download one of your books. You have one chance. Use it.

So, what happens next?

Next, we will talk about creating your Facebook author page and what you should look out for. Subsequently, I will explain to you, why you should link your Facebook page with your website, and I will provide helpful tips and tricks to do so. Then, we will look at the way, how email marketing actually works and why it is so important for you.